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Practice Better. Be Enchanting.

Learn How to be Enchanting to:

  • Get the best clients
  • Build a profitable practice
  • Achieve perfect work-life balance
  • Create a vibrant community of raving fans who happily
    spread the word about you and your services!

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“Truthfully, I think the reason people hire me is because of me” – Leslie Tayne

Leslie H. Tayne, Esq. has more than a decade of experience in the practice area of consumer and business financial debt-related services. She launched her law firm,Tayne Law Group, P.C., formerly Law Offices Of Leslie H. Tayne P.C., in 2001, which is one of the few New York State law practices concentrating in debt management, debt resolution and bankruptcy alternatives for consumers, small business owners and professionals who are in need of help with managing finances. Leslie is a great believer that social media can help in marketing a law practice and in today’s show she chats to Jacob about the benefits of building strong relationships with clients, using the internet and the future of the practice of law.


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http://attorney-newyork.com/

“As you start to get smarter and start to age in your practice area, you have to recognise that there are some people that you can’t help” – Leslie Tayne

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Ten Ways to Grow Your Email List

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You have flourishing social media accounts and an active website, and you think you are golden. You have unlimited access to a huge number of followers and the world is your oyster. But what would happen if you woke up tomorrow and all of your social media accounts were closed? How would be keep in contact with your current and potential clients? Without a list of email contacts, you will be like a fish out of water, with no way to swim. Your email list is the key to your company’s growth. When you have direct contact with people, it can provide you with a stable source of revenue that is not dependent on any other platform. Clearly, you need to get busy with your email list building so that you can reap all the rewards that email marketing has to offer.

CREATE A DEDICATED LANDING PAGE ON YOUR WEBSITE JUST FOR PEOPLE TO OPT INTO YOUR EMAIL LIST

On this page, let your readers know what your email subscribers can expect to receive, and why it is valuable to them. Offer exclusive content that will not be posted to your website as an extra incentive.

PUT EMAIL LIST SIGNUP FORMS THROUGHOUT YOUR SITE

In addition to the dedicated page, you should also have brief opt-in banners at the top of your sidebar, at the end of blog posts, and on your About page. This way, when people are really loving your content, they will easily be able to signup for more.

GIVE AWAY AN EBOOK

Or a whitepaper, or something valuable to your target market. They can get this amazing free content in exchange for providing their email address.

HOST A CONTEST

Whether it’s through your website or your social media accounts, if you entice your followers with a prize, they will be very willing to provide you with their contact information.

OFFER TO GUEST BLOG

A great way to gather new email contacts is by writing valuable content for blogs that have the same target audience that you do. At the end of your guest blog post, provide a link to opt in for more exclusive content.

ASK YOUR CURRENT SUBSCRIBERS TO SHARE

The chances are that the people that are currently reading your email marketing materials know someone who can also benefit from them. At the end of every email, encourage your readers to share with friends and family, and provide an easy link to join your email list for these new readers.

HOST A WEBINAR

Since you are an expert in your industry, host a free webinar to share some of your insider secrets. Of course, in order to have access to the webinar, people will have to enter their email address.

PROVIDE LINKS ON ALL SOCIAL MEDIA PROFILES

Make sure there is an easy place for your loyal social media fans to be added to your email list.

USE QR CODES ON PRINT MATERIALS

On any direct mail or paper marketing products include a QR code that makes it very easy for anyone who is interested to quickly join your email list.

ATTEND OFFLINE EVENTS

Even though the online world is very valuable for list building, you don’t want to discount offline opportunities. Attend a trade show and collect email contacts in exchange for entry into a giveaway. Host a conference or meeting and have people provide their email addresses when registering.

 

How do you collect email addresses? Share below your success or your struggles in capturing email addresses! I would love to help.

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To subscribe to the podcast, please use the links below:

If you have a chance, I would really appreciate your feedback on iTunes by clicking here. It will help the show and its ranking on iTunes greatly! Meanwhile, enjoy the show!

“If you look at the people who are happier they tend to have more strong relationships” – Gretchen Rubin

Gretchen Rubin is the author of several books, including the blockbuster New York Times bestsellers, Better Than Before, The Happiness Project and Happier at Home. She has an enormous readership, both in print and online, and her books have sold more than two million copies worldwide, in more than thirty languages. On her weekly podcast Happier with Gretchen Rubin, she discusses good habits and happiness with her sister Elizabeth Craft. Gretchen started her career in law and was clerking for Supreme Court Justice Sandra Day O’Connor when she realized she wanted to be a writer. She lives in New York City with her husband and two daughters.In today’s show, Gretchen and Jacob discuss the difference between being happy and being happier, how to make other people happy, and Gretchen’s happiness project.

