Filtering the Noise: Social Media Time Management Tools
Social Media Time Management Tools
By now you know the importance of social media marketing, but how to get it all done may still be a bit of a mystery. Writing a blog post, making a few Facebook posts, working on your email marketing and sending out a handful of tweets can take up half your day if you let it. That doesn’t even take it to account engaging with followers and building a community, which is where the good stuff really happens. The good news is, there are plenty of tools out there to do a bit of the job for you or at least make the time you spend doing it more productive. Best of all these tools, which aide in analyzing and managing your social media activity, are not give you back some of your valuable time, they are also cost-effective and easy to use.
Like the name implies, SocialBro is about to be your best friend when it comes to managing your Twitter activity. Just a little time spent here can turn 140 characters into a powerful marketing tool. Among the many features you will find tools to gather in-depth information about your community so that you can tailor your message and interact with them more effectively. SocialBro will also help you identify the best time to send you message so that is reaches the largest audience. You’ll also be able to manage access to your Twitter account so that team members can help out. And, if you feel like playing private eye, you can check up on your competition and compare you Twitter performance to theirs.
No one wants to read a wall of text. Graphic design is what makes content pop. But, photo editing software can be difficult to master and professional graphic designers might not be in the budget. Enter Canva. This powerful graphic design program is based completely online, so there’s nothing to take up space on your hard drive. The drag-and-drop format is incredibly easy to use, so even a novice comes out looking like a pro. There are premade templates for Facebook covers, blog graphics and presentations and nearly all of it is free.
One of the goals of all your social media marketing is to get people talking about your company and sharing your message. But, it can be hard to keep up with all the people talking about you on social media and elsewhere on the web. In a perfect world, everyone that talks about you company online would use an @ to make it easier for you to track. That’s unlikely, which is where Mention comes in. By accessing your Facebook, Twitter and other social media accounts Mention analyzes each time someone talks about your company online and sends you the information in real time. You can also access Mention on any mobile device so that you can respond and engage with your followers within moments.
As you dig through blogs, catch up the news and check out websites, you are bound to come across dozens of things to share with your followers. But, you don’t want to flood the feeds all at once, and you don’t want to spend precious time pasting the link into each social media account. Buffer lets you post to all your accounts at once. More importantly it lets you schedule posts in advance so that your social media is active, even when you aren’t. It also helps you understand how people are responding to your content by showing you how many likes, retweets, and shares you are getting.
How do you maximize the time you spend on social media marketing? Have you used any of these tools, or are there others that you rely on? Let’s get the conversation started in the comments below.