EL032:The Art of Engagement – Using Social Media to Sell, with Kim Garst
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“You have to build relationships with your audience…it’s not about you, it’s about serving them” – Kim Garst
Kim Garst is a self-taught social media expert. She has been named in the Forbes magazine top 10 women social media power influencers and her business, Social Boom is helping businesses use social media to grow and ultimately become more successful. Kim uses social media to create and nurture personal relationships in a business setting to increase customer engagement, a sense of community and turn this into business success.
There is a difference between an audience and a community. By really engaging with customers, and building a true community, people react in a personal and community based way. This means not turning their back on you, being loyal and ultimately, staying with you as a valued customer.
Kim tells us her ideas about how to engage with people, make them feel part of the community and give them real value.
“Most of Social Media is free except for time” – Kim Garst
In this interview you’ll learn:
- 02’55” – How and why Kim got started in social media
- 11’50” – The difference between an audience and a community
- 16’12” – Where to start with social media in business
- 21’48” – Kim’s tips on great content strategy
- 28’65” – How often and what to post on social media
- 38’51” – Kim’s top social media tip
- Kim’s 9 Point Engagement Strategy
- Kim’s Huffington Post articles
Is there any question you have regarding the podcast guest that is not addressed in this blog post? Please leave me a comment below or send me your thoughts at firstname.lastname@example.org. I would really appreciate your feedback, your suggestion on future guests, or just an opportunity to chat with you!