• EL 029: Return on Relationship: Powerful Tips on Building Your Brand, with Ted Rubin

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    Serendipitously go into your following, reach out to people – just like what you might have been in the old days when you had a telephone book.” – Ted Rubin, on taking advantage of social networking sites. 

    A salesman turned marketer, Ted Rubin (who loves colorful socks), understands that good salesmen know how to listen and how to solve problems, which are great qualities for a marketer, or anyone, to have. It doesn’t matter how many relationships you have, if you don’t nurture them, you won’t have a law practice to go home to.





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    The internet is created to allow us to make content and connections online 24/7. Why not use that to your advantage? Stop “making” friends, and start making friends. When people choose you to follow on social media, you should make them feel appreciated.

    As of advice to give to people, Ted Rubin reveals the best well-kept secret, which was written in 1936, is “How to Win Friends & Influence People” by Dale Carnegie. Times may have changed; technologies may have advanced; however, the fundamental techniques in connecting with people have always been the same!

    A brand is what you do; a reputation is what people remember and share.” – Ted Rubin

    In this interview you’ll learn:

    • 01’38” Learn about Ted Rubin
    • 04”57” What does it mean to be “friends” online?
    • 11’04” How to make people feel good
    • 12’30” Social media ROI
    • 19’40” How to build a brand on social – Start with Instagram
    • 25’28” Conversation is the content
    • 30’56” Emphasis on how important relationships are

    Written Podcast Transcript:

    Jacob:  Hi, this is Jacob Sapochnick with the Enchanting Lawyer podcast. Hello everybody, welcome to our show. Today, I have Ted Rubin on our show.

    Ted is a social marketing strategist. He’s one of the most followed people on Twitter. He’s a keynote speaker and author. He wrote Return on Relationship, a very, very interesting and one of the bestselling books on Amazon. Ted is actually a mentor of too many marketers and other professionals online and I’m very honored to have Ted here today.

    Welcome to our show, Ted.

    Ted:  Well, thanks, Jacob. I’m excited to be here.

    Jacob:  One of the reasons why I wanted to talk to you is because I feel that there’s a lot of content out there that is always the same. People always preach the same thing: how to be social, how to do this, how to do that. You have a lot of interesting things to say about this. Your approach is very different. And I wanted to share how we met.

    We actually met by coincidence at a conference where you were waiting for your taxi to the airport, I was waiting for my car. We just kind of exchanged conversation. You, not even knowing me that much and you being who you are in your field, you just kind of gave me your card and said, “Sure, reach out to me,” which I feel is very surprising because many people are not like that, unfortunately. I’m very happy that you did that.

    Why don’t you share with our listeners about you a bit?

    Ted:  Just real quick before we talk about me. I want to just address something you just mentioned. About exchanging cards, about telling people that you’re open to communicating with them.

    One of my problems, and I think maybe we’ll get into this as we get into the conversation. One of the issues I have is that we’ve been given all these tools to be more social and to be better friends but, instead, we’re becoming less social and not as good friends.

    I can’t tell you how many people say, “Oh, I don’t have cards anymore. Just look me up on LinkedIn.” And I’m like, “That means I have to remember your name, I have to know how to spell it.” Imagine hearing that at a conference where I’ve met 300 people. If every one of those 300 people said, “Sure. Look me up on LinkedIn,” instead of giving me the tools to make it easy for me to do that.

    So, let’s back it up a second. I’m happy to answer your question. My name is Ted Rubin. Tedrubin.com is my blog. My Twitter is @TedRubin. Google Ted Rubin and the first few pages will be about me. Other than the 97-year old Medal of Honor award winner from World War II, that’s not me. And I certainly hope if you saw it, you wouldn’t think it was.

    To continue reading the complete transcript from this podcast, click here.


    If you prefer to watch the discussion in action, here is my recorded interview with Ted Rubin (please refresh your browser a few times if it isn’t loaded properly the first time):

    Is there any question you have regarding the podcast guest that is not addressed in this blog post? Please leave me a comment below or send me your thoughts at jacob@enchantinglawyer.com. I would really appreciate your feedback, your suggestion on future guests, or just an opportunity to chat with you!

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