If you’re already here at the Enchanting Lawyer, you don’t need me to convince you how important it is to build and maintain a brand for your law firm. Personal branding is self-advocacy. Your brand is ultimately your reputation....
Read More
I recently had the good luck of getting an exclusive invitation to the new social networking app Clubhouse. As of this writing, Clubhouse is still in its beta stage – which means most of the people on there right...
Read More
Approximately 1,315,561 (2016) licensed attorneys competing for clients in 2017 and beyond will require superlative sales, marketing, and PR strategies. In this ever-changing, unforgiving economic climate, the legal firms (whether small or large) that will fare the best will be...
Read More
With YouTube being the second largest search engine in the world (behind only Google) doesn’t it seem that attorneys without a YouTube channel to represent their firms are at a marketing disadvantage? Showcasing your brand, work environment, staff members...
Read More
LinkedIn is, without a doubt, one of the most useful marketing tools an attorney can use in the modern era. Chances are, you already have a LinkedIn profile. The problem is that there’s just as great a chance that...
Read More