• E074: Creative Ways to Use Live Streaming Video for your Law Business with Antonio Calero


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    “A live streaming video is a video online that is happening right here, right now” – Antonio Calero

    Antonio Calero was born and raised in Spain, where in 1999 he created his first two companies providing digital services for businesses and privates. When he moved to Italy a few years later, he started to work for a global company, where he had the opportunity to travel a lot throughout Europe and get in contact with different cultures. That’s how he got introduced to behavioral marketing. Now Antonio helps businesses use live streaming videos in their marketing, and today he chats to Jacob about how live streaming can be used to engage with potential customers to boost their business success.


    “Live streaming should be creating a story and engaging with your audience” – Antonio Calero

    Play Podcast

    Have you ever wanted to use video in your marketing strategy but struggling to find a way to make it interactive with your audience? the answer is live streaming, which can be done through either your computer or mobile device. Antonio Calero is an expert on such matters and on today’s show he chats to Jacob about how businesses can use live streaming to engage with their audiences.

    If you prefer to watch the discussion in action, here is my recorded interview with Antonio Calero (please refresh your browser a few times if it isn’t loaded properly the first time):

    In this interview you’ll learn

    • 01’56” – Antonio’s history
    • 04’55” – All about live streaming
    • 12’25” – The difference between live streaming and YouTube
    • 14’06” – Why natural is best when it comes to video
    • 16’15” – The differences between live streaming apps
    • 20’20” – Why video is the way forward in online marketing

    Written Podcast Transcription:

    Introduction:  Welcome to the Enchanting Lawyer Podcast. The show that walks you step by step to improving strategies you can use today to grow your business. We show you how being kind, useful and, of course, enchanting will bring you more clients and build a thriving community. Now here’s your host from sunny San Diego, Jacob Sapochnick.

    Jacob:  Hello everybody, this is Jacob Sapochnick and you’re listening to the Enchanting Lawyer podcast. This is a show where we interview the most inspiring entrepreneurs from all over the world who share their ideas and help us do our work better and inspire us to be innovative and creative.

    Today, I’m on the road again – actually I’m in Palo Alto right now – at the Computer Museum, International Computer Museum here. Just finished the day of amazing conference with international entrepreneurs, seen so many interesting technologies, innovative technologies that are coming out so I’m super excited and pumped. I’m even more excited to have a special guest today with this international flavor.

    My guest today is all the way in Australia. His name is Antonio Calero and he’s a social media strategist and coach who specialize in user behavior management – which is a very, very important area. He helps businesses understand better their unique audiences to create effective social media content and campaigns and other communications which are very highly important. Today we’re going to talk about very exciting things, mostly the technology of live streaming.

    Antonio, welcome to the show.

    Antonio: Hi Jacob! Thank you very much for having me on the show.

    Jacob:  Yeah. We kind of coordinated our time difference. I’m here on a Wednesday, you’re already on Thursday over there, right?

    Antonio:  For me it’s Thursday noon. So technically I’m speaking from the future.

    Jacob:  Yeah, absolutely. Exactly. First of all, thank you for taking the time to be on the show.

    I introduced you briefly but why don’t you tell a little bit about yourself. Where you’re from, what you do, and then we can dive in to this exciting content we have.

    Antonio:  Absolutely!

    My career in marketing started like 16 years ago back in Spain. I’m Spanish myself. That’s the accent you’re hearing at the moment. Back then I had a business, couple of businesses, but I was not so interested in user behavior management. It was just purely international marketing. But, a few years later, in 2002, I decided to move to Italy. I wanted to have an international experience. So I moved to Italy. I started working for a global company.

    In that company I had the opportunity to travel a lot through Europe. Mainly UK, Netherlands, Germany, Italy, Spain, Portugal. That’s the moment in which I realized something quite fascinating to me. Even if people were the same, apparently, but behavioral patterns could change from one country to a different country. And even sometimes within the same country, from one region to a different region.

    It got my attention because the global company – and that happens with many, many global companies – they try to implement some policy or some strategy in the whole world. Sometimes that’s not the right approach. Sometimes what works in one country may not work in different country. That’s the moment which I got hooked to this thing of behavioral marketing.

    For the complete transcription of this podcast, click here.

    Show Notes

    Is there any question you have regarding the podcast guest that is not addressed in this blog post? Please leave me a comment below or send me your thoughts at jacob@enchantinglawyer.com. I would really appreciate your feedback, your suggestion on future guests, or just an opportunity to chat with you!

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