EL034: How I Built Myself as a Brand, with Laura Madison
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“2 Decades ago you were paying $2000 a month to advertise on billboards, that’s just not necessary anymore” – Laura Madison
Laura Madison isn’t your average car salesman (or woman). Having entered into a male dominated world of hard sales and waiting on the forecourt floor for customers, Laura decided that she needed to try something new. She decided that she should brand herself and within 6 months had created her own website and was already using social media to help her to sell cars. With the help of her social media branding and YouTube videos, and combining these with her offline work, Laura is now selling about 20 cars a month and growing.
Sometimes it helps to think outside the box. This is what Laura Madison did when she came up with branding herself to help her in her job as a car saleswoman. By using social media to not only connect and engage with customers and potential customers, but also provide informative videos, Laura has managed to push her sales through the roof, as well as build up a massive network of connections and recurring customers.
“Video can really display a message exactly as I`d like to convey it” – Laura Madison
If you prefer to watch the discussion in action, here is my recorded interview with Laura Madison (please refresh your browser a few times if it isn’t loaded properly the first time):
In this interview you’ll learn:
- 01’00” – Laura’s background story
- 09’49” – Laura’s inspiring quote
- 10’25” – Why Laura started with YouTube
- 16’00” – Laura’s thoughts on Twitter and Facebook
- 19’20” – How Laura combines her online work with her offline work
- 25’00” – Laura’s mentor and some business advice
- 21’25” – How Laura deals with motivation
- 32’20” – About Laura’s favorite app
- 35’08” – Laura’s book recommendation
Show Notes
- Zite app
- Book – “Psychology of Selling”, Brian Tracy
Is there any question you have regarding the podcast guest that is not addressed in this blog post? Please leave me a comment below or send me your thoughts at jacob@enchantinglawyer.com. I would really appreciate your feedback, your suggestion on future guests, or just an opportunity to chat with you!
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