E083: Innovative ways your Business should be using Video Marketing and Attracting Clients with Owen Hemsath
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“Video today is unlike anything that we’ve ever seen in the world of technology before” – Owen Hemsath
Owen Hemsath is the president and founder of the online video company, Videospot. Since he was at college he has been earning money by helping businesses use videos as part of their marketing strategies, which not only helped him to pay his fees, but also turned into a successful business. In today’s show, Jacob chats to Owen about how and why businesses should be using video for marketing, and how his cancer diagnosis affected the way that he runs his business.
“People won’t watch a good video with bad audio, but they will watch a bad video with good audio”– Owen Hemsath
Video is one of the hottest trends when it comes to internet marketing, and leading the way in terms of creating great videos, helping businesses and teaching people how to use videos for marketing, is Owen Hemsath. In today’s show, Owen chats to Jacob about using videos for business marketing, how to make a great video and how he tries to inspire other people.
If you prefer to watch the discussion in action, here is my recorded interview with Owen Hemsath (please refresh your browser a few times if it isn’t loaded properly the first time):
In this interview you’ll learn
- 02’30” – Owen’s story and how he got into video marketing
- 05’05” – The new online video trend
- 08’30” – What’s involved in making an effective video
- 11’35” – Video marketing strategies
- 18’48” – Workflow and how to make a great video
- 25’39” – List building and how to do it with video
- 28’57” – How his diagnosis of cancer affected the running of Owen’s business
Written Podcast Transcription:
Jacob: Hello everybody, this is your host, Jacob Sapochnick. You’re listening to the Enchanting Lawyer Podcast. This is a show where we interview the most inspiring entrepreneurs and business owners who share their strategies, their ideas, and help us do our job much better.
These past few weeks I’m really interested in new technologies and things that help us make ourselves more visible. We talked about live streaming before. This week I’m going to go back to videos. I think videos are still huge but most people are not doing them correctly especially attorneys. I get a lot of emails, a lot of inquiries about this topic so today I have one of the top guys in the field. Not only he’s great at what he does but he’s also an awesome human being and I’m very honored that he’s here on the show. Today we have Owen Hemsath.
Owen is the president and founder of Videospot, a video production or web marketing company based here in Oceanside, California. Before he started Videospot he spent more than 10 years working high-level sales and marketing organizations all over the state. He is an entrepreneur. He understands video and he understands marketing. I’m honored to have Owen in the show.
Owen: Hey, thank you for that great introduction. I feel like next time we should add more padding to it like, you know, he is once scaled the Appalachian Mountains and gone spelunking in the rivers of Zimbabwe, you know what I mean. But thank you for that introduction. I’m thrilled to be here, man. This is awesome.
Jacob: Thanks, Owen. Well, usually what I do is I give a little brief intro and then I let the guest tell more and then you can tell us all about your expeditions.
We briefly chatted before the show and I think that I’m very excited because there’s so many things that are happening in the past few months. We talked about live streaming and we may talk about that as well. We talked videos. It seems so overwhelming and I think that we’ll be able to put some order here and kind of prioritize and talk about the coolest things that people can do. Why don’t you briefly tell us about yourself so that listeners can get kind of a glimpse into who you are and what you do and then we’ll kind of dive in.
Owen: Yeah, I’m happy to. I appreciate that.
I am the president and the founder of a company called Videospot. We are a video marketing and YouTube marketing company. That’s our sole focus. I think mostly we’re known for the YouTube marketing course that we provide where we show businesses how to use YouTube as a profit center, right? We don’t really focus on “This is how you become the next big YouTube sensation.” That’s not really what we do. We focus more on “Here’s how you make $5,000 a month from YouTube selling product, services, affiliate links, whatever.” Everybody has their own goals.
To read the complete transcription of this podcast, click here.
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