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Learn How to be Enchanting to:

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  • Build a profitable practice
  • Achieve perfect work-life balance
  • Create a vibrant community of raving fans who happily
    spread the word about you and your services!

E076: Real Lawyers Have Blogs with Kevin O’Keefe

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blog image 2(8)To subscribe to the podcast, please use the links below:

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“Giving information away basically empowers people, it builds trust, and people are gravitated towards those people who care enough to give it away” – Kevin O’Keefe

Kevin O’Keefe is the CEO and founder of LexBlog, which empowers lawyers to increase their visibility and accelerate business relationships online. With LexBlog’s help, legal professionals use their subject matter expertise to drive powerful business development through blogging and social media. Prior to starting LexBlog was an attorney for 17 years and used the internet to grow his practice, and in today’s show, Jacob talks to Kevin about the power of blogging and why sharing information is the future for lawyers.


indexwww.lexblog.com

“Law students can build relationships and a reputation whilst still in law school, unlike ever before” – Kevin O’Keefe

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SocialMedia_Pinterst_snapshotWhat is Pinterest?

Unlike Facebook, where anything and everything gets shared willy-nilly, Pinterest focuses on sharing pictures and imagery exclusively. Images can be linked to web content, but the site focuses on a visual only sharing strategy for esthetic purposes. When using Pinterest, users “pin” visuals to their “board,” which essentially means they attach an image to their profile page for others to see. Boards can be organized by category or theme, and users can browse what others are “pinning” to get inspiration and learn new things.

So how can law firms use Pinterest effectively to market and expand? When used correctly, Pinterest can serve as a huge exposure booster for your brand and practice. Additionally, the site can lead to real clients, as the image-based nature of Pinterest lends itself well to marketing food, merchandise, products and services. Unfortunately, many small businesses hit some easily avoidable pitfalls along the way, and never realize this potential. Here are the ten biggest mistakes small business owners as a whole make on Pinterest.

1. Poor Organization

Pinterest’s “boards” only function well when they are organized well. If you don’t organize, you can bet people won’t take the time to browse what your business hopes to offer. Pinning everything to one board is as heinous as pinning everything to separate boards; skip the organizing, and users will skip your content.

Pinterest2. Lack of Integration

Your Pinterest page should clearly mention your firm’s name and info, and your company website should link to your Pinterest page as well. And don’t forget about linking to other social networks, as well. Otherwise, you miss out on exposure.

3. Only Sharing Your Firm’s Content

Pinterest operates as something of a symbiotic community, and that all falls apart when people don’t “pin” content provided by others. If you only share and pin proprietary content, your law firm will be seen as selfish and ignored by the community.

4. Only Re-pinning

On the flip side, if you are only sharing posts from others, you aren’t doing all you can to promote your own practice. You can and should share proprietary content, and not rely only on re-pins.

5. Not Describing Pins

Also to titles, you can give each thing you pin a short description to catch the interest of others. Your descriptions should function as product introductions, but should also intrigue viewers. Otherwise, your pins won’t be seen as informative or useful.

6. Ignoring your Niche

Just like marketing offline, the more you can play up your firm’s specific strengths on Pinterest, the more you will get out of the site. Too many law offices only share general info or re-pin anything they think is interesting. But to gain a devoted audience that will lead to profits, you are best off keeping your niche in mind. Otherwise, your network won’t prove very useful.

7. Forgetting Keywords

If your law firm has a website or web presence, then you know how important keywords are to getting discovered by new potential customers. And the same is true of Pinterest as it is of your own site: keywords rule the search game, and your pins should all have keyword friendly descriptions.

8. Forgetting Photography Basics

PinterestIf you are taking original photos of your practice to promote yourself on Pinterest, you better take good pictures. Too many business owners snap quick shots or don’t think about lighting and other photo principles, and use shoddy imagery to try to display their products or services. But since Pinterest is a visual community, bad visuals means you won’t gain much traction with your posts.

9. Not Interacting with Others

Again, Pinterest is highly symbiotic, and you will get the most attention and views for your postings when you give attention and see the postings of others. Leaving others comments and interacting with the community means that more people will come to your page, and your law firm will be regarded as a contributor rather than a profiteer. Unless you want to be seen as “only in it for the money” get interactive!

10. Neglecting Networking

Just like any other social networking site, Pinterest only works if you are connected to other people. But for many lawyers, the appearance and mechanics of Pinterest make networking seem less important than it does on Twitter or Facebook. By not building networks proactively, you sentence your pins to obscurity and don’t gain many of the great exposure and learning opportunities that Pinterest can provide.

By keeping an organized Pinterest account that is monitored consistently with proper imagery, pinning and descriptions, your reach as a law firm and brand is limitless. Stay connected with other attorneys and provide fresh eye-popping visuals that will entice others to emulate your social media successes. It’s time to set the bar against the competition. If you feel like your practice isn’t reaping the benefits of Pinterest, check out my profile as a reference. You may just need a few tweaks in order to effectively market your brand and law firm to its fullest potential. Thanks for reading, and have an enchanting day!

