Grow Your Business Socially: How Facebook Apps Help Your Business Grow

Social media is a fantastic way for businesses to grow, and Facebook is one of the leading social media platforms available today. To develop yourself as an expert attorney in your field, you need to increase your exposure using all of the tools you have available starting with Facebook applications.

Facebook apps are small programs that you include on your Facebook business page. They offer a variety of fantastic features right out of the box, without you having to do anything. With liberal use of Facebook apps, you can run your own social media marketing campaign and save yourself hundreds of dollars.

Using Facebook Apps the Right Way

While you can install almost a dozen Facebook apps on your page, you’ll want to focus on three or four core apps to emphasize. Only four applications will be shown on your page and most users will only interact with these four main applications. You can install applications and rearrange them through the administration area of your Facebook page. There is an extremely extensive selection of Facebook apps available, from mailing list applications to games and beyond. As a lawyer, you want to use apps that will encourage your viewers to connect with you, share their information with you and become more familiar with your practice overall.

The 3 Facebook Apps You Should Be Using Now

While you can install almost a dozen Facebook apps on your page, you’ll want to focus on three or four core apps to emphasize. Only four applications will be shown on your page and most users will only interact with these four main applications. You can install applications and rearrange them through the administration area of your Facebook page. There is an extremely extensive selection of Facebook apps available, from mailing list applications to games and beyond. As a lawyer, you want to use apps that will encourage your viewers to connect with you, share their information with you and become more familiar with your practice overall.

The 3 Facebook Apps You Should Be Using Now

OfferPop is a set of superb Facebook applications that is geared towards client acquisition and engagement. With OfferPop you can encourage your followers to sign up for more information, refer others to your page, engage in polls, answer quizzes and more. Anything that encourages your clients to respond to you, share with others and collect email address will help grow your community.

Twitter for Facebook is an excellent choice for anyone who wants to keep his or her clients up to date on the newest information. Twitter integration with Facebook will streamline your social media content so you don’t have to update multiple websites with timely data.

NetworkedBlogs is so extraordinarily useful that it has over a million blogs registered through it. As an attorney, it’s very likely you have a professional blog that regularly posts timely and valuable information. NetworkedBlogs will ensure that all of your social media sites are automatically updated with your information, and this can drastically increase your exposure and decrease the amount of time you have to spend managing your social media campaign.

Besides the above recommendations, I will also share with you my own Facebook application endeavors on my law firm’s Facebook page. The ubiquitousness, universality of Facebook’s “like” functionality shows how much people enjoy the accessibility of one click of the mouse. In this day and age, asking your audience to take some time to type up a response is almost an inconvenience to them. Given the fact that the vast majority of laptops or computers have embedded microphones, SpeakPipe grants your followers an easier way to contact you, and it is fun!

Using Facebook Apps to Promote Timely Content

Facebook applications are an extraordinarily important component to a solid Facebook social media campaign. You can even have your own Facebook application developed by a third-party developer to showcase your legal practice and information specific to your firm. However, these applications are only meant to supplement existing content. Without valuable and timely content, Facebook applications alone won’t be able to build a comprehensive social media campaign.

For example, a constructive way to incorporate any external outlet, such as our other Visa Lawyer blog, is to use FanNewscast to introduce your audience to our original content. Better yet, invite a trending feed to join forces with our Facebook page to make it a one-stop information destination for our followers. One stone, two birds.

The Benefits of Facebook Applications

• Facebook applications are an easy way to add functionality to your existing Facebook page.
• Users can interact with Facebook applications to learn more about your practice.
• You can use Facebook applications to create a comprehensive social media campaign.
• Facebook applications can drastically reduce the overall amount of time you spend managing your marketing.

The Negatives of Facebook Applications

• Only a few applications will be featured on your page, so you need to choose wisely.
• Not all of your followers will be able to use Facebook applications or will know how to use them.
• Facebook applications are made by third parties, which means you don’t always have control of when and how they work.
• You may need to invest a small amount of time into setting up these Facebook applications and learning how they work.

Conclusion

If you are a service provider or a manufacturer, you would put consumers’ feedback and reviews on a pedestal and worship them. Moreover, if you are proud of your capabilities, you would want these reviews out there in the open for your prospective customers to see. Smash It Social’s Fan Review app extracts the essence of the review system that provides a platform for affirmation and also what’s lacking. This type of transparency works in your favor to exhibit your attitude towards interaction, as well as the firm’s culture.

Facebook apps can really make a difference to your social media plan. Consider, plan and strategize what key Facebook apps you can add to your business profile to build your engagement and your reach.  Facebook apps will add more value and credibility to your target audience, thus more engagement in your community. Get started today with your favorite applications and start reaping the rewards of a larger email list, more followers and more.