E088: Taking control of your legal online Marketing with LawLytics founder Dan Jaffe
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“I had this vision of what would the ideal technology do to empower me to be able to market my practise, participating as much as I wanted to, without really having to worry about how it happened behind the scenes” – Dan Jaffe
Founder of LawLytics Dan Jaffe, is the ideal person to help lawyers with their website and online marketing needs. He successfully ran two law practises, but as the internet grew, he began to realise its power for marketing. Having taught himself the techy side, Dan began to help other attorneys and now runs LawLytics – an online platform that helps attorneys design and control their websites, whilst helping them with the online marketing of the practises. In today’s show, Jacob talks to Dan about the power of websites, marketing legal practises online and the producing effective content.
“We are not only providing the technology, but we’re providing the road map and the guidance to where they want to go”– Dan Jaffe Play Podcast
Online marketing can be a bit of a mystery to many attorneys. But in today’s world it is more important than ever. Having spent more and more time helping other attorneys with what he had taught himself, Dan Jaffe decided to set up his own platform to help them with their online marketing. LawLytics helps attorneys through the whole process of website creation, updating and through to online marketing to ensure that they get the best results for their practise.
If you prefer to watch the discussion in action, here is my recorded interview with Dan Jaffe (please refresh your browser a few times if it isn’t loaded properly the first time):
In this interview you’ll learn
- 01’32” – Dan’s story and how LawLytics got started
- 05’05” – How Dan believed he was so successful at the beginning
- 07’37” – How and why Dan got into the technology side
- 09’44” – How LawLytics works for attorneys
- 19’40” – The power of blogging
- 22’50” – Creating great content
- 26’51” – Why Dan believes that you should never give away total control of your website
Written Podcast Transcription:
Jacob: Hello everybody, this is Jacob Sapochnick, the host of the Enchanting Lawyer Podcast. Welcome to our show.
Every week we try to gather creative, innovative people in the legal space and also entrepreneurs, who are not lawyers, to share their ideas with us and help us just do our job better.
Today, I have an interesting company and the founder of company called LawLytics. The company was actually started by an attorney and a software engineer and their promises to empower lawyers to have better websites, made better marketing choices, and get a better value from their marketing. They believe that every law firm should own and control their own websites, and the content, and they also build systems to allow them to do it easily.
I am excited to have the founder of the company Dan Jaffe join us here from Phoenix, Arizona. How are you, Dan?
Dan: I’m good Jacob, how are you doing?
Jacob: Actually, you’re in Tucson, not in Phoenix.
Most of our listeners are attorneys and other professionals, you are an attorney yourself. Why don’t you tell us a little bit about your journey from an attorney to somebody who is in a tech base. I’m personally curious to learn about your transition and what you do at LawLytics.
Dan: Sure, yeah and thank you for having me on.
I graduated from law school in ‘98 and started my first solo practice in Seattle in ‘99. At that time, the internet was just coming on board as a viable way of communicating. I was sitting there in my office doing work for other lawyers, just barely scraping by trying to survive, waiting for the phone to ring, and decided to teach myself how to build a website.
For the complete written transcript for this podcast, click here.
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