• EL 024: How to Select the Best Social Media Tools Available , with Ian Cleary, SM Technology Expert

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    Never just start a blog, write a post, and assume you will get comments – you won’t. You have to go and put that initial work in, and invite people into the page, and to get the comments.” – Ian Cleary

    Being in the software industry for 15 years, not only does Ian Cleary have the knowledge of technology and social media, and possess a keen sense of the marketing world, he has also branched out to the international market. Nobody else has more credibility to speak about maximizing and capitalizing on social media and online tools to advance your business like Ian Cleary. Whether you are more experienced in the social media world or a beginner just starting out, Ian Cleary generously shares the best social media tools he uses for management and analytics tracking, as well as his social routine and engagement boosting strategies.


    Find Ian Cleary on razorsocial.com or tweet him @iancleary.

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    What we have in common is that we believe in personal connections, meaning taking social from online to offline. We both love attending conferences to meet the movers and shakers in person, or ask them to go on a lunch date to strengthen our relationships. Tools Ian Cleary finds useful: For Facebook – Post Planner For Facebook analytics – PostAcumen For Twitter analytics – twtrland Graphic design tool for social media – Canva Twitter management – Hootsuite, Sprout Social, and Buffer In terms of getting returning customers for your blog, besides providing valuable information, Ian Cleary says that “building a community over email and keeping that communication going” is the key.

    In this interview you’ll learn:

    • 01’10” Learn about our guest Ian Cleary
    • 02’42” The European social market
    • 04’09” The best social media tools and analytics tools
    • 14’55” What works for Cleary – his social routine
    • 18’46” Engagement strategies
    • 23’52” Mobile
    • 27’22” Cleary’s take on mentorship
    • 29’29” Cleary’s predication on future tools
    • 31’09” A book recommendation – “Resonate” by Nancy Duarte and “Launch” by Michael Stelzner
    • 32’00” Cleary’s favorite quote – Take a risk!

    If you prefer to watch the discussion in action, here is my recorded interview with Ian Cleary (please refresh your browser a few times if it isn’t loaded properly the first time):

    Written Podcast Transcript:

    Jacob:  Hi, this is Jacob Sapochnick and welcome to the Enchanting Lawyer podcast where we teach great attorneys, entrepreneurs about marketing, leadership, and technology. Today, I have a very great and exciting guest, Ian Cleary.

    Ian is the founder of RazorSocial, one of the leading blogs on social media tools. He’s also known as Social Media Tools Guy. Ian is from Ireland, an expert in this area. He’s married, three kids, and I learned that he’s a kickboxing expert or advocate, participant.

    Ian, welcome to our blog, podcast.

    Ian:  Thank you very much, Jacob. Great to be on your show.

    Jacob:  How are you doing today?

    Ian:  Absolutely great.

    Jacob:  Ian, why don’t you tell us a bit about yourself? What do you do?

    Ian:  Well, I’m based in Ireland; like you said, married with three kids. My background is mainly technology. So I had about 15 years experience working in the software industry before I’ve drifted into social media. When I started in social media, we developed a business about digital marketing training. We still have that business on the go. But I look to see I want to develop something internationally. Having a knowledge of social media and having a knowledge of technology, it made sense to focus on the tools, technology practice, social media.

    When I do this, I analyzed all the key influencers around the world — most of them were in the US — and looked up what content they’re arriving. I found that they would write about tools and that would be very popular but nobody focused on tools because none of them really have a technology background. Then I launched RazorSocial, trying to own that niche on a global basis.

    I assume that after three months I’d find a hundred other people doing it but that wasn’t the case. I was lucky. That helped us move very quickly with the blog.

    To read the complete transcript of this podcast, click here.


    Is there any question you have regarding the podcast guest that is not addressed in this blog post? Please leave me a comment below or send me your thoughts at jacob@enchantinglawyer.com. I would really appreciate your feedback, your suggestion on future guests, or just an opportunity to chat with you!

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