Is Your Website Mobile Friendly?
On April 21, 2015 Google changed the algorithm on how websites are found in a search. We all want our practice to be found in a mobile search, however if Google considers your website to be not “mobile friendly” your website will be penalized. Yes, your website will still be found in a web search, however, the mobile user experience will be limited to potentially broken links, difficult navigation and your potential customer quickly navigating away from your site. If your user experience is negative, Google will penalize your ranking and move your website further down in searches inevitably moving you past the first page. Google will promote websites that are considered mobile responsive and that are providing users an easy mobile experience on their site. For a practice with a Mobile responsive website, this is great news! You will get precedence over competitors in search organically.
If your website is not mobile-friendly it is time to refresh your site. This change is really a true indication of how mobile is used on a regular basis. If your website is not mobile-friendly it will lessen your rank in searches. Did you know? Mobile searches are done more than 50 percent of the time from a mobile device. That is pretty significant of how times of changed in how we are increasingly doing business on a regular basis.
What Does Google look for in a Mobile Friendly Site?
Your website should do the following to be consider “mobile friendly“.
- Avoid software that is not common to mobile devices such as Flash.
- Uses text that is readable without zooming. This means you can zoom in and read the content on your site.
- Sizes content to the screen so users don’t have to scroll horizontally or zoom.
- Places link far enough apart so that the correct one can be easily tapped
- Google has a tool to help you determine if your website makes the grade.
Google has created a tool to test and see if your website is mobile-friendly. Click here to test your website
If your website is not mobile responsive, I promise it is not the end of the world. You are reading this blog, that is the first step in getting on the mobile train. Take the mobile test then review your options. It may be that you have had the same website for 20 years and it is time for an upgrade to a new mobile responsive site or if your site is newer and your budget is tight consider getting a mobile website to get your business in the Google search game.
Let me know how your website did. Did you pass? Is so Congratulations! If your site did not make the grade, no worries! Contact your web designer and they can help. If you are unsure of who to contact please email me and I can make some recommendations to trusted resources that can help you. Share your thoughts below. Thanks for reading. In the meantime, stay enchanting!