EL042: Using Email Marketing to Build Business Success, with April Heavens -Woodcock
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“I think that the biggest mistake that people make is inconsistency”– April Heavens-Woodcock
April Heavens-Woodcock is the managing partner of Touching Clients – a marketing consulting firm who specializes in email marketing. Email marketing is overlooked by many businesses, especially small to medium ones, but April helps her clients to make the most out of their contacts lists to keep in touch with their customers and help their businesses to develop through client retention. In today`s show April tells us about the power of email marketing, the importance of your list and how to get the most out of your email campaign.
Email is often overlooked by small to medium sized businesses, but can actually be an extremely effective way to communicate with existing clients as well as getting new ones. Client retention is becoming far more important than acquiring new customers and email can be invaluable in doing this. Today, April Heavens-Woodcock, the managing partner of Touching Clients – a marketing consulting company who specialize in email talks to us about how to make an effective email campaign and why your contacts list is so important.
“Although email is a digital format, it`s another way of staying in touch with people, and so that list really is a revenue maker as long as you know what the people on that list want from you in terms as content” – April Heavens-Woodcock
If you prefer to watch the discussion in action, here is my recorded interview with April Heavens-Woodcock (please refresh your browser a few times if it isn’t loaded properly the first time):
In this interview you’ll learn:
- 02`07” – About April`s business
- 05`04 – The power of email marketing
- 09`38” – Some common email marketing mistakes
- 14`26” – The difference between an RSS feed and an e-newsletter
- 16`38” – April`s must-have list before launching an email campaign
- 19`10” – How to build and value your list
- 27`48” – How to write effective email headlines
- 31`55” – April`s thoughts on text only/HTML/graphics in emails
- 33`55” – Email marketing trends this year and in the future
- 36`50” – April`s final tips
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