• EL057: How to Win People Over Without Manipulation or Coercion with Bob Burg

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    “The person who remains calm is the person who has everyone else’s respect” – Bob Burg

    Can you really, systematically get the results you want from others while making them feel genuinely good about themselves, about the process, and about you?
    Our guest says, “Absolutely!”
    Bob Burg is a sought-after speaker at corporate conferences and for entrepreneurial events as well as a consultant and author of the books ‘Endless Referrals’ and ‘The Go-Giver’. Bob believes that his latest book, ‘Adversaries into Allies: Win People Over Without Manipulation or Coercion’ is by far his most important yet. In today’s show, Jacob talks to Bob about why interacting with people in the right manner can make all the difference and how to set about doing this.

    “I never saw the opposing pitcher as my adversary, rather than as my partner in hitting home runs” – Sadaharu Oh



    “In the end, people do things for their reasons, not our reasons” – Bob Burg

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    Have you ever wondered what it takes to persuade people? How does the way that we say things teamed with our body language effect people? Today’s guest, Bob Burg is an expert in this field and has just released his no book ‘Adversaries into Allies: Win People Over Without Manipulation or Coercion’. In today’s show, he shares with us some of his ideas about the difference between persuasion and manipulation, how to respond if you’re being verbally attacked, the people skills which need to be developed to become a great communicator or influencer and how to say ‘no’ effectively.

    If you prefer to watch the discussion in action, here is my recorded interview with Bob Burg (please refresh your browser a few times if it isn’t loaded properly the first time):

    In this interview you’ll learn

    • 01’18” – Bob’s journey into writing his new book – ‘Adversaries into Allies: Win People Over Without Manipulation or Coercion’
    • 07’00” – Why it’s important to “be a judge and not a lawyer” in life
    • 09’05” – How to respond to personal verbal attacks
    • 13’20” – The difference between persuasion and manipulation
    • 18’40” – About the people skills necessary to be a great communicator or influencer
    • 24’59” – The importance of saying ‘no’ and how to do it effectively
    • 29’40” – Bob’s top tip to turn adversaries into allies

    Written Podcast Transcription:

    Jacob:  Hello everybody, this is Jacob Sapochnick with the Enchanting Lawyer podcast. Welcome to the show. This is a show where we interview the most inspiring entrepreneurs and business people from all over the world who shared their wisdom with us and help us become better at what we do. Today we have a very special and exciting guest. This is Bob Burg.

    Bob is a well-known speaker, writer, and a consultant. Bob is the co-author of the Go-Giver, Go-Givers Sell More, It’s Not About You, and Endless Referrals. He has a new book that was released last year that we’re going to be talking about today, how to turn Adversaries Into Allies at work.

    He presented to corporations and associations internationally including Fortune 500 companies, franchises, direct sell organizations. I’m very, very honored to have Bob here today. Welcome to our podcast, Bob. How are you?

    Bob:  Thank you, Jacob. I’m great. The honor is mine.

    Jacob:  Thank you.

    Bob, like I told you before, I was following you for a while and reading your books, your articles. Trying to understand how you get into understanding people and what got you to write this book. Because I think it’s a very important book, especially in the business of law or if you counsel people and our audience are all professionals that we’re dealing with people every day.

    So why don’t you share with our audience just a little bit about your journey into writing this book, and your other books, and why did you write this.

    Bob:  Well, writing this one is really, to me, a labor of love because it’s sort of a combination, I think, of everything I’ve done at this point. When it comes to the principles in this book, really, I can’t think of anyone who have learned them from more than I have my own dad who is, to me, the embodiment of someone who’s people’s skills and his people’s skills have always just been fantastic, are really the result of his genuine caring about other people, and about providing value to other people. Making them feel genuinely good about themselves.

    To read the complete transcript from this podcast, click here.


    Show Notes

    • Bob’s website
    • Bob’s new book – ‘Adversaries into Allies: Win People Over Without Manipulation or Coercion’
    • Book – ‘The Art of Talking so That People Will Listen: Getting Through to Family, Friends, and Business Associates’ by Paul W Swets
    • Book – ‘The Power of No’ by James Altucher


    Is there any question you have regarding the podcast guest that is not addressed in this blog post? Please leave me a comment below or send me your thoughts at jacob@enchantinglawyer.com. I would really appreciate your feedback, your suggestion on future guests, or just an opportunity to chat with you!

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