• E075: How to Turn Employees Into Social Media Advocates for your Firm with Liz Azyan


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    “One thing about social media is that you put out a problem to a network that trusts you, the network will help you find a solution that you wouldn’t even have thought of” – Liz Azyan

    Liz Azyan moved to the UK to study her PHD in social media in Government. When she came up against obstacles in getting the right people to talk to her, someone suggested using Twitter. Over time she decided to start blogging and got almost instant results and response from the people that she needed to speak to. This was when she began to see for her own eyes, the power of social media..Now, Liz has her own business as a social media expert and helps other businesses use social media to market and boost their success. In today’s show, Liz chats to Jacob about social media and why it works for busnesses, and why you should get your employees involved.


    “I was experiencing the power of social media and it was a really remarkable place to be in” – Liz Azyan

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    It seems like everyone is talking about how businesses should be using social media to boost their success. Sometimes it can be difficult to know where to start though. Liz Azyan can help though. She is a social media expert who helps businesses with the social media side of their business.  Through her own experience, Liz has seen the benefits and now she helps others to see them too. In today’s show, Liz talks to Jacob about how and why she got into social media and how business can use it to great success.

    If you prefer to watch the discussion in action, here is my recorded interview with Liz Azyan (please refresh your browser a few times if it isn’t loaded properly the first time):

    In this interview you’ll learn

    • 01’54” – Liz’s background
    • 10’53” – How Liz solved her problem of unemployment using her online network
    • 13’33” – Why Liz left her PHD
    • 17’53” – Advice on using social media in a business and getting your employees involved
    • 29’29” – Social Hack and what people learn

    Written Podcast Transcription:

    Introduction:  Welcome to the Enchanting Lawyer Podcast. The show that walks you step by step to improving strategies you can use today to grow your business. We show you how being kind, useful and, of course, enchanting will bring you more clients and build a thriving community. Now here’s your host from sunny San Diego, Jacob Sapochnick.


    Hello everybody, welcome to the Enchanting Lawyer podcast. This is Jacob, your host, and I’m excited to have this show again.

    I’m still in San Francisco this week and I have – I’m fortunate enough to meet so many entrepreneurs from all over the world, sharing amazing stuff that they do. Today, on the show we have, also, an amazing entrepreneur, and this time all the way from the UK. Today we have Liz Azyan.

    Liz is a social media rising star. She’s a Taekwondo black belt holder and a Ph.D. dropout, who moved country and gave it all to dive deeper into the social media adventure, then started everything. We’re going to learn more about what she does.

    When Liz isn’t kicking butt and taking life changing risk, she runs a social media agency called Digital Matchbox that helps to give hard working and passionate entrepreneurs and businesses a voice that cuts through the online noises. She has won the Google fellowship award through her work helping governments embrace social media and connect with citizens online. She’s also the founder of some of the following products and services that social media: management platform, Facebook ads, audience targeting tool, graphic tool, [unclear 00:01:43] video graphics tool, and a social media manager’s best friend.

    Liz, I’m super excited to have you on the show today. How are you today?

    Liz:  I’m really good. Thanks, Jacob. How are you?

    Jacob:  I’m doing amazing. Like I said, I’m here in San Francisco and just embrace with the spirit of entrepreneurship. That’s why I’m happy to have you on the show.

    Liz, I gave a little background about you. Why don’t you tell a little bit our audience what you do and how you got to where you are.

    Liz:  First of all, I just want to say thank you, Jacob, for having me on the show. I’ve been following you for some time now and I’m a big, big, big fan of your work, and all the stuff you do in the social media space. So, thank you for that.

    Just a little background about me. I started on social media purely accidentally. Well, right now, I own social media management agency. I do consulting, I do coaching, and I have all those products that you mentioned. But before that, I was actually just a student here in the UK. I’m originally from Malaysia. I came here to do my masters and then decided, after my masters, to continue doing my Ph.D., which was about social media and government.

    While I was doing my Ph.D. I was – the original idea for my Ph.D. was actually how to engage with citizens online which, at that time, I was trying to engage with a lot of government agencies. It was really hard. This was about maybe 9 years ago. It was really hard to connect with them. They wouldn’t return my calls, they wouldn’t reply my emails. I was like, how am I supposed to do a new research without research participants.

    Finally, I met up with somebody who wasn’t in government but worked with government and he gave me a little tip. He said, “You know what, there are about 15 people that I know, that work in government, that are on Twitter,” and he said, “Maybe you should try that. Maybe you can find someone to talk to.” because it’s an open platform. At that time, I did have a Twitter account but I never used it. He said, “Here’s 15 names of people you can connect with.”

    So, I went on there, started to – try to have some engagement with them. It went really well. I did connect with a few people but they weren’t the right people. They weren’t the right people and the right departments that I needed to talk to.

    To read the complete transcription of this podcast, click here.

    Show Notes

    Is there any question you have regarding the podcast guest that is not addressed in this blog post? Please leave me a comment below or send me your thoughts at jacob@enchantinglawyer.com. I would really appreciate your feedback, your suggestion on future guests, or just an opportunity to chat with you!

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