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Practice Better. Be Enchanting.

Learn How to be Enchanting to:

  • Get the best clients
  • Build a profitable practice
  • Achieve perfect work-life balance
  • Create a vibrant community of raving fans who happily
    spread the word about you and your services!

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If you have a chance, I would really appreciate your feedback on iTunes by clicking here. It will help the show and its ranking on iTunes greatly! Meanwhile, enjoy the show!

“We trust our friends more than we trust the brands themselves” – Bryan Kramer

Bryan Kramer is a world leader in the art and science of sharing. After the success of his first book – ‘Human to Human’, Bryan has just released his new book – ‘Shareology – How Sharing Powers the Human Economy’. Sharing is a vital part of the way that the world and business works these days and Bryan has studied it extensively, enough to be a renowned consultant and speaker on the subject. In today’s show, Jacob talks to Bryan about why sharing is important today, understanding people who share and how to use this as an effective marketing strategy.


BryanKramer_HeadShotwww.purematter.com

“You can automate sharing, but you can’t automate engagement”– Bryan Kramer [click to continue…]

Blab.im

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The social media scene keeps coming up with new and sometimes improved ways to market your practice. Among the latest sites to hit the Internet is Blab, a platform that combines social media and video chats. The idea for Blab has been around since April 2015, but the site has just started to take off in recent weeks. What makes Blab a potentially promising way for attorneys to market our practice? It lets users host video chats and engage in real-time conversations with others while an online audience watches. Let’s explore how Blab works and take a look at the pros and cons of this new marketing tool.

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How It Works

Blab is easy to use, even for those who don’t have any experience working with video chat services. All you have to do get started is the following:

  • Sign in with Twitter
  • Start your Blab
  • Pick a topic and category
  • Share the link with your co-host
  • Accept callers
  • Record your Blab
  • Schedule a new one

It’s that simple! The site walks you through the whole process and has a user-friendly setup that makes it easy to figure out what you need to do next. The great thing about Blab is that you can build followers, just like on Twitter and Facebook. These followers can turn into regular audience members who post comments during each Blab. You can also invite them to join in the conversation if desired.

As far as your co-hosts go, who should you invite? When your aim is to market your practice as a lawyer, think of potentially great and informative conservationists you know, such as a Fellow lawyer in your practice or another legal professional who can give additional advice on your Blab topic. Blab allows you to have up to four people chatting away to keep the conversation flowing smoothly. The most important thing to bear in mind is that you want your discussion to be lively and engaging, yet also insightful for your audience. You want them to see you as an expert in your field and someone they can turn to when they need legal help.

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Blab is still growing, so it’s mainly used by smaller businesses for marketing purposes. Business owners and brands are still testing the platform. You can search different topic and see who is living streaming or recorded Blabs that are about your interests. I had the opportunity to jump on a few blabs with fellow attorneys and experts in the industry, be sure to take a peek here.

The Pros of Blab

Blab offers a lot of benefits for a video chat/social media hybrid site. These are just some to consider:

  • There’s an option to go off record if you don’t want to include certain parts of your Blab in the recording, such as if the hosts go off an a tangent while chatting.
  • Blab recordings don’t have any type of expiration date, so potential clients can watch yours for weeks, months or years to come.
  • Blab records for up to 6 hours, giving you plenty of time to get your marketing message across.
  • You can Tweet live during your Blab to draw some of your Twitter followers.
  • Comments from your audience are very easy to monitor.
  • Blab offers high-quality audio, so you don’t have to worry about your audience having trouble hearing the conversation.
  • The live streaming feature runs smoothly, so you won’t encounter video interruptions.

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Some of the potential Downside of Blab

Blab isn’t without its quirks, although these will hopefully be fixed shortly. While the site works great overall, keep the following cons in mind:

  • As of now, there’s no way to send direct messages, so you can’t reach out to followers one-on-one.
  • Blabs are all public, although you can limit the number of seats in your audience. This shouldn’t be a concern when you’re marketing your practice to the general public, but the lack of private Blabs has been criticized by some.
  • There’s no way to retrieve your conversation if you forget to press the record button, so pay close attention to this while starting up your Blab.
  • The iOS app is in beta mode right now, so expect some glitches. Some users have reported glitches while using Blab in Chrome, too.

Ready to get the conversation started? Head over to Blab to take a look around and set up your first conversation. Let me know what you think! Come on board and test drive! Would you like to Blab together? Contact me and we can have a Blab together!

 

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blog image 2To subscribe to the podcast, please use the links below:

If you have a chance, I would really appreciate your feedback on iTunes by clicking here. It will help the show and its ranking on iTunes greatly! Meanwhile, enjoy the show!

