EL 025: How to Quickly Push Your Business beyond Competition, with Michael Stelzner, Founder of Social Media Examiner
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“That horrible failure led to these seeds, and one of those seeds grew into a mighty oak, called Social Media Examiner. And I am really glad I went through that failure because that’s the only way I would be where I am right now.” – Michael Stelzner
He was referred to as “The King of White Papers”. He established something back in 2009 when he wasn’t the expert in but he knew exactly how to use his writing and relationship skills to complement his weakness and shortcomings. If you are in the social media business, you must be a regular reader of the Social Media Examiner, or you must have come across this site at some point. If you haven’t, you need to book mark this site and read it religiously.
The Founder of Social Media Examiner
Listen to Michael Stelzner’s Social Media Marketing Podcast
Follow Stelzner on Twitter
With his background being in writing, marketing, and persuasion, Michael Stelzner was one of the earliest explorers who had detected the beauty of social media and pursued it. In this podcast, he talks about his latest findings regarding the industry, which are all in the 2014 Social Media Marketing Industry Report. If you are looking to break new ground and stand out, once again, podcasting is the best way, period.
If you have ever experienced failure, which you are grateful for in hindsight, Michael Stelzner’s failure certainly pushed him to ideate and rise beyond. When asked about the factors that contribute to the success of Social Media Examiner, Michael Stelzner mentioned a number of reasons. For this particular part, please refer to our downloadable Action Guide for more information. Sign up here!
“Content is timeless. It’s always gonna be important. It always has been, and always will be.” – Michael Stelzner
In this interview you’ll learn:
- 01’05” Learn about Michael Stelzner’s failure and success
- 04’58” How Stelzner started Social Media Examiner
- 07’10” 2014 Social Media Marketing Industry Report
- 09’52” Why is blogging making a comeback?
- 10’45” Key factors to success
- 14’19” What would happen if Stelzner were to start Social Media Examiner today..
- 15’37” Stelzner’s new project – My Kids’ Adventures
- 19’06” The value of podcasting
- 24’11” Content creation
- 32’27” Great content + other people – marketing messages = growth
- 34’42” Facebook and Google+ in present time
- 37’23” Future predictions (PODCASTING!)
Written Podcast Transcript:
Jacob: Hello everybody, this is Jacob Sapochnick with the Enchanting Lawyer podcast. Today, I’m very honored and excited to have Michael Stelzner as my guest on the show.
Michael is the founder of Social Media Examiner, one of the largest social media magazines online. He’s also a podcaster, he runs a social media marketing podcast, and he’s the founder of the largest social media conference in the world – I was honored to attend this year.
Michael, welcome to the show. How are you today?
Michael: Jacob, thanks for having me. I’m having a great day.
Jacob: Michael, why don’t you tell our audience a bit about yourself and how did you get where you are today.
Michael: Almost five years into my journey as the founder of socialmediaexaminer.com and that is a website for business owners and marketers who want to understand how to use social media.
Before that I was a white paper guy. I’m sure some of the attorneys listening probably are familiar with what a white paper is but I had spent quite a few years teaching others and creating documents that were persuasive in nature but were used mostly in the business capacity to help businesses figure out like — A business that had a really complex or expensive item to sell would typically employ a writer of white paper and that’s something that I was really well-known for.
So my background is writing and marketing and that kind of help set me up for a successful launch of Social Media Examiner. We launched in October of 2009 just as social media was starting to explode. Today, we have 250,000 people that get our email in their inbox everyday and it’s been an awesome journey.
To read the complete transcript from this podcast, click here.
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