An Enchanting Guide to Creating Killer Blogging Content
Content creation is hard.
Two things that constantly frustrate me, or a lot bloggers, are cranking stuff out on a regular basis and finding a unique voice. My remedy (and I thank my college research professor for this piece of advice) is: Just start writing. It may sound like a cop-out at first; but once you are in this business for a while, you will see that too much brainstorming or pre-planning limits you and kills your article’s appeal. Yes, it sounds like it’s against every writing rule; however, the best and the most exhilarating articles are the ones that are created on the spot, on the go, because they reflect your most authentic opinion and voice.
Not that I discourage people from doing research online beforehand – but you have to admit that knowing what others think on the same subject puts you in a confined box. That’s why I always say: Just start writing down whatever comes to mind and see where that leads you. Write like how you would talk to an intimate friend.
So I went back to my archive and pulled up the most liked blog post:
Why did it get so much traction?
- Who gets to be in the Israeli Defense Forces? Not everyone.
- Who writes about their experience in the IDF? Not everyone.
- Who can come up with business correlations between the IDF and entrepreneurship? Not everyone.
So when I did all of the above, it was a win-win-win situation. Similarly, when you identify your uniqueness and what sets you apart from other bloggers, then you tie it back to the purpose of your blog, you are a winner.
I have to clarify that I am not asking you to be completely self-evolved since it’s your blog. You can lead with a personal story; but you always demonstrate your story can teach your readers something about business.
Again, Get Personal
Last month, I received some requests asking me to write a comprehensive podcasting guide for beginners. Frankly, there are thousands of articles online on how to launch a podcast, offering various ways. When I was doing research, I felt like I was losing my focus and being sidetracked. Therefore, I closed all windows and decided to concentrate only on exactly what I did for every single episode. It turned out to be well-structured, self-explanatory, and original.
- A photo. No, it’s not that simple. Like the meme in the beginning of this blog post, I made it myself. Why? Because a generic “handshake” picture is boring. You will see in most of my blog posts containing personal stories, I include a real picture that I took myself or something original.
- A sense of humor. Imagine you are in a social setting, a dating scene, a job interview, or anywhere. Humor is possibly the most liked and the most universally acceptable quality of a person. Don’t stray away from it because you are in a serious profession. BECAUSE you have a less interesting/sexy brand, you got even more reasons to make your readers giggle.
- Adventurous spirit. Don’t be afraid to be the game changer. Don’t be afraid to do something out of the ordinary that will make you “look bad”.
There you go. I know it isn’t astoundingly jaw-dropping information but it is the most honest and genuine blogging advice I would share with my dearest friends. I wish you the best luck with touching your audience with your words.
What’s your secret to creating killer blogging content? Please send me an email to firstname.lastname@example.org. I would love to have a chat with you on any subject!