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To subscribe to the podcast, please use the links below:

If you have a chance, I would really appreciate your feedback on iTunes by clicking here. It will help the show and its ranking on iTunes greatly! Meanwhile, enjoy the show!

“One thing about social media is that you put out a problem to a network that trusts you, the network will help you find a solution that you wouldn’t even have thought of” – Liz Azyan

Liz Azyan moved to the UK to study her PHD in social media in Government. When she came up against obstacles in getting the right people to talk to her, someone suggested using Twitter. Over time she decided to start blogging and got almost instant results and response from the people that she needed to speak to. This was when she began to see for her own eyes, the power of social media..Now, Liz has her own business as a social media expert and helps other businesses use social media to market and boost their success.In today’s show, Liz chats to Jacob about social media and why it works for busnesses, and why you should get your employees involved.


Liz-Azyan1http://digital-matchbox.com

“I was experiencing the power of social media and it was a really remarkable place to be in” – Liz Azyan

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linkedin_publisher

LinkedIn offers a highly effective way to increase your visibility in the professional world, whether you’re interested in networking with other attorneys or drawing in potential clients. In addition to displaying an up-to-date professional profile and allowing you to reach out to others, you can post informative content via LinkedIn Publisher. Before getting started, take some time to understand how this tool can help your law practice gain visibility and learn how to make the best use of it.

What Is It?

LinkedIn Publisher is a publishing platform that allows you to post content that’s relevant to your field. Previously, this platform was only available to the site’s Influencers or thought leaders, but the company has since opened it up to all users. The platform lets you create and format content, link to SlideShares, include videos and more.

Linkedinpublisher

Why Use It?

LinkedIn Publisher gives you a convenient way to boost your visibility as a lawyer, so you can receive endorsements, make new networking connections and attract potential clients. It provides you with a chance to offer insight and advice to those who work in the legal field or to those who might need your services.

Your profile and interactions with others on LinkedIn also increase your visibility, but there are limits to how much you can show your expertise through these. With LinkedIn Publisher, you’re able to reach a wider audience and offer more in-depth information on your area of legal expertise. Your content gives you a way to better showcase your knowledge.

This publishing platform has the added benefit of boosting your search visibility outside of LinkedIn. Depending on the keywords you use in your content, other attorneys or potential clients are more likely to find you through online searches.

How to Use It

When you’re ready to get started with LinkedIn Publisher, look for the pencil icon inside the “post status update” box on your profile page. Click on the pencil icon, and you’ll be taken to the publishing dashboard, where you can compose and format your blog post. The formatting tools should be simple to use if you’re already familiar with online blogging platforms. You’ll also see several options to make your content even more informative and engaging, such as embedding YouTube videos. When you’re done editing your content, you’ll be able to preview it and post it.

LinkedIn Publisher

Tips for Using LinkedIn Publisher

LinkedIn Publisher can be a successful tool to get yourself noticed as an attorney if you follow certain rules for creating great content. These include:

  • Coming up with a title that immediately grabs readers’ attention
  • Including high-quality images
  • Embedding informative videos
  • Using keywords that increase your chances of showing up in search results
  • Posting high-quality content that offers a lot of value to your readers

Your blog posts on LinkedIn Publisher can be fresh content created for this platform, or you can use blog posts from your website. To avoid the risk of being penalized by Google for duplicate content on more than one website, you might want to tweak republished content when you post it on LinkedIn.

In order to ensure that readers stay engaged, you should also limit your LinkedIn posts to certain word counts. While you want to provide in-depth information, you don’t want to risk having readers navigate away from your content if it’s too long. You also want to avoid having content that’s too brief to offer any real value. Aim for blog posts that are between 300 and 600 words ideally.

 A couple of other tips to keep in mind include:

  • Share your content. Include links to it on other social media sites, such as Twitter and Facebook. You can also reach out to those in your network to ask them to share your posts. LinkedIn also offers other ways to share your content, such as InMails and Updates.
  • Don’t post too often or too little. Publishing content once a week is ideal. Publishing too many posts or too few could end up costing you readers.

LinkedIn Publisher provides you with an easy and effective way to get your law practice noticed, so what are you waiting for? Log in to your LinkedIn profile, and get started on publishing today.

Be sure to connect with me on LinkedIn! I would love to connect and learn more about your business on LinkedIn, connect here. Thanks for reading and until next time Be Enchanting!

 

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To subscribe to the podcast, please use the links below:

If you have a chance, I would really appreciate your feedback on iTunes by clicking here. It will help the show and its ranking on iTunes greatly! Meanwhile, enjoy the show!

“A live streaming video is a video online that is happening right here, right now” – Antonio Calero

Antonio Calero was born and raised in Spain, where in 1999 he created his first two companies providing digital services for businesses and privates. When he moved to Italy a few years later, he started to work for a global company, where he had the opportunity to travel a lot throughout Europe and get in contact with different cultures. That’s how he got introduced to behavioral marketing. Now Antonio helps businesses use live streaming videos in their marketing, and today he chats to Jacob about how live streaming can be used to engage with potential customers to boost their business success.


Antonio-Calero-Abouthttp://www.antoniocalero.com/

“Live streaming should be creating a story and engaging with your audience” – Antonio Calero

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