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Practice Better. Be Enchanting.

Learn How to be Enchanting to:

  • Get the best clients
  • Build a profitable practice
  • Achieve perfect work-life balance
  • Create a vibrant community of raving fans who happily
    spread the word about you and your services!

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Video era of FacebookAccording to recent research by Facebook and the Nelson group, using video for marketing purposes enhances your business in a variety of ways. From building brand awareness to boosting consumer intent to purchase, video actively influences those who encounter it.

Harness the power of video from the point of creation by taking the time to make compelling and professional clips that get your point across in an easily digested way. Video works best if your followers and potential clients actually take the time to watch it and find value in it. The best video in the world won’t help, though if it is tough to find or is co-opted and shared by other users. The latest Facebook tools make it easy to share your best work with your visitors.

Video is an essential part of any marketing plan, and Facebook has been making a concentrated effort to make it easy for users to upload and share their video content. While YouTube has long been the destination of choice for video content – with users embedding that content on other sites – the latest tools seek to bypass YouTube entirely. While the goal of these new tools is to cut the power of YouTube and make Facebook users less reliant on the video site, the tools also make it very easy to upload, protect and distribute.

New Facebook Video Tools

The social media giant has recently added new tools that give users more control over video and the content they post and share. Faced with heavy competition from YouTube, Facebook’s efforts in 2015 have focused on video, these new tools offer different ways to upload, display and protect your content.

Direct Uploading

The ability to upload a video to your own feed allows you to claim ownership to your work and to display it in your timeline immediately without using a third party for hosting. Once you post your video, the date stamp clearly reflects when the piece was made and your ownership. In the past, it was easy for lazy and unscrupulous competitors to simply use your videos for their own marketing purposes.

Enhanced and User-Friendly Uploads

Facebook has taken a page from competitor YouTube and made the upload process simpler and less overwhelming. With the latest tools, publishing your video is as easy as posting a photograph, cutting both the time and technical skill needed to share video.

Improved Distribution Options

Your creative and compelling content won’t matter if no one sees it. The latest Facebook tools make it easy to share, track and distribute your videos. From keeping some videos secret or posting them for viewing by direct link only to the ability to restrict posting and prevent others from sharing your content on a third party site.

Video era of Facebook

Using Facebook’s New Tools to Enhance Your Marketing

It’s no secret that video attracts attention and is one of the easiest ways to engage with your followers. Creating shareable content that actually serves a purpose increases the likelihood that your followers will keep coming back for more. Fromm instructional videos that outline particular laws or customs in your practice area to informational pieces that provide viewers with the latest news and trends your clients need to know, video provides a compelling way to get your point across.

Videos you share give you a way to be seen a person, not just a faceless law firm, and makes your viewers feel like they know you. When one of your viewers need legal expertise, they are more likely to turn to someone they already know and trust; video content allows you to position yourself as an expert and as someone to come to with problems.

Using video to inform, instruct and to provide useful content to your followers is an essential component of an enchanting website and marketing plan. Are you branching out into the video era of Facebook yet, or are you still convinced that YouTube is the better avenue for your video marketing efforts?  Please feel free to connect with me with any further inquiries you may have regarding how you are, or should be using videos to gain recognition. And as always, thank you for reading!

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If you have a chance, I would really appreciate your feedback on iTunes by clicking here. It will help the show and its ranking on iTunes greatly! Meanwhile, enjoy the show!

“The level of engagement [with Instagram] is through the roof compared with any other platforms” – Jenn Herman

Jenn Herman is one of the world’s leading Instagram and social media experts. Her blog, Jenns Trends has been awarded a Top 10 social media blog in both 2014 and 2015, so for her to believe adamantly that Instagram is the best social media platform for the marketing of a business, it must be good! The idea of Instagram is that pictures are used to post (instead of words) provoking a whole new level of communication and engagement. In todays show, Jacob and Jenn chat about why businesses should be using Instagram for marketing, and how to do it.


about-jenn

http://www.jennstrends.com/

“Everything you do can be told through a visual story”– Jenn Herman

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Landing Pages that convert

Crafting effective landing pages is a new skill that every internet marketer and modern lawyer should learn. Understanding the different types of landing pages, along with when to use them and what content to include, will help grow your practice by growing your business.

What is a Landing Page?

Traditionally, the term “landing page” was used to describe any page that a web user might land on. When it comes to the world of internet marketing, a landing page is a standalone website that is different from the rest of your website. A landing page has been specifically crafted and designed for a single purpose, typically to generate leads or sell a specific product.

Landing pages will not contain global navigation that ties it in with the rest of your website. This is because the intended goal of a landing page is to limit options and keep the visitors focused on the task at hand: conversion.

