Lights, Camera, Action! Live on Facebook!

While videos are playing an increasingly larger role in the world of online marketing, posting recorded ones on your social media site isn’t necessarily enough. Live streaming, as opposed to recorded videos, has been drawing in larger audiences, making it a crucial marketing strategy to focus on. Thanks to a new Facebook feature called Facebook Live, you can now reach out to prospective clients conveniently via live streaming.

What Is Facebook Live?

Facebook Live is a brand new live streaming feature that the social media giant is offering to users, including public figures and those with personal profiles or verified Pages. With this feature, you can invite audiences to watch live videos and post comments. This gives you a great way to showcase new products and services or broadcast company events as they happen. With Facebook Live, your law firm has a powerful Facebook marketing tool to use in order to reach new customers and keep current customers interested in what you have to offer.

Who Can Use Facebook Live?

There’s a catch for now. Currently, only iOS users are able to use Facebook Live, although the company is working on offering it to Android users in the near future. If you have a personal or professional profile set up for your business or if you have a verified Page and you’re using an iOS device, all you have to do is click on the “Live Video” icon in the status box options to start live streaming.

Why Should I Use Facebook Live?

Facebook Live offers quite a few benefits for law firms, such as the following:

• Convenient Facebook marketing tool: It provides you with an easy way to use live streaming to your advantage for marketing purposes. Whether you have an important business announcement to make or want to invite audiences to watch a special event you have planned, Facebook Live gives you an opportunity to let current and prospective customers see what your practice is all about.
• User-friendly features: Facebook Live requires a simple click to get your live streaming started. Once you start streaming, you have up to 30 minutes of time available for your video. When it’s done, your video will be posted on your Timeline for Facebook visitors to watch whenever they want. If you end up being disconnected during live streaming, Facebook Live will automatically attempt to reconnect you so you can continue streaming as smoothly as possible.
• Instant feedback: With Facebook Live, audience members can comment on your live streaming as it occurs. This gives you instant feedback into what your audience is thinking as they watch your video. Keep in mind that you have the ability to block audience members who are rude or disruptive, so the rest of your audience can have an enjoyable experience.

How Does Facebook Live Compare to Other Live Streaming Apps?

You might be familiar with other mobile apps that allow live streaming, such as Periscope or Meerkat. While these are also fairly easy to use, they have the disadvantage of requiring you to install them as separate apps in order to use them. With Facebook Live, you can live stream right from the Facebook app on your iOS device. You don’t have to download a separate app to do so, which saves you considerable time and space on your device.

If you’ve been relying on other live streaming apps or pre-recorded videos for your marketing efforts, consider taking advantage of all that Facebook Live has to offer. You’ll get high-quality live streaming, convenience and the ability to let your customers get to know you better. That translates into a larger client base, more sales and a successful law firm.

I would love to hear from you regarding your experiences with Facebook live. Feel free to leave a comment in the box below, or even on my Facebook page to keep the conversation going even further. Until next time, thanks for reading, and may your new live streaming be enchanting!