Produce Quality Written Content That Draws a Crowd
96% of people seeking legal advice use an online search engine.(1) One of the most proven ways of achieving recognition and being found online is through a professional website. The website is the first point of contact between online visitors and your practice. This is why it is important to create quality written content that will attract and be relevant to your audience. There are few steps you can take to make sure that your clients and prospective clients enjoy quality, written content on your law firm’s website.
Start with keyword research:
Using the appropriate keywords as well as the recommended keyword density will help your site to rank highly on search engines. This will, in turn, make it easy for online users to find and access your website. In the end, the traffic created can convert into clientele. It is important to do research on how to use keywords and how to identify the best keywords before adding written content to each individual page of your website.
Avoid keyword stuffing:
Even as you plan on using keywords, you should avoid stuffing the content with keywords. Keyword stuffing will make it difficult to read the content, lower the conversion rate and have adverse effects on how well your site ranks on search engines. When you notice that most people look for grammatically incorrect keywords, you should avoid including them in the same way.
Check for spelling and grammar mistakes:
The written content on your website will help to create the first online impression of your practice among your online audience. You should ensure that the content does not include spelling or grammar mistakes. Clients are less likely to trust an attorney that does not take its first impression and professionalism seriously. In fact, such errors can project an image of a careless and carefree law firm.
Keep it short:
People who browse for information and/or products online want to find what they are looking for within a short time. The attention span of the ordinary internet user is short (and only getting shorter) making it necessary to keep the written content short and precise. However, you must ensure that you communicate the intended message effectively.
Keep the reader in mind:
If you wish to create quality content, you must have the reader in mind. It is only by having a proper understanding of what the reader wants that you will produce content that resonates with your online audience. Learn the search behavior, tastes, and preferences of your audience before creating content for your practice’s website.
Make a visual impression:
Content entails much more than the text on your site. Make use of a great layout, eye-catching colors, well-structured content, different font sizes, headlines and bullet points to hook the reader to the content. The easy navigation that guides your audience to your written content is just as important as the content itself.
As you’ve probably noticed, EnchantingLawyer.com has had a bit of a reboot of its own! Feel free to browse through my newly restructured website and as always, contact me with any questions you may have.