Common Types of Effective Landing Pages

Different types of landing pages are used to meet different goals. Understanding the two common types of landing pages will help you know which type you’ll need in order to grow your practice.

  • Click Through: These types of landing pages are designed to entice users to click through to another page. These are usually used as part of an ecommerce sales funnel. They’ll describe a product or service in an effort to soft sell the reader before asking them to click through to purchase. This practice helps sidestep the poorly converting practice of having ads go directly to a shopping cart page. Instead, they’re directed to a page of information that warms them up to buy. Once they’ve reached the bottom of the landing page, they’ll be ready to make a purchase.
  • Lead Generation: Lead generation landing pages are used to do just that, generate leads for your business. A lead is typically a name and email address along with permission to contact the user. The sole purpose of a lead generation page is to gather the information of people that you can later email with information or offers. A lead capture page will always contain a form and a description of what you’ll get for filling out the form.

Most lead generation pages promise to provide some free information in exchange for their email address. Below are common offers:

  • A discount or coupon
  • A free trial
  • Whitepaper or ebook
  • Registration to a webinar
  • Entry into a contest

Many law practices make use of both types of landing pages to pursue various business goals. Understanding when to use landing pages will help narrow down how they help increase growth.

Landing pages that convertWhen Should You Use a Landing Page?

Should you be using a landing page for any of your current offers and promotions? Should you use one for an upcoming marketing push?

Ideally, you should be using a landing page for every digital inbound ad campaign. Having distinct landing pages for different campaigns helps avoid cluttering up your landing page with information. Below are a few common times to use a landing page:

  • Custom promo offers: You might have a certain promotion going on for different leads or clients. A landing pages allows you to direct personalized messages to specific categories instead of offering everyone the same thing. For example, if your law firm handles both personal injury cases and divorce services, you can use landing pages to make unique offers.
  • Different offers per traffic source: Even if you only have one ad campaign in the works, you may wish to have different landing pages for each traffic source. For example, you might have one landing page for people who were sent an email about your offer, and a different page for someone who found the offer through Facebook.

Optimal Landing Page Content

Crafting effective landing pages that convert into clients is something of an art. Fortunately, enough research has been done on landing pages to produce an easy check list for what should be included in a landing page:

  • An excellent looking headline
  • Concise subheadings
  • Minimal links
  • Call to action buttons that make an impression
  • Flawless grammar
  • Persuasive copy

Driving Traffic to Landing Pages

Building, crafting and designing a landing page is only a small part of the operation. Driving traffic to landing pages is one of the most important elements of the entire operation. Below are a few of the time-tested effective ways to drive traffic to your landing pages:

  • Well placed calls to action: Calls to action can be placed throughout your online presence: homepage, blog and social profiles. These are simple buttons or links that direct people into the landing page.
  • Social media campaigns: Many effective businesses design custom landing pages for traffic coming from social media campaigns. Then, they make use of a social media campaign to drive traffic to these pages.
  • Guest blogging: Guest blogging puts your name and information in front of a new audience. Depending on the editor, you may be able to put a direct link to your landing page in your byline.

Effectively using landing pages to grow your practice may take some time and growing pains, but it’s well worth it! A successful landing page can significantly help grow your practice. I have had great success utilizing landing pages for different purposes to grow my practice. To capture email addresses I used a landing page with video to provide value and offered a download as I launched my book, I utilized a landing page “pre-sale” to give away the first chapter in anticipation of its launch. Those two campaigns grew my email list significantly.

Have you used Landing pages for your practice? I would love to hear about your success, please share below. Have a question? Please ask away! Thanks for reading, until next time stay enchanting!

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blog image 1To subscribe to the podcast, please use the links below:

If you have a chance, I would really appreciate your feedback on iTunes by clicking here. It will help the show and its ranking on iTunes greatly! Meanwhile, enjoy the show!

“It’s amazing to see and know what you can do if your break those barriers down and look past them” – Jason Smyth

Jason Smyth is a multi-gold medal winning Paralympic athlete. Having developed an eye condition, he was told at the age of 8 years old that his vision was only going to get worse. Although he was really too young to understand, he leaned to forget the ‘won’ts’ and ‘can’ts’ and through surrounding himself with the right people, and believing in himself, turned into the capable, outstanding athlete that he is today. With an array of gold medals and world records, Jason really is proof that we can achieve anything that we put our mind to. In today’s show, Jason talks to Jacob about the power of the mind and the value of belief in attaining our goals.


Índice
http://www.jason-smyth.com/

“Success is about being the best you can possibly be”–Jason Smyth

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What Makes a Great Website?

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What makes a great website

What makes a great website? Is it eye-popping graphics? Powerful and engaging wording?

