• E072: LawGeex, Inc. – Legal to the People with founder Noory Bechor


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    “It’s all about empowering the users to make better decisions” – Noory Becher

    Noory Becher is the founder of LawGeex, and new website which helps everyday people to understand legal speak. By uploading a contract, users will get a ‘deciphered’ version, telling them in plain English what their contract is really saying. Noory is a leading international business lawyer with eight years of experience at one of Israel’s leading law firms and in the legal department of a successful hi-tech company. He couldn’t help but notice that a lot of time was being wasted on trivial things, and so set about doing something about it. In today’s show, Noory chats to Jacob about how and why he went about developing LawGeex and what the future holds.



    “I do think that these types of technologies are the future of law anywhere and not just the US” – Noory Becher

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    There are few people who aren’t lawyers, that understand completely the language of a contract.This can put people in a dangerous place, as often they sign them without fully understanding what they are signing. Noory Becher is the founder of LawGeex and aims to solve this problem. He has developed his website to empower users to understand their contract (which is uploaded to the site) meaning that they instantly know what they are signing, or are in a better condition to negotiate. Today, Noory and Jacob talk about how and why Noory developed his site and how it can change the way that lawyers work.

    If you prefer to watch the discussion in action, here is my recorded interview with Noory Becher (please refresh your browser a few times if it isn’t loaded properly the first time):

    In this interview you’ll learn

    • 02’22” – About LawGeex and why Noory  started it
    • 11’05” – The target audience for LawGeex
    • 13’11” – The benefits for attorneys
    • 18’14” – How LawGeex works
    • 22’28” – Noory’s tips on how to transition from attorney to entrepreneur

    Written Podcast Transcription:

    Introduction:   Welcome to the Enchanting Lawyer Podcast. The show that walks you step by step to improving strategies you can use today to grow your business. We show you how being kind, useful and, of course, enchanting will bring you more clients and build a thriving community. Now here’s your host from sunny San Diego, Jacob Sapochnick.

    Jacob:   Hello everybody, this is Jacob Sapochnick with the Enchanting Lawyer podcast. This is the show where we interview the most inspiring entrepreneurs and business people from all over the world who inspire us to do our job better and we learn from them every time something new.

    As you know, I mean in the past few episodes in the past few months, I’ve been really, really passionate about legal tech. I’ve been visiting several companies in the Bay Area – most recent one was Legal.io who are revolutionizing the way lawyers connect with lawyers and the clients. With this trend I’m very excited to speak with a company founder today, very innovative company all the way from Israel. This is a company called LawGeex.

    I think that one of the reason why I’m excited is – and I’ve been telling my people who ask me about legal tech is biggest companies out there, the one that took pretty much basic industry has been turning upside down. We have Uber, Airbnb; many other companies who do similar thing. And I think this company, LawGeex, are definitely on the path to do something very similar with the law which is one of the oldest industries.

    If you think about it, not too many things have changed in law in the recent years. We’ve got companies who offer [unclear 00:01:53] online document services, we’ve got CRM companies, but there’s not really anything innovative that came out of law in recent years. I think that LawGeex is aiming to turn law upside down. They bring legal technology expertise with innovation. I was playing a little bit around with learning a bit what they do and I’m super excited about this and I’m very excited to share this with you guys.

    We have the company founder with us today. Noory, how are you today?

    Noory:   I’m doing well, Jacob. Thank you for having me.

    Jacob:   Absolutely. It’s a pleasure.

    Like I said, I’m very excited about it because I feel that there’s something different here. Why don’t you tell us a little bit about this company and why you decided to start this.

    Noory:   Sure thing.

    I’ll start by telling a bit about myself. I was an international business lawyer for many years, working at the biggest law firm here in Israel. Like many of your listeners, I did a lot of commercial flesh corporate work representing startups, entrepreneurs, VC’s in the big corporations. After doing that for several years I started getting the feeling that things in the legal world simply weren’t optimal. Then I started thinking “How can this be and more importantly how can we improve it?”

    To read the complete transcription of this podcast, click here.

    Show Notes



    Is there any question you have regarding the podcast guest that is not addressed in this blog post? Please leave me a comment below or send me your thoughts at jacob@enchantinglawyer.com. I would really appreciate your feedback, your suggestion on future guests, or just an opportunity to chat with you!

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