E084: How Sharing Powers Human Business Relations with Bryan Kramer
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“We trust our friends more than we trust the brands themselves” – Bryan Kramer
Bryan Kramer is a world leader in the art and science of sharing. After the success of his first book – ‘Human to Human’, Bryan has just released his new book – ‘Shareology – How Sharing Powers the Human Economy’. Sharing is a vital part of the way that the world and business works these days and Bryan has studied it extensively, enough to be a renowned consultant and speaker on the subject. In today’s show, Jacob talks to Bryan about why sharing is important today, understanding people who share and how to use this as an effective marketing strategy.
“You can automate sharing, but you can’t automate engagement”– Bryan Kramer Play Podcast
As the world increasingly moves from an offline to online world, we are seeing how offline ideas and strategies are moving to become online ones. Bryan Kramer is a world expert on the art and science of sharing and in today’s show he chats to Jacob about the importance and implications of sharing for businesses today.
If you prefer to watch the discussion in action, here is my recorded interview with Bryan Kramer (please refresh your browser a few times if it isn’t loaded properly the first time):
In this interview you’ll learn
- 00’39” – About Bryan
- 05’27” – Why sharing is mportant
- 08’10” – The types of sharers
- 11’54” – Sharing and branding
- 16’34” – Online and offline sharing mistakes and how to handle them
- 21’20” – Bryan’s sharing tips
Written Podcast Transcription:
Jacob: Hello everybody, welcome to the Enchanting Lawyer podcast. This is a podcast where we interview the most inspiring entrepreneurs who share their stories with us and help us do our job better. I’m your host, Jacob Sapochnick. Today we have a very, very interesting and exciting guest.
In the past few weeks we’ll be sharing stories about technology, of new ways where we can connect and share information with our audience. My guest today is one of the foremost leaders in this area. Today we have Bryan Kramer who’s the world’s foremost leader in the art in science of sharing, has been credited with instigating the H2H human business movement in marketing and social.
With over 300,000 social fans and followers and intimate understanding of the intricate and networking of both social technologies and social behaviors, Bryan is a very well-respected person in the space of social media and he’s advocating the science of Shareology. I’m very excited to have Bryan here today.
Welcome, Bryan, to the show.
Bryan: Thank you for having me. I appreciate it, man.
Jacob: How are you today?
Bryan: I’m doing well. How about yourself?
Jacob: I’m doing very well.
Bryan, I told you before we started the show that I was really excited about your book because as attorneys, in our firm, and I advocate the power of connection and making people understand that they need to be more open and sharing and connecting. Unfortunately in our space, it’s not happening. That’s why I’m excited that you’re here today kind of give us more of an in-depth as to what is Shareology, why did you write a book, and kind of dive into more about the concept as you talk about in the book.
Before that, why don’t you just tell us a little bit about yourself and how you started doing what you’re doing.
Bryan: Well, the book is branched out from my … it’s an extension of my first book called Human to Human. There’s no B2B, or B2C, it’s human-to-human. That book was really exciting and also … it was a very successful book and I had a lot of good times with … just how much the message was resonating.
I decided to write this book really as an extension of that. H2H was a [500 foot 00:02:49] level kind of book and this is really down a little bit more in the trenches. It’s the art and the science of sharing but it’s really all about how sharing powers to human economy. Everything that we’re doing right now is really all about sharing, connecting, building with each other.
As such things like Airbnb, and Uber, and all these different shared services using all these different ask, connecting people, connecting services to people. Everything really is about sharing that experience or sharing the service or sharing the product and trusting each other out of all these different things. It’s really kind of heightened what we are already are about – what we’ve already done in the past which was really built on relationships. It’s just to put a magnifying glass to it.
To read the complete transcription from this podcast, click here.
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