• E080: Creative Ways to Improve Your Instagram Marketing with Jenn Herman


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    “The level of engagement [with Instagram] is through the roof compared with any other platforms” – Jenn Herman

    Jenn Herman is one of the world’s leading Instagram and social media experts. Her blog, Jenns Trends has been awarded a Top 10 social media blog in both 2014 and 2015, so for her to believe adamantly that Instagram is the best social media platform for the marketing of a business, it must be good! The idea of Instagram is that pictures are used to post (instead of words) provoking a whole new level of communication and engagement. In todays show, Jacob and Jenn chat about why businesses should be using Instagram for marketing, and how to do it.



    “Everything you do can be told through a visual story”– Jenn Herman

    Play Podcast

    Have you already dismissed Instagram as just another social media platform? or maybe you are considering getting an account for your business? Jenn Herman, one of the worlds biggest Instagram and social media experts is seeing Instagram growing at a rate of knots and in today’s show she chats to jacob about how and why businesses should be getting involved with Instagram.

    If you prefer to watch the discussion in action, here is my recorded interview with Jason Smyth (please refresh your browser a few times if it isn’t loaded properly the first time):

    In this interview you’ll learn

    • 00’19” – About Jenn and how she got involved with Instagram
    • 03’55” – Why Instagram
    • 09’52” – Using Instagram and how to use it for business
    • 15’05” – Jenn’s reasons for ‘liking’ that there is space for only one hyperlink.
    • 19’28 – Recent Instagram changes
    • 31’14” – How to get started with Instagram

    Written Podcast Transcription:

    Introduction:  Welcome to the Enchanting Lawyer Podcast. The show that walks you step by step to improving strategies you can use today to grow your business. We show you how being kind, useful and, of course, enchanting will bring you more clients and build a thriving community. Now here’s your host from sunny San Diego, Jacob Sapochnick.

    Jacob:  Hello everybody, this is Jacob Sapochnick. This is the Enchanting Lawyer Podcast. Today, I have a very exciting guest on the show. We’re going to be talking about a very hot topic, Instagram. Today’s guest is Jenn Herman.

    Jenn is a social media trainer and Instagram advocate who writes her blog Jenn’s Trends, focused on helping small business owners understand trends and social media management. She’s a terrific user of Instagram and very passionate about it. Jenn, welcome to the show.

    Jenn:  Thank you so much for having me. I’m excited to talk about Instagram.

    Jacob:  Yes, absolutely. I’m excited as well. Just so you know, I want to tell our listeners that I am actually in Israel right now and Jenn is in my hometown in San Diego. It’s always – I’m always amazed with the wonders of technology and how people are able to connect no matter where they are in the world. Again, I think Instagram is one of those tools that help people shine on what they do in their life or their businesses. We’ll talk more about that.

    Jenn, why don’t you tell us a little bit about yourself, what you do, then we can dive into the topic.

    Jenn:  Sounds good. Yeah.

    As you kind of went over a little bit in the bio, I have a blog called Jenn’s Trends. I started it a couple of years ago. I started it more with the intention of just teaching business owners how to overcome the challenges of social media. It was something I was experiencing in my day job – getting upper management and certain people on board with understanding how social media works. I started the blog with the intention of just educational content and kind of having fun with it.

    During the process of working on my blog and building my audience, I really got into the Instagram thing. I’m the first person to always admit this, I’m a late adopter to Instagram. All my friends were on it telling me I had to be on it. My whole thing was who needs another platform? I do not need to be on Instagram, I got Facebook, I got Twitter, I got Pinterest. Who needs Instagram? But because of my blog, I figured, well, I better figure this thing out. So I got involved with taking more photos and trying to see how the Instagram thing worked. No joke, totally got obsessed with it. Fell involve with the platform. I love so much about it; the simplicity, the instant interaction of it.

    To read the complete transcription of this podcast, click here.


    Show Notes

    • Jenn’s blog
    • Jenn’s Twitter/Instagram – @jenns_trends
    • Jenn’s Facebook – jennstrendsonline



    Is there any question you have regarding the podcast guest that is not addressed in this blog post? Please leave me a comment below or send me your thoughts at jacob@enchantinglawyer.com. I would really appreciate your feedback, your suggestion on future guests, or just an opportunity to chat with you!

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