“Video today is unlike anything that we’ve ever seen in the world of technology before” – Owen Hemsath

Owen Hemsath is the president and founder of the online video company, Videospot. Since he was at college he has been earning money by helping businesses use videos as part of their marketing strategies, which not only helped him to pay his fees, but also turned into a successful business. In today’s show, Jacob chats to Owen about how and why businesses should be using video for marketing, and how his cancer diagnosis affected the way that he runs his business.


imageshttp://thevideospot.net

“People won’t watch a good video with bad audio, but they will watch a bad video with good audio”– Owen Hemsath

[click to continue…]

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As an attorney or business owner, let’s face it, we are busy. Managing clients, appointments, family, and still have time for ourselves can often be a challenge. When you add in online marketing and the world of social media, it is downright daunting. The good news is mobile technology allows us to connect on the go and help us to manage better our time on social media. I have a few apps that are part of my toolbox that have made life as an attorney so much easier that I wanted to share with you.

Social Apps to save the day!

1)HootSuite:

AppsThis is my all-time favorite social media application. Why? It allows my team and I to pre-schedule social media posts to a variety of social media channels including Instagram. I can access it on the go from my mobile phone and it allows me to push posts to Instagram.

I can approve content that my team has scheduled and I also have the ability to add new content on the fly right from my mobile phone.

2) Buffer:

AppsBuffer is another scheduling tool that I use. It does connect with a few social media sites. However, I use it mainly for Twitter where I can schedule posts or reply easily to tweets. It allows me to retweet others content, send direct messages, and follow people of interest.

I also can review my Twitter analytics. The mobile app pushes notifications of anyone that has reached out through direct messages or has favorited or retweeted my posts, making it easy to engage with my followers.

3) Instagram:

Instagram is a picture sharing social media application that is owned by Facebook. Instagram allows me to share real-time pictures anywhere around the world! What I love most about Instagram, is I can share photos of clients that just received their visa, employees in action during the work day from anniversaries to community involvement, and also I can share video clips and what I am doing on a daily basis. Instagram has allowed me to add a very personal touch to my practice by showing real-time photos.

Apps

I can filter coloring, add hashtags for search capability and just be me! People connect and do business with who they know, like, and trust. Instagram allows our practice to connect on a much deeper level with clients and prospects.

4) Facebook Page Manager:

Facebook page manager is a great application to “talk” to your fans right from your mobile phone. I get notifications of comments, new fans and messages pushed to my mobile through the app. I can answer my fans quickly and efficiently and easily post as my San Diego Immigration Page. I also can edit my posts and add real-time Facebook posts to the page and photos that I may take while I am away from the office to engage my audience.

Enchanting_Immigration_Facebook_mobile_snapshots

The application also allows me to monitor and review my Facebook page analytics and Facebook ads from the road.

Apps5) GoToMeeting:

Although GoToMeeting is not a social media application, it is one that I wanted to share because it is a tool that I use all of the time to better enhance the social media presence of my practice. GoToMeeting allows me watch or listen to live webinars from anywhere. I follow many social media experts to learn the latest trends for my practice, and the GoToMeeting app allows me to “fit it in” to my busy schedule.

Once you download the app, you can easily sign in to GotoWebinars or GotoMeetings, and many times I will listen to or watch (as long as I’m not driving) Mari Smith, Amy Porterfield and other social media experts to keep up to date. Education is an important part of the social media process and being able to have flexibility and versatility to learn more makes our practice stay ahead of the social media curve.

These are my top social apps that I use for the day-to-day management and engagement of my channels. Social Media is an ever-changing landscape, and with the mobile apps that are available today, it makes a sometimes overwhelming process (especially for us attorneys) much easier.

What mobile apps do you use to manage your social media? Do you have a favorite app? Enchant me below with your favorite application or a mobile app you have tried and didn’t like.

Thanks for reading. Until next time, be enchanting.

Listen to this Post

 

blog image 1(1)To subscribe to the podcast, please use the links below:

If you have a chance, I would really appreciate your feedback on iTunes by clicking here. It will help the show and its ranking on iTunes greatly! Meanwhile, enjoy the show!

“I firmly believe that your first  impression no longer happens with the clothes you’re wearing, rather it’s the first impression of your digital footprint” – Brian Fanzo

Brian Fanzo is a guru in the world of technology and social media. Having cut his teeth at the US Military, he then branched out into the world of social media and now works helping businesses to embrace change using technology. In today’s show, Brian and Jacob chat about the need for great content, why being authentic is essential for business today and using live streaming technology to really engage with people.


indexhttps://twitter.com/iSocialFanz

“I try my best to focus on great content, not just lots of content”– Brian Fanzo

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