A great website is simply one that works: that brings prospects to it and converts them into customers. After all, that is our primary objective in the world of online marketing isn’t it?

It builds Your Brand

A great website should be consistent with your other branding efforts. If you have a logo, display it prominently. If you do not have a logo, consider hiring a graphic artist. A logo can tell people many things about your company without the use of words. Think about McDonald’s golden arches. How is it that kids who are under the age of 5 can point out a McDonald’s without the ability to read? It is the identifying colors and shape of their logo.

Your logo can let people immediately know they came to the right place. If you don’t have a logo, or don’t feel you can afford to have one professionally created, use a consistent font in your business name. Use that same font on business cards, flyers, print ads, and of course, on your website.

A great website is one that adds fuel to your marketing efforts. It helps build your brand.

It Contains ‘Calls to Action’

A website that doesn’t include calls to action is like a salesman who never asks for the order. You must ask your visitors to do something. Examples of simple CTAs include: sign up today, find out more, call for more info, and get started now. Keep the calls to action above the fold, available for viewing without scrolling down on the page.

Calls to action are asking for the order. The “order’ may be in the form of getting them to join your mailing list or asking for further details. You want them to initiate contact and that is not likely to happen without a call to action. Call to actions can be made more effective by including a benefit. An example would be “Get started today and make money tomorrow!”

Have Compelling Reasons to Use Your CTA.

Experts say you may only have about 8 seconds to catch the attention of a visitor before you lose them. You need quick, powerful reasons for them to use your calls to action. What’s the incentive to click on your join my mailing list (JMML) or request for information (RFI) buttons? It may include free information or access to premium or exclusive content only you can provide.

Brief one or two sentence testimonials that show or confirm a benefit can also be compelling reasons to use a CTA.

Use Professional Photos That are Your Own

Do not use all stock photos or graphics. Hire a photographer and, if necessary, use a few stock photos for fill. If the site includes a photo of you, make sure it is taken by a professional. Professional photography shows that you are serious about your website and goes hand in hand with your branding. A cell phone headshot is not acceptable for use on a great website.

What makes a great websiteUse Video

Videos fall into a variety of categories, but each can be compelling. Videos will engage your viewers and may increase conversions. Some videos are designed to demonstrate or instruct; others are informational or promotional. There are those that feature testimonials, and some simply exist to entertain. They also share the following:

When implementing videos on your website, you can increase viewership by keeping them short and making them as relevant to your visitors as possible. The presence of videos alone will not ensure viewership, so invite viewers to watch with enticing captions.

What makes a great websiteMobile Accessibility is a Must

More than 90 million smartphones are in use in the U.S. alone. How many are being used to browse the net? Yet today, most websites are either not mobile capable or mobile-friendly. Keep in mind, not all mobile users are teenagers. A full 50% of smartphone users are 35 years of age or older, and are a valuable market. If your website is not mobile-friendly, you are missing out on an opportunity, and a market that continues to grow rapidly.

Mobile users want information quickly. They are not likely to have the patience to sift through detailed information. Their screen sizes are smaller, and they will see your website vertically and horizontally. Your website will need to be optimized for these smaller screens and various shapes. This is typically done by experienced web designers.

Keep it Social Media Friendly

Having a social friendly website can boost traffic by leaps and bounds. This doesn’t have to be difficult, but it will take fresh content — blogs, infographics, videos and more. Allow your visitors to easily share your content via email, Twitter and Facebook. Link your website to your Facebook page as well. Make sure you respond to inquiries generated by social media. You may even want to stream your social media content to your main page.

Use Appropriate Search Engine Optimization Tactics

You can’t have a great website if it can’t be found. Making sure your website suits search engines is a critical step. Do not utilize black hat techniques (like keyword stuffing and hidden links) in an attempt to improve your rankings. Such techniques are not only unethical; they can also provide a bad user experience.

Utilize Keywords But Do Not Overstuff Them

Keep content fresh. Build a growing list of pertinent back-links. You are likely to be rewarded with increasing rankings.

A great website is one that builds your brand and converts visitors to customers. It does this by giving them compelling reasons to follow through on your calls to action. A great website will use quality custom photos and relevant videos to make an impression, and it will be mobile and social media friendly. A great website that works will drive visitors by using appropriate SEO techniques. A great website — an asset for any organization — deserves appropriate attention.

An online browser can pretty much tell if a website is great or not within the first few seconds of clicking on it. Do you have a personal niche that “Wows” your visitors instantaneously when they see your homepage? Please feel free to leave your comments and share with us how you’ve personally converted a simple visitor of your website into a paying client. And of course, you don’t want to forget the biggest key to a successful website…be enchanting!