EL035: Why Creating Great Content is the Key to a Successful Practice, with Carl Shusterman
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“Having a website, newsletter and social media is as important as having legal stationary or a business card” – Carl Shusterman
Carl Shusterman is one of the US’s top immigration lawyers. He is a recognized authority on immigration law and not only owns his own successful practice but also speaks and teaches others. Carl has used the internet since its beginnings to help raise the profile of his practice and spread information about immigration law to people all around the world. He has embraced social media and has over 1000 useful articles in his website.
Carl Shusterman understands the importance of information. Having volunteered to help at a citizenship class in a Hispanic area of L.A, Karl began to really understand the benefits of giving people information. This led to appearing on TV shows and writing magazine articles and so when the internet came round, Carl was ready to embrace it in the name of sharing knowledge. He now uses his website and social media to not only give out information but also attract new customers.
“Don’t be constrained by what people did before you…try to think out of the box and make changes…from every mistake I made, I learned a lot ” – Carl Shusterman
If you prefer to watch the discussion in action, here is my recorded interview with Carl Shusterman (please refresh your browser a few times if it isn’t loaded properly the first time):
In this interview you’ll learn:
- 01’40” – About Carl
- 05’00” – An inspiring quote
- 08’08” – How and why Carl got into immigration law
- 18’39” – Carl’s thoughts on how immigration law has evolved over the years
- 32’45” – Carl’s failure story
- 48’18” – Why a website is so important
- 49’42” – Carl’s advice for immigration lawyers
- 51’13” – Why it’s important to break free
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