EL045: Marketing so useful that People will Pay for it, with Jay Baer
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“One of the best ways to succeed with modern marketing is not to try to be amazing, but just be useful” – Jay Baer
Jay Baer is a marketing consultant, speaker, author and founder of `Convince and Convert` – a digital marketing advisory company. His book, `Youtility` is all about the concept that one of the best ways for companies to be seen is by putting out content that is useful to people. Having seen a taxi-driver`s local bar and restaurant guide, he realized that one of the best ways to draw attention to yourself as a business is to offer useful information and this creates long term and faithful customers. In today`s show, Jacob chats to Jay about his book, sharing useful information, podcasts and the power of video.
The idea of sharing useful information is the concept behind Jay Baer`s new book, `Youtility`. As one of the US`s top 3 marketing experts in the US, he sure knows what he`s talking about, and his business, `Convince and Convert` successfully helps hundreds of businesses get their digital marketing strategies right. Today Jay talks to Jacob about how businesses can use the concept of releasing useful content to gain success, and how video and podcasting are a great way of reaching out to people.
“The biggest problem with business today is that everyone wants to be a hunter and no-one wants to be a farmer” – Jay Baer
If you prefer to watch the discussion in action, here is my recorded interview with Jay Baer (please refresh your browser a few times if it isn’t loaded properly the first time):
In this interview you’ll learn:
- 01’53” – Jay`s background
- 08’24” – Why people should podcast
- 13’22” – About Jay`s innovative book – `Youtility`
- 21’00” – The concept of marketing sideways
- 21’50” – How Jacob has embraced the `Youtility` concept since reading Jay`s book
- 29’00” – The value of video
- 35’00” – The difference between 1 good phone call and 7 bad ones
- 37’43” – Jay`s digital marketing tip for 2015
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