EL100: Top Marketing/Business Trends in 2016 and What They Mean for Your Law Firm, with Jacob Sapochnick
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“As a small business and as a law firm, it’s important to pay attention to search.”– Jacob Sapochnick
As we come towards the end of 2015, and start looking forward to 2016, we begin to think about what the next year has in store for us. In Jacob’s third solo episode, he takes a peek into the next year and talks about where he sees marketing and business trends going, and looks at what this means for your law firm. Today Jacob discusses the various aspects of online marketing including SEO, reviews and video.and where they are headed in the next year.
“Social proof is not just marketing that you pay for, social proof is marketing that you build.”– Jacob Sapochnick Play Podcast
Thanks to his own interest and regular use in his everyday work, Jacob has his finger firmly on the pulse when it comes to online marketing. In today’s episode, he talks about where he is seeing the world of marketing (especially online) heading in 2016, and how law firms can take advantage of this as part of their marketing strategies.
If you prefer to watch my solo podcast (please refresh your browser a few times if it isn’t loaded properly the first time):
In this interview you’ll learn
- 01’00” – Jacob’s predictions about search
- 03’03” – Review sites
- 05’15” – Mobile
- 06’43” – Video and Live Streaming Technology
- 08’22” – Apps
- 09’01” – Automation
- 10’43” – Content creation
- 11’20” – Personalization of content
- 12’28” – Brand growing
- 13’40” – The importance of off-line activity in marketing
Show Notes
- Email Jacob
- Live streaming podcast with Anthonio Calero
- Building Social communities and conversations using live streaming podcast with Brian Fanzo
- Online engagement and how to become a social firm
Is there any question you have regarding the podcast guest that is not addressed in this blog post? Please leave me a comment below or send me your thoughts at jacob@enchantinglawyer.com. I would really appreciate your feedback, your suggestion on future guests, or just an opportunity to chat with you!
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