EL 007: Using Instagram as a Marketing Tool – with Sue Zimmerman
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Sue Zimmerman, otherwise known as The Insta-girl, is an expert on Instagram and using it to grow hers and others’ businesses. She started off by using other social media channels, but when she noticed her daughters using Instagram, she set out to learn how to use it too. Through Instagram, she increased her sales by over 40%. She now advises, speaks, and teaches others how to use social media to both enhance their personal lives and grow their businesses. You can read more about Sue at www.suebzimmerman.com.
In This Interview You’ll Learn:
• 01.25 – How and why Sue got into using social media and Instagram for her businesses
• 07.00 – Why Instagram
• 09.30 – Why and how to convert content into a visual story
• 16.50 – Converting clients using Instagram and how Sue got a $40K client from it
• 25.35 – Using Instagram to engage with customers
• 33.00 – Using videos
If you prefer to watch the discussion in action, here is my recorded interview with Sue (please refresh your browser a few times if it isn’t loaded properly the first time):