EL096: Google My Business and the Power of Local Search, with Ryan Steinolfson
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“The fact that some businesses don’t even claim their Google my Business page, is just, I can’t even fathom that.”– Ryan Steinolfson
Getting yourself found online is a vital part of a business’s online strategy, and search engines play a major part in this. Google is by far the most popular search engine and through ‘Google my Business’ and local search, they are able to help to validate businesses and improve their service. Ryan Steinolfson is an expert in all things search engine, and on today’s show he chats to Jacob about why businesses can’t ignore ‘Google my Business’, the value of local search and why reviews are essential in online marketing.
“Google wants results to be very very precise for you, because they make their money based on the relevance of the information that is generated in a search result.”– Ryan Steinolfson Play Podcast
Are you having trouble getting your business to appear near the top of a search engine’s search results? It might be that there are a few essential factors that you have left off. Ryan Steinolfson understands about the tools which are needed for successful search ranking and in today’s show, Jacob chats to Ryan about Google my Business, why your business needs reviews and the value of local search.
If you prefer to watch the discussion in action, here is my recorded interview with Ryan Steinolfson (please refresh your browser a few times if it isn’t loaded properly the first time):
In this interview you’ll learn
- 02’02” – How and why Ryan got into digital marketing
- 04’33” – What is local search?
- 08’50” – Google my Business – why and how
- 13’23” – Reputation management and why it’s important
- 18’21” – How to deal with bad reviews
- 25’40” – Why you should claim as many directories as you can
- 32’30” – Ryan’s search engine tips
Written Podcast Transcription:
Jacob: Hello everybody and welcome to the Enchanting Lawyer podcast. This is your host, Jacob Sapochnick.
Today I have a very interesting, exciting guest; a good friend of mine. We’re going to talk about something that I’ve been getting tons of emails in the past few months and this is local search. How do we understand what it is? How do we understand the way Google thinks about small local businesses for local and all the secrets around ranking high, reviews, and all the good stuff.
My guest today is Ryan Steinolfson. He is the CEO and founder of Accelerate Marketing, a digital marketing agency, right here in San Diego. It’s grown over 500% in the past four years with over 500,000 views on his YouTube channel.
Ryan is also known as the Periscope tool guy. He’s an expert in live streaming and we can talk about that in the whole show. He’s the inventor of the Scope Sac, specializes in social proof, management, and marketing. He’s developed innovative near strategies that had helped his clients get 98 five-star reviews, move positions in Google Maps to position A, and increase their revenue by over 20% in less than 78 days. We’ll talk about that and many, many other things that will be of tons of value to our listeners.
Ryan, welcome to the show. I’m excited to have you here today. How are you?
Ryan: Thank you, Jacob. I’m doing great. Thanks for having me.
Jacob: I know you’re traveling right now so thank you for taking the time to be with us.
I introduced you a little bit. Why don’t you tell us a little bit how you started in marketing and why you have a special passion and interest in local marketing for small businesses?
Ryan: Yeah, great question.
First of all, I started in this digital marketing realm or in digital marketing about, gosh, more than 10 years ago. I was doing some real estate, I was buying and selling real estate, and I was doing a lot of these marketing for myself. I realize that — another people realize that I knew what I was doing. And so I started helping other friends to help them get found on Google and do the similar things that I was doing online. So I decided eventually to start my agency.
We got past year three, four, five, you know. So we’re solidly entrenched. I enjoy staying at the tip of the sphere if you will. I enjoy staying out in the cutting edge and I enjoy really seeing how these tools can be leveraged. Not only local search, just in general. Just things are changing so fast. It’s staying out ahead of curve or something that I find fun. I enjoy. I like staying out ahead of the way.
One of my passions is water sports and I paddle surf and I just — that’s kind of a really good analogy. I like staying out ahead of the way; whether it’s on the water or in technology.
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