 


indexhttps://gretchenrubin.com/

“The research shows…that actually happy people are more altruistic” – Gretchen Rubin

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While plenty of small business owners have gravitated toward YouTube in recent years, far too many attorneys have overlooked this important marketing opportunity. Uploading videos to YouTube really does have the potential to grow your law firm’s brand and recruit new clients. Yet any old video won’t do the trick. Your YouTube content must have a narrow focus that will appeal to potential clients while simultaneously growing your brand’s exposure. Let’s take a look at some tips on how to use YouTube to help your law practice ramp up business.

How to get Started

While it is important to establish a presence on social media outlets like Twitter and Facebook, YouTube’s free video platform is a very valuable tool to market your firm as well as your individual merit as an attorney. A steady stream of video content will enhance your firm’s visibility and its legitimacy. Begin by establishing a YouTube business account. If you don’t have a Google+ page, the creation of your YouTube business account will automatically generate a Google+ page. These two accounts are permanently tied together. While it is possible to use a personal YouTube account for your firm’s videos, it is not advised. Head on over to YouTube, click your image thumbnail in the upper right corner, click the gear icon next to “Creator Studio” and click “create a new channel”. Proceed through YouTube’s tutorial and start brainstorming video content ideas.

Create Engaging Content

Don’t view the ability to posts videos to your law firm’s YouTube business channel as strictly an advertising opportunity. Focus on creating content that actually helps solve clients problems and encourages them to contact your office for additional assistance. The key is engagement. Few people will be motivated to reach out to your firm if your videos fail to give them a taste of just how helpful you can be at solving their legal problems. Begin with a relatively short video clip that functions as a trailer for your channel. This should be a video that provides an overarching description of what your firm does, how you can help potential clients and your past successes.

Upload a Steady Stream of Helpful Content

If you struggle to come up with content ideas, don’t merely record short marketing clips and upload them every now and then. Your message must hit home with viewers and motivate them to pay for your firm’s unique services. If you ever experience a lull in content, lean on YouTube for assistance. The company offers three distinct social features that are specifically designed to help businesses develop their brands and reach as many prospective clients as possible. Never lose sight of the fact that the most popular YouTube channels are regularly updated with fresh content that truly engages viewers. A continuous stream of video content promotes sharing between prospective clients and expands your viewing audience. This exposure will prove to be central to your firm’s ability to recruit new clients.

It is imperative that you do not lose sight of the fact that the average human being’s attention span is merely 8 seconds in length. Create short video clips that get right to the point. If you decide to upload webcasts or webinars, break them into small pieces and assemble a playlist. This strategy will help to retain the attention of viewers, many of whom simply want to get a general idea of what your law firm does for locals with legal challenges. Focus on creating rich and diverse content. Each video should provide unique information that addresses specific legal quandaries, firm services, attorney profiles and recent news events in the context of the law.

Always Include a Call to Action at the end of Each Video

End each video with a call to action. This serves as a reminder to viewers that your firm’s sole function is to help solve their problems. When crafting your call to action, consider how you would like viewers to respond. Envision an individual with little knowledge of the law searching YouTube or a search engine for legal assistance in your city. Think about the concern and vulnerability that such a person feels. Explain exactly how your firm can help them and provide short examples of how you have helped people in similar situations in the past. Encourage viewers to subscribe to your YouTube channel, share your videos with others, leave feedback and visit your firm’s website. Finally, provide your contact information at the end of each video so that prospective clients can schedule an appointment to meet with one of your firm’s attorneys.

Video marketing has become a largely prominent tool in today’s age, so it’s time to strike while the iron is hot! Claim your professional YouTube page and begin expanding your online presence through all avenues. Check out more of my video examples on YouTube for a better understanding of how to brand and expand through visual content. Thanks again for reading!

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blog image 2(3)To subscribe to the podcast, please use the links below:

If you have a chance, I would really appreciate your feedback on iTunes by clicking here. It will help the show and its ranking on iTunes greatly! Meanwhile, enjoy the show!

“If we were confined to just working the way we had always been, on individual cases and trying to keep information to ourselves, people weren’t going to be able to appreciate the value that we as lawyers can bring.” – Tony Lai

Tony Lai is the co-founder of LawGives. Founded by an international team of lawyers, engineers and designers, the company combines experience at major international law firms with Silicon Valley technology. Previously, Tony was a lawyer at Herbert Smith LLP, practicing law in their London and Hong Kong offices, advising companies, public sector bodies and charities working in the technology, communications and media industries across Europe, Asia and Africa. LawGives is changing this week into legal.io and is focused on helpng lawyers to boost their businesses through community, sharing and building better relationships. In today’s show, Jacob talks to Tony about his new project and has a very special offer for Enchanting Lawyer Listeners.


index“Going forward, the future of real, successful legal practices will be those lawyers who know how to build and maintain relationships.” – Tony Lai [click to continue…]