EL 018: How to Leverage Technology and Innovation to Create a Virtual Law Practice, with Superstar Blogger Lee Rosen
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“Reciprocity in disclosure, in being vulnerable, is where we build trust with people.” – Lee Rosen
As an attorney, if you frequently feel the pressure to stretch yourself so thin because only being good at what you do legally like in the olden days is no longer good enough – you need to be a digital expert nowadays so you can get clients, then this is the podcast for you. Be the “life, change, management helpers” instead of just another legal practitioner. Lee Rosen is the perfect example of a traditional, successful attorney having to revolutionize his business model and thinking to keep up with the digitization of the world, and doing it beautifully.
I attended Rosen’s workshop a few months back. He asked every attorney to tell the audience one thing about themselves – it could be trivial but it had to be personal. His explanation: “It’s unreasonable to expect a client to walk in and tell you all of their deepest, darkest secrets without you giving them a feel for who you are and what you are about.” There are definitely a lot of things you can learn from the most radical attorney who tirelessly strives to break new ground. When asked about the biggest challenge he faced back in the early stages of his career, he points out that getting new clients would always be the hurdle anyone has to face, even nowadays. Another factor that hasn’t changed over the years is trust; however, the way to build that client-attorney trust has evolved.
Lee Rosen has been practicing for 25 years. As a modern attorney, he has it all: a blog, a well-rounded social media presence, a paperless office, and a sassy, humorous brief introduction of himself! Check it out and hopefully it’s something you can consider adapting for yourself (see the Action Guide):
In this interview you’ll learn:
- 01’01” Learn about Lee Rosen and how his family heritage influenced him professionally
- 03’56” Rosen’s practicing philosophy: trust
- 08’26” Rosen’s relationship with the Internet
- 14’00” Paperless, virtual offices, and management style
- 25’09” “Color coding” clients
- 27’36” The future of the legal industry
- 31’02” Rosen’s book recommendation
If you prefer to watch the discussion in action, here is my recorded interview with Lee Rosen (please refresh your browser a few times if it isn’t loaded properly the first time):
Did you learn anything from Rosen’s stories? Please leave me a comment below or send me your thoughts at firstname.lastname@example.org. I would really appreciate your feedback and your suggestion on future guests!