Technology Archives - Enchanting Lawyer

Technology

What’s App Business Review: Key Uses for your Law Practice

Consumers want to interact directly with companies. WhatsApp has become the to-go-for communication channel for businesses. Find out how your law firm can use it.
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Marketing Automation: Gain Digital Traction For Your Firm

Approximately 1,315,561 (2016) licensed attorneys competing for clients in 2017 and beyond will require superlative sales, marketing, and PR strategies. In this ever-changing, unforgiving economic climate, the legal firms (whether small or large) that will fare the best will be...
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YouTube Optimization: Tips to Help Your Videos Rank Above the Competition

With YouTube being the second largest search engine in the world (behind only Google) doesn’t it seem that attorneys without a YouTube channel to represent their firms are at a marketing disadvantage? Showcasing your brand, work environment, staff members...
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Increase Open Rates for Your Email Marketing

You’ve accomplished one of the most difficult aspects of marketing yourself as an attorney: you have added subscribers to your email list! But now, you’re noticing that far less than 100% of your newsletter subscribers are opening your emails....
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Negative Reviews: Professionally Responding to Client Concerns

Whether it's the result of an unfavorable verdict for a client, or simply someone who is trolling just for the fun of it, it's important to understand how to appropriately respond to negative reviews that are posted online.
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