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Practice Better. Be Enchanting.

Learn How to be Enchanting to:

  • Get the best clients
  • Build a profitable practice
  • Achieve perfect work-life balance
  • Create a vibrant community of raving fans who happily
    spread the word about you and your services!

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To subscribe to the podcast, please use the links below:

If you have a chance, I would really appreciate your feedback on iTunes by clicking here. It will help the show and its ranking on iTunes greatly! Meanwhile, enjoy the show!

“Very few people know how to say things which are uplifting” – Helice ‘Sparky’ Bridges

Helice ‘Sparky’ Bridges, or the First Lady of Acknowledgement as she’s otherwise known as, has changed the lives of hundreds, if not thousands of people. She helps people by showing them that they are appreciated and building their self-esteem. Helice has a number of projects which she runs in her quest to show people how they are appreciated. In today’s show, Helice talks to Jacob about appreciation, her blue ribbon project, “Who I am makes a difference” and her latest project, “Ignite what’s right”.




I don’t care if you’re a multi-billionaire or a mom or a janitor…the moment that a person is honored and acknowledged, they change and they feel as though their lives matter”- Helice ‘Sparky’ Bridges

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There are a lot of people on the Internet nowadays. There are the hunters: people searching for critical legal advice, or maybe the next hit cat video. And there are the creators: people pioneering content creation by making what people are looking for. Savvy creators are the ones who capture the eyes of those who are feverishly searching the web for great content.

Every day, people are inundated with attorneys online and on television trying to grab their attention. It can be difficult to break out above the rest, but with my advice, you can do it. I’ve fused my years of legal experience, building a practice from the ground up with my evolving marketing expertise to generate new, creative, timely and innovative content for my audience on a regular basis.


Content is key to your online success. No, it is probably not the first time you have heard this but I can tell you from personal expertise, t does work. The process is the first step in creating an online brand for your practice. Here are some tips for getting started with your content marketing strategy.

Make a Game Plan
To get where you’re going, you need to know where you’re going first, right?
Before diving into content creation, ask yourself the following questions:

  • What is your core message?
  • What are your other messages you’d like to convey?
  • Who is your audience?
  • What online skills do you have?
  • What skills don’t you have?
  • What is your goal?

Every decision you make needs to work towards your goal. “Throwing stuff against the wall and seeing what sticks” is not a good intentional game plan. Authority and certainty will shine through your work and certainly impress potential clients.

Diversify Your Content
Attorneys representing their law practices need to constantly keep their marketing content from getting stale. Not only does this increase your odds of reaching a wider audience, but it also shows off your creativity and quick-mindedness to prospective clients. Don’t just limit yourself to web pages and blog posts on your website. Spice your image up with innovative technology and messaging mediums. As you’ll see on Enchanting Lawyer and within my practice, I use both videos and podcasts to engage with and enchant my readers. Multimedia rules the age we live in; use this as an opportunity to show off your savvy. Videos are the best at establishing a personal connection with your viewers. Anyone watching gets to know you and build a rapport with your work; they make you appear more human and less like an impersonal name trying to net their money. Videos can also be more concise for communication. Through body language, audio cues, and facial expressions, you cut through the confusion and set your clients at ease. Audio work achieves similar goals, but is less intrusive and allows listeners to multitask while listening.

engaging content



Combine Engagement and Visibility
Any marketing advice blog worth its salt will discuss the value of Search Engine Optimization (SEO). What’s the purpose of a website if future clients can’t even find it? SEO is a valuable, integral part of marketing. Through keywords, key phrases, and proper organization, any attorney can make his or her law firm more visible to the public. Beyond SEO, however, there are ways to increase visibility in a more engaging way, and that’s through social media. Facebook and Twitter are undeniably the titans of legal marketing outreach. Their audiences, however, are splitting and diversifying, and so should you.engaging content 2 On Enchanting Lawyer’s right side of my website, you’ll see links to not only Facebook and Twitter, but to Youtube, Pinterest, LinkedIn, and Instagram too. Each reaches a different audience and allows me to positive engage with my readers. Like with video, social media is personal. When posting a blog post, audio clip, video, or another piece of content, make sure it’s easily shareable. The handy widgets ( look for next week’s post on WordPress widgets I love to use!) I have on my site are ideal for that. Not only does this facilitate further interaction between you and your clients, but it also helps to expose you to new clients from word-of-mouth.

To dominate as an attorney online, having a plan in place will ensure your brand presence. Take the time to plan. Your content strategy success will come down to making a plan, diversifying your channels you expose your practice to and being consistent. Share your expertise, share your story, share how you help your clients. The value you provide them comes from what you already know. Do not be afraid to be real. Over time it will pay it forward, you will capture leads and you will gain new clients for your firm.

Are you already writing content? Share with me what has worked for you. Have a question about what I have done? Please ask below. Thanks for reading!


