• E059: How to Think Outside the Box and Grow your Niche Practice with Josh Brown


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    “In order to be successful you really don’t have to do everything right away. You really have to hone in on the key components” – Josh Brown

    Josh Brown is a practicing franchise attorney who has built a legal practice around helping entrepreneurs build businesses that scale and grow. Josh loves helping entrepreneurs, business owners, franchisees and franchisors build profitable businesses that reflect the owners vision and provides value to customers.

    He speaks, blogs, writes articles, and is the creator and host of ‘Franchise Euphoria’, a top-rated podcast on iTunes. Josh has also been recognized as a rising star in the Indiana legal community on two separate occasions, and most recently, a Franchise Legal Eagle by The Franchise Times.” In today’s show, Josh talks to Jacob about issues facing start-up companies, finding your niche and cutting your overheads.


    josh brown

    www.indyfranchiselaw.com

    “I said to myself, ‘I really don’t want to be one of those miserable people…who have been successful, have done well and that but they just seem like they’re miserable, and I think they’re miserable because they probably wanted to do things a bit differently but they never got round to doing it’” – Josh Brown

    Play Podcast


    Are you starting out on your own in a business or franchise? Wondering how to get started? Well, Josh Brown is your man. Josh has built up his own franchising attorney practice helping entrepreneurs and franchisees start and grow their businesses. He blogs, writes and even has his own podcast – ‘Franchise Euphoria’. Today, Josh talks to Jacob about starting out on your own and gives advice on some of the issues around it.


    If you prefer to watch the discussion in action, here is my recorded interview with Josh Brown (please refresh your browser a few times if it isn’t loaded properly the first time):


    In this interview you’ll learn

    • 02’10” – Josh’s story
    • 13’55” – Why Josh believes that it’s important to not buy the hype
    • 19’00” – Jacob’s thoughts on Infusionsoft
    • 21’35” – Josh’s advice on accounting
    • 24’53” – How and why Josh uses outsourcing
    • 31’10” – How and why Josh treats his clients like royalty
    • 32’11” – Why Josh loves podcasting

    Written Podcast Transcription:

    Jacob:  Hello everybody, this is Jacob Sapochnick with the Enchanting Lawyer Podcast. This is a show where we interview the most inspiring entrepreneurs across the world and learn from them how to be better at what we do. Some of them are attorneys, some of them are not.

    Today, we have a very, very innovative and exciting attorney. In the past few shows, we had non-attorneys that gave us very useful tips. Today, we have Josh Brown.

    Josh Brown is a practicing franchise attorney. He’s built a legal practice around helping entrepreneurs build businesses that scale and grow. Josh loves helping entrepreneurs, business owners, franchisees, and franchisors build profitable businesses that reflect the owner’s vision and provide value to customers. He speaks, blogs, writes articles, and he’s the creator and the host of Franchise Euphoria, a top rated podcast on iTunes.

    Josh has also been recognized as a rising star in the Indiana Legal Community on two separate actions. Most recently, a Franchise Legal Eagle by the Franchise Times. He’s just a great guy and a very, very innovative attorney. Josh, welcome to the podcast. How are you today?

    Josh:  I’m doing fantastic. Thank you so much, Jacob. Thrilled to be here, love what you’re doing, and really looking forward to chatting with you.

    Jacob:  Thank you. We just talked earlier. I didn’t realize you’re in Indiana, freezing over there. Here in San Diego, it’s pretty warm. I can see the sun coming out. I’m sending you and the listeners that are freezing some sun.

    Josh:  We need lots of it. Absolutely.

    Jacob:  Excellent. First of all, Josh, I am a big fan of your podcast as well and things that you do. I like to follow attorneys that do different things. One of the premises of the Enchanting Lawyer way is that you can’t keep doing the same thing. Your story is so inspiring because you’ve just been out on your own for about two years now and you’ve been doing so many different things.

    Before we jump in into some of the interesting things we’re going to talk about, why don’t you tell us about your story briefly? Why you decided to go on your own, become an attorney, and do what you do.

    Josh:  Yeah, sure. I went sort of a non-traditional route when I graduated undergrad back in 1998. I worked for five years in business management. Part of what I did through that time was help a couple different franchise businesses start and grow from the business side of things. After five years of working, I decided I want to go to law school.

    I go to law school, graduate, pass the Bar. I did all sorts of different things in law school. Participate in law review, and moot court, and thought I wanted to be just a full litigator. That was it. A part of that was a lot of people said, “Hey, I think you’d be really good in the court room, really good in front of a jury.” You know how you kind of get stirred in directions.

    For the first few years – that was back in 2006 when I graduated law school. For the first few years, I practiced and did a lot of insurance defense work and worked for an appellate judge, and then had an opportunity in a firm that I was working with to really start developing my own clients. Really after I – I remember getting a small business client by chance. This was several years back. I thought wow! This is really cool getting to work with the actual entrepreneur, getting to work with the actual business owner, as opposed to with huge corporations where you really don’t get that chance to really get to know the people behind the business.

    To read the complete transcription for this podcast, click here.

    Show Notes

     


    Is there any question you have regarding the podcast guest that is not addressed in this blog post? Please leave me a comment below or send me your thoughts at jacob@enchantinglawyer.com. I would really appreciate your feedback, your suggestion on future guests, or just an opportunity to chat with you!

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    • Wow thanks a lot Jacob and Josh for this great interview. Excellent entrepreneurial tips! And thanks for the kinds words about Kahuna Accounting.

      • Jacob Sapochnick

        Thanks Micky. I’ll be sure to try it and spraed the word among fellow lawyers out there.

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