EL111: Learn How to Sell without Selling Out, with Matthew Kimberley
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“What I really like to do is help people get better at the tiny disciplines that it takes in order to make people say yes to you”– Matthew Kimberley
Matthew Kimberley is a speaker, author, and entrepreneur who thrives on helping solo and small to medium size businesses turn leads into actual sales. According to Matthew, marketing doesn’t get clients – it just calls attention, it’s what you do next that gets clients. In today’s show, Jacob and Matthew talk about what it takes to be a great salesperson, the use of urgency and scarcity in sales and the importance of building rapport.
It’s all well and good doing great marketing, but it’s what you do with the lead or when someone walks into your office that is important in getting a sale.This is the theory that Matthew Kimberley teaches to solo, small and medium sized businesses, and this is why he is such as successful entrepreneur, speaker and author. There are a number of factors involved in being a good salesman and in today’s show, Matthew and Jacob discuss some of these factors, the effectiveness of scarcity and urgency in sales, and why businesses shouldn’t be begging potential clients.
“I believe that when you can sell, you are free”– Matthew Kimberley
It’s all well and good doing great marketing, but it’s what you do with the lead or when someone walks into your office that is important in getting a sale.This is the theory that Matthew Kimberley teaches to solo, small and medium sized businesses, and this is why he is such as successful entrepreneur, speaker and author. There are a number of factors involved in being a good salesman and in today’s show, Matthew and Jacob discuss some of these factors, the effectiveness of scarcity and urgency in sales, and why businesses shouldn’t be begging potential clients.
If you prefer to watch my interview with Matthew kimberley (please refresh your browser a few times if it isn’t loaded properly the first time):
In this interview you’ll learn:
- 01’04” – About Matthew
- 02’33” – Why marketing doesn’t create clients
- 07’57” – Whether you can teach someone to be a good salesman
- 12’58” – What to do if a potential client walks into your office
- 19’49” – The use of urgency and scarcity in sales
- 24’10” – Why it’s not who you know it’s how you treat them
- 31’12” – Matthew’s advice for someone stuck in a business because they are having trouble selling
- Matthew’s Website
- Matthew’s book – “How to get a Grip”
- Book – Robert Cialdini – “Influence: The Psychology of Persuasion”
Is there any question you have regarding the podcast guest that is not addressed in this blog post? Please leave me a comment below or send me your thoughts at jacob@enchantinglawyer.com. I would really appreciate your feedback, your suggestion on future guests, or just an opportunity to chat with you!
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