EL 005: Social Media: the new TV – Brian Carter Explains Why Any Small Business Must Embrace the Potentials of Social Media
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How do you use social media to grow your business? Brian Carter is a world famous business speaker and author about social media. He has helped thousands of people transform their businesses using platforms such as Facebook, Twitter and LinkedIn to reach out to prospective clients. Leading the way in digital marketing, Brian advises on how to maximize the use of social media, and highlights the importance of staying up-to-date.
Brian is respected as one of the elite internet marketing experts in the world. He has 12 years experience with Google, Twitter and Facebook marketing, both as a consultant and marketing agency director. Brian is author of The Like Economy, the forthcoming LinkedIn for Business: How Advertisers, Marketers and Salespeople Get Leads, Sales and Profits, and co-author of Facebook Marketing. Read more at http://briancarteryeah.com.
In this interview you’ll learn:
- 01.36 –How Brian started out in social media
- 04.45– What has changed over the last 3 years in social media
- 05.35– Differences between marketing with Facebook and Twitter
- 10.30–Why use Facebook?
- 12.28–The importance of keeping up-to-date and trying new things
- 15.07–Common mistakes people make when using Facebook
- 17.09–What is re-targeting, what are its benefits and how to use it
- 19.29–Digital marketing around the world
- 27.35–Changes in SEO
- 29.25–Brian`s advice on 2 things to focus on in 2014
It’s quite refreshing and eye-opening to me that Brian thinks it’s unnecessary to treat Facebook as you are building a community to channel a two-way conversation. Here are some of the key takeaways:
1. To Brian, a Facebook page is a way to lead conversations, to represent your customers’ voice so they will like it.
2. From a marketing standpoint, Facebook Ads is cheaper and better than TV ads.
3. People who are not on Facebook right now are at least a year or two behind the average, especially like the legal professions.
4. Do not think you are annoying your fans because they do not see everything you post.
5. As an alternative, Brian would post a piece of new content on Google+ circles and email the post to his circle of friends.
If you prefer visuals, here is my recorded interview with Brian (please refresh your browser a few times if it isn’t loaded properly the first time):