• EL038: Never Work Again – How I Set Myself Free from my Business, with Erlend Bakke

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    “The big myth about freedom is that we think that money is going to solve everything”– Erlend Bakke


    Erlend Bakke is a Norwegian author and entrepreneur who is the CEO of three companies and spends his time between Norway, the US, London and the Philippines. “How does he fit all of that in?” I hear you ask. Well it’s all been crafted to work that way. Erlend is a master in making efficient use of his time, outsourcing and earning money while he sleeps. On today’s fascinating show Erland gives us tips on entrepreneurship, outsourcing, gaining freedom and making your time more efficient.





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    Sometimes it seems like there are never enough hours in the day. This is the problem that Erlend Bakke had 4 years ago. It was only when he had a panic attack on a rush hour subway train that he realized that he had to change his life and re-prioritize. Since then he has successfully organized his businesses to give him the freedom to live his life when and where he likes. Today Erlend shares some of his ideas about prioritizing, outsourcing, and making more efficient use of your time.

    “I don’t sell my time for money anymore, I sell other people’s time for money” – Erlend Bakke


    If you prefer to watch the discussion in action, here is my recorded interview with Erlend Bakke  (please refresh your browser a few times if it isn’t loaded properly the first time):

    In this interview you’ll learn:

    • 01’18” – How and why Erlend changed his life
    • 03’40” – Erlend’s funeral exercise
    • 07’00” – Erlend’s tips on outsourcing
    • 12’22”- The 4 levels of entrepreneurs
    • 21’25” – Erlend’s 5 levels of freedom
    • 30’55” – Erlend’s tips of how to make your time more efficient
    • 39’20” – A gadget that Erlend wan’t live without
    • 40’15” – Erlend’s thoughts on mentors
    • 44’07” – Erlend’s final pieces of advice


    Written Podcast Transcript:

    Jacob:  Hello everybody, this is Jacob Sapochnick with the Enchanting Lawyer Podcast. This is a show where we interview the most inspiring entrepreneurs, business owners, professional in the world who share their stories with us.

    Today, I have an exciting guest from Norway, his name is Erlend Bakke. He’s an author, he’s an entrepreneur, he’s the CEO of three companies, and he advocates lifestyle of freedom, being able to work anywhere in the world. He owns Mr. Outsource. Currently manages 20 people between two countries. He spends his time between the US, Norway, and Europe.

    His recent book is Never Work Again — right there — where he advocates how to break away from working and getting away the crap in your life so we can focus on the most important things that allow us to be focused.

    Erlend, welcome to the show. How are you?

    Erlend: Thank you very much. I’m in New York at the moment. Well, you can see here in the background is New York, yeah.

    Jacob:  Right absolutely. Like I said, now you’re in the US.

    Erland: Yes. Yes. For another month or so.

    Jacob:  So Erlend, I gave a little intro about you. Why don’t you tell us a bit about your story. I know that you had a little change in your life around 2010 which was about four years ago. I think a lot of my audience are business owners, attorneys, professionals that are living the life that maybe you live before. I’ll be curious to hear about your story a bit.

    Erland:  Right.

    So we go back about four years. I was trying to fit more and more into my day. I was trying to be [unclear 00:02:14] doing things and basically trying to make the most money as quickly as possible which kind of is what we’re trained to do through media and also movies, Hollywood movies. I just got to a point where putting too much stress and pressure on myself just kind of broke me.

    What happened was I was at a conference in London and I just started feeling weird. I hadn’t really had this kind of feeling before so I decided to go outside, just lie down on the grass. It just kept on getting worse. My heart started raising and I was just, “Okay, I’ll just need to move, I need to walk.” So I walked and I decided to leave the conference and I went on the London underground during rush hour which was a great idea. Basically, I was having a panic attack. You can think like an overcrowded tube train, lots of people. There wasn’t really anything I could do about it.

    To read the complete transcript from this podcast, click here.

    Show Notes

    • Book – ‘The E Myth’ by Michael Gerber


    Is there any question you have regarding the podcast guest that is not addressed in this blog post? Please leave me a comment below or send me your thoughts at jacob@enchantinglawyer.com. I would really appreciate your feedback, your suggestion on future guests, or just an opportunity to chat with you!

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