• EL 011: How to Build Your Greatest Asset…Your Brand – with Katrina Starzhynskaya

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    What is a brand? How do you build it? And why should you care? Katrina Starzhynskaya is a branding expert and has helped experts from all walks of life build their brands and launch their products. Today she’s here to share how you can begin building your personal brand and why you should care.

    What’s the fastest way to begin building your brand? On today’s show, Starzhynskaya shares what she’s learned from launching products for herself and her clients.

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    KSbioTo learn more about Katrina, go to katrina-starzhynskaya.com.

    In this interview you’ll learn:

    9:26 – Why you need to know your “why?”
    11:59 – The main areas of health you have to address to be successful
    21:00 – How to get endorsements (the greatest door openers)
    33:12 – How to get noticed by the media
    37:15 – The one social media platform that’s delivered the most value for Katrina
    38: 37 – Why your brand begins with being helpful

    If you prefer to watch the discussion in action, here is my recorded interview with Katrina (please refresh your browser a few times if it isn’t loaded properly the first time):

    Please leave me a comment below or send me your thoughts at jacob@enchantinglawyer.com. I would really appreciate  your feedback and your suggestion on future guests! 

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