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To subscribe to the podcast, please use the links below:

If you have a chance, I would really appreciate your feedback on iTunes by clicking here. It will help the show and its ranking on iTunes greatly! Meanwhile, enjoy the show!

“The [Google+] community allowed me to do the thing that I’m passionate about” – Martin Shervington

Martin Shervington, Law and Business Studies, LLB (Joint Hons), PG Dip Organisational Psychology, Master Practitioner NLP, has spent 15 years in this field working as an Executive Coach, Business Consultant and Marketing Psychologist. He is now based in UK and the US, and helps people and businesses to use the internet as a powerful marketing tool. In today’s show, Martin talks to Jacob about the power of Google+ for businesses and how to use to to propel your business to success.



“From 100 people engaging, I’ve had about 300,000 unique visitors” – Martin Shervington

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Does Your Website Have What it Takes?

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Has the internet marketing buzz turned into a roar? If you’re constantly chasing the “next big thing” online, it can seem impossible to keep up. You may feel like you could hire ten people and there would still be more work to do. But there’s good news: You don’t have to be at the razor’s edge of technology to have a great site and to get great results. Here’s a short list of simple tasks that will deliver big results… without taking up all of your time.
Yes, you can still have a life.

1) Go mobile. Test your site on mobile platforms and stay abreast of mobile technology. Mobile usage is now about half of Internet usage. If your business is local, that number could be even higher. Making your site usable on mobile devices is critical and will yield a huge payoff in terms of increased business. As of April 21 Google will penalize your website.

Look into using a “responsive” design on your site, which means it can be read on anything from a cell phone to a desktop. If your site uses WordPress, then there are several plugins like WPTouch that can create a mobile version of your site in a snap. If you’re not WordPress-based, then consider making mobile versions of the two to three most important pages on your site. Add more pages as you can. As of April 21 Google will penalize your website in a search if it is not mobile responsive. Use this link to see if you may need to upgrade your site and if it passes Google’s test.


2) Get social. Then get more social. Whether you like it or not, you’ve got to have at least a toehold in social media. Aim for Facebook, Twitter and Google+ for starters. Add LinkedIn if your business is B2B. Add Pinterest if you have infographics or beautiful photos. Social media doesn’t need to be a marketing sinkhole: You can update your social media properties in less than an hour a week or less. Your posts don’t need to be much more than a couple of sentences.

Social Media Connections

3) Get local. Got a listing on Yelp yet? If not, that’s the first thing to do. Then work your way through all the local business directories one at a time. Twenty minutes a week is enough to see a difference.

4) Just give ‘em the FAQs. Update your FAQ (Frequently-Asked-Questions) page. This can save your staff a lot of time. Find out what the ten most common questions are when people call. Answer those questions in your FAQs. Give detailed answers. If there are forms involved or pricing tables, add a link to them in the answer. Voila: You’ve just saved your staff several hours a week of answering the same questions over and over and over again.

5) Blog. Blog harder. Whether you use it to educate your clients and customers or to tell your story– or just to get more free traffic– a blog has endless benefits. Post at least once a week, and twice if you can. Put some personality into your posts and watch your followers rise.


6) Get some love. You can never have enough testimonials. Always ask for a testimonial when you’ve gone the extra mile for someone. Try to get video testimonials, even if they are shot with a cell phone in a noisy store. Audio testimonials are the next best thing, but written testimonials are still good. Let your clients or customers know you’ll be posting their testimonials, and them put them up on your site. When you’ve got more than five, create a page just for your testimonials.


That’s enough to keep your site current and– most importantly– useful for your visitors. Let your competition chase the next big thing while you focus on giving your visitors what they want. Ultimately, the entire Internet is just about helping people do things. If you focus on that, the technology changes won’t get out of hand.

Do you receive most of your inquiries through your blog posts, desktop site or mobile site? One person’s weakness in online marketing could be another person’s strength, so let’s begin a discussion in the box below to enhance each others online presence!

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To subscribe to the podcast, please use the links below:

If you have a chance, I would really appreciate your feedback on iTunes by clicking here. It will help the show and its ranking on iTunes greatly! Meanwhile, enjoy the show!

“When you give a little bit of the craziness and the flexibility [of theatre] to the business world, and you bring the business [manners and suit & tie] then something new can come out” – Idit Neuderfer

Idit Neuderfer is an Israeli actress and coach. She successfully combines the two worlds of theatre and business to help people to be memorable and create great presentations. Having realised that she wasn’t happy living only in the world of theatre, she started studying marketing and the effect of body language and now shakes up all that she knows to create the perfect cocktail. In today’s show, Jacob talks to Idit about her cocktail theory, how to be memorable and making an effective presentation.



“When people were children, they had the best time of their lives. When we touch those feelings again, then they [the people] remember’” – Idit Neuderfer

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