The Best and Worst Times to Post on Your Social Media
Learning how to post on social media accounts is the first step toward growing your practice and brand online. You’ve increased your followers and likes, and now have a regular, consistent demographic who appreciates and interacts with your content. If it seems, though, like the new growth has tapered off, it may be time to look at WHEN you are posting. There is both an art and a science to finding the optimal time to publish your posts, and a matter of mere hours could be the difference between attracting a few and a few hundred perspective new clients.
While each platform and audience have their own timing cycles, you can pull reports from each platform’s dashboard to see for yourself that there are definite trends in each network for the ideal times to post on your social media channels.
As the most widely used social media network, Facebook is viewed at work and home on mobile and desktop devices by over one and a half billion users worldwide. Some studies have shown that between noon and 1 p.m. on the weekends, between 1 and 4 p.m. on Thursdays and Fridays, and between 3 and 4 p.m. on Wednesdays will get you a higher reach. Other top Facebook times are at 9 a.m., and 1 and 3 p.m., with the highest engagement reported Thursdays through Sundays.
Most Twitter users are checking their feeds when they have brief downtime. Think in terms of commutes, breaks, or school pick-up lines. Because of this, the best times to tweet are between noon and 3 p.m. Monday through Friday and between 5 and 6 p.m. on Wednesdays. B2B tweets perform best Monday through Friday; B2C tweets are the highest on Wednesdays and the weekends.
An absolute MUST-HAVE for attorneys, LinkedIn is a professional networking site designed to help users increase their business connections. Predominantly used during work hours, the highest times of use on LinkedIn are at the beginning of the work day (7:30 to 8:30 a.m.) at lunch (noon), and at the end of the day (5 to 6 p.m.) on Tuesdays, Wednesdays, and Thursdays. Tuesdays between 10 and 11 a.m. are also periods of higher traffic.
The desktop version of Instagram isn’t an ideal way to log on to the network since the app was designed to be used on mobile devices. Really, anytime you feel like posting Monday through Thursday (except between 3 and 4 p.m.) is a good time to upload and share a photo. Videos tend to do best between 9 p.m. and 8 a.m.
71% of all Pinterest users are female according to comScore. More specifically, this particular channel caters to those who browse and post on social media during their spare time. This leads to the majority of Pinterest engagements occurring between 2 and 4 a.m. and all evening hours, every day. They also have high usage times at 5 p.m. on Fridays and between 8 and 11 p.m. on Saturdays.
Now that you have a better idea of when it is most advantageous to post on your social media for your practice, you may be asking yourself “What is the best way to keep my posting schedule consistent and organized?” The answer is very simple…AgoraPulse! This scheduling tool has particularly helped law firms manage all of their social media channels in one convenient place. Learn more about AgoraPulse!