9 Best Practices to Get TikTok Famous in 2020
Why professionals and Business owners should be on Tiktok now!
In just a couple of months, I managed to build an audience of 33,000 on TikTok. After getting verified on the platform last month, I got invited to tour TikTok’s new California offices.
Recently, TikTok has been inviting creators from the platform to collaborate. Creators – or “Artists” as TikTok calls them – are welcome to share feedback and ideas with the platform on a regular basis. Although TikTok is known for its music, the app has reached out to not just musicians but creators from all sorts of niches. In my case, the law.
With 26.5 million monthly users already in the United States, TikTok is keen to expand the platform’s reach. Right now there are only about 8-10 active attorneys on TikTok. That means the market is still fresh with a lot of potential, especially compared to other oversaturated social platforms.
My Visit to TikTok’s Los Angeles Office
The new TikTok office is located in the Culver City neighborhood of Los Angeles. They occupy a modern building between movie studios like Sony and Culver Studios. The office is full of young, amazing people from all over the world. But TikTok has surprisingly little signage throughout the office. Being humble is a big part of TikTok’s culture, and it shows.
My host was Dani, who works in the Creators and New Talent team. She told me that if you stay consistent and open to learning, the rewards can be amazing.
TikTok’s got big plans. And they’re looking to work with great creators to reach even more people in more markets in 2020 and beyond.
If you start building your TikTok presence now, you can get ahead of that wave.
Dani shared with me the 9 best tips and tricks to riding that wave and getting famous on TikTok. Some of them may surprise you – especially #9.
1. Post Regularly
If you want to grow your following on any social media platform, you have to post regularly. But this is especially true of TikTok when you first start out.
I talked about this in my previous post on the best TikTok marketing strategies. TikTok will highlight your videos on their popular #foryou page the first week you sign up. This gives your content a high chance of going mini-viral around the world.
Try not to sign up for TikTok without a plan. Write down a few ideas to post about daily on your first week on the platform. Post at least one video every day when you start.
2. Be Consistent
Your viewers will stay engaged with you if you stay engaged, too. If you disappear for weeks without posting any content, your TikTok algorithm rankings will fall.
If posting every day sounds overwhelming, you only have to keep up that pace for the first week or so. After that, you can continue posting 2-3 times per week.
The great thing about TikTok is the platform’s focus on authenticity. Posting content on TikTok doesn’t have to take a long time. Your videos don’t have to be fancy or over-produced. Be yourself. If you don’t have any ideas to post about, try to get ideas from current TikTok trends. (But make sure you don’t post only trends – see #8 below for why!)
3. Pick a Niche and Stick to It
TikTok users like to follow accounts that post specific niche content instead of general content. Some of the most popular niches on the platform are related to music, dance, comedy, cooking, crafting, and art.
If none of those is your niche, don’t worry. TikTok has plenty of room to grow. In fact, TikTok wants its creators to expand into new niches on the platform.
I now have over 33,000 TikTok followers and my niche is law. You can find me at @sdimmigrationlawyer. I create short videos where I talk about general law and immigration law issues, such as whether a DUI can impact a citizenship application, whether immigration agents can arrest undocumented individuals in state court, or whether the U.S. government can force visitors to the U.S. and U.S. citizens to be quarantined for coronavirus.
Immigration law is a pretty hot topic right now. But whatever your niche is, think about what other people might want to know or hear about it.
If you have two separate niches that you are passionate about, create two separate accounts. People are much more likely to follow and stay engaged when they know what they’re getting!
4. Connect With Other Influencers in the Same Niche
No one is an island on TikTok. The more connected you are with other creators in your niche, the more exposure you’ll get from each other’s followers.
5. Go Live at Least Once per Week
Yes, live video can be intimidating. But just have fun with it.
Live video is the most dynamic part of TikTok and other social sites like Facebook and Instagram. You get to address your followers and interact with them directly in real time.
You’re also more likely to get someone’s attention with live video. Because live videos are so time-sensitive, they’ll usually appear at the top of everyone’s feed. Depending on individual settings, users may even get a notification when one of the accounts they follow goes live.
6. Share Your Videos on All Your Other Social Media
Don’t be afraid to use the social media accounts you already have to direct traffic to your new TikTok account. Don’t spam your followers, of course, but if they’re already following you on one platform, they’ll probably want to follow you on TikTok too.
There’s nothing wrong with pointing them in the right direction!
7. Link to Your TikTok Profile From Your Instagram Profile
Take advantage of your own profile links in your existing social media accounts. A big one is the link you get to put in your Instagram profile. Whenever anyone visits your Instagram profile, they will see the link to your TikTok account.
Instagram and TikTok share some similar qualities. So if a follower is interested in you on Instagram, they’ll probably follow the link to your TikTok to see more.
8. Do More Than Just Trends
This is important. While trends are fun, easy, and a good way to stay connected to the TikTok community, they shouldn’t be all that you do.
Content rules the online marketing world. The more original your content, the better.
Not just that, if all you do is trends, you won’t attract the right kind of followers. Trend followers will disengage or stop following you if you stop posting trends. You want to nurture relationships with people who are interested in what you have to say.
9. Don’t Use the #FYP Hashtag
This might seem counterintuitive. The #fyp hashtag stands for the “For You Page,” which is the first page that’s displayed whenever anyone opens the app.
TikTok’s For You page changes based on each user’s interests. Think of it like Instagram’s discover page. The FYP also shows viral videos and TikTok’s own highlighted videos.
You can imagine the type of exposure you’ll get if you show up on millions of people’s For You pages. That’s why some people use the hashtags #fyp, #foryou, or #foryoupage to try to show up on those pages. But this doesn’t really work and all it does is clutter up your post.
The thing is, TikTok’s algorithm is smarter than that. It knows that creators try to influence the system with those hashtags. So it takes those hashtags out of the equation.
Rise above the #fyp clutter! If you post good content, TikTok’s platform gives you plenty of opportunities to shine on your own merit. What matters so much more than these hashtags is the content you’re putting out there and your engagement with your followers.
You can learn more about the best TikTok marketing strategies I learned from a viral TikTok star.
TikTok is an incredible platform with amazing potential for professionals and lawyers. Stay tuned for my conversations with other lawyers who are thriving on TikTok.