E076: Real Lawyers Have Blogs with Kevin O’Keefe
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“Giving information away basically empowers people, it builds trust, and people are gravitated towards those people who care enough to give it away” – Kevin O’Keefe
Kevin O’Keefe is the CEO and founder of LexBlog, which empowers lawyers to increase their visibility and accelerate business relationships online. With LexBlog’s help, legal professionals use their subject matter expertise to drive powerful business development through blogging and social media. Prior to starting LexBlog was an attorney for 17 years and used the internet to grow his practice, and in today’s show, Jacob talks to Kevin about the power of blogging and why sharing information is the future for lawyers.
“Law students can build relationships and a reputation whilst still in law school, unlike ever before” – Kevin O’Keefe
Have you ever wondered how blogging can be used by lawyers to boost the success of their practises? Kevin O’Keefe has the answers. He is the CEO and founder of LexBlog, a company which helps lawyers build relationships and drive their businesses forward. Through sharing information, lawyers and law students can begin to build strong relationships which can help them to build an online reputation.
If you prefer to watch the discussion in action, here is my recorded interview with Liz Azyan (please refresh your browser a few times if it isn’t loaded properly the first time):
In this interview you’ll learn
- 01’02” – About Kevin
- 04’50” – Kevin’s views on information sharing and lawyers who withhold it
- 08’12”- What Kevin believes that lawyers and law students need to know about social media
- 15’42” – How social media can help build your practise in the future
- 18’30” – All about LexBlog
- 26’43” – What law students can be doing to guarantee future success
Written Podcast Transcription:
Introduction: Welcome to the Enchanting Lawyer Podcast. The show that walks you step by step to improving strategies you can use today to grow your business. We show you how being kind, useful and, of course, enchanting will bring you more clients and build a thriving community. Now here’s your host from sunny San Diego, Jacob Sapochnick.
Jacob: Hello everybody and welcome to the Enchanting Lawyer podcast. This is a show where we interview the most inspiring entrepreneurs, attorneys, and business people who share their ideas and inspire us to do good things.
Today, I’m actually very, very honored to have a special guest. I think this person is an innovator in the legal space and I’m honored to have Kevin O’Keefe here today.
Kevin is the CEO and founder of LexBlog which empowers lawyers to increase their visibility and accelerate business relationship online. With LexBlog’s help, legal professionals use their subject matter expertise to drive powerful business development through blogging and social media. Prior to starting LexBlog, Kevin was an attorney for 17 years and used the internet to grow his own practice. Kevin, welcome to the show.
Kevin: Thanks, Jacob. It’s my pleasure.
Jacob: Thank you so much.
Kevin, I introduced you briefly but why don’t you share with our listeners a bit what you started and what led you to start your first technology company. I think that company was actually acquired by lawyers.com if I’m not mistaken.
Kevin: Right. LexisNexis which own lawyers.com.
I want to be a lawyer since I was a little kid. I wanted to be a lawyer because I thought that if you did good things, what a great way to earn a living. It was a very honorable profession. When I started my own law firm after breaking off another firm – this is back in rural Wisconsin – I didn’t have any financial resources to bring in more cases. I was doing plaintiff’s trial work and I had to borrow almost half a million dollars to buy my files out the associate time and out of pocket expenses.
I knew the young team that I took with me were very capable at working up cases to get them to trial if need be, to sell them or go to trial. I knew we could get very good results. I wanted to build our practice based on a reputation that we were good lawyers, we cared, we could do very good job for people. How do you convey that? But then I just stumbled into the internet by dumb luck. I’m not a technologist, and I started answering questions on AOL against all my better judgment from [an epic 00:02:49] standpoint. But I just decided that if a lawyer would get in trouble for helping people then so be it. I looked at it like a radio show.
To read the complete transcription of this podcast, click here.
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