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You have flourishing social media accounts and an active website, and you think you are golden. You have unlimited access to a huge number of followers and the world is your oyster. But what would happen if you woke up tomorrow and all of your social media accounts were closed? How would be keep in contact with your current and potential clients? Without a list of email contacts, you will be like a fish out of water, with no way to swim. Your email list is the key to your company’s growth. When you have direct contact with people, it can provide you with a stable source of revenue that is not dependent on any other platform. Clearly, you need to get busy with your email list building so that you can reap all the rewards that email marketing has to offer.
CREATE A DEDICATED LANDING PAGE ON YOUR WEBSITE JUST FOR PEOPLE TO OPT INTO YOUR EMAIL LIST
On this page, let your readers know what your email subscribers can expect to receive, and why it is valuable to them. Offer exclusive content that will not be posted to your website as an extra incentive.
PUT EMAIL LIST SIGNUP FORMS THROUGHOUT YOUR SITE
In addition to the dedicated page, you should also have brief opt-in banners at the top of your sidebar, at the end of blog posts, and on your About page. This way, when people are really loving your content, they will easily be able to signup for more.
GIVE AWAY AN EBOOK
Or a whitepaper, or something valuable to your target market. They can get this amazing free content in exchange for providing their email address.
HOST A CONTEST
Whether it’s through your website or your social media accounts, if you entice your followers with a prize, they will be very willing to provide you with their contact information.
OFFER TO GUEST BLOG
A great way to gather new email contacts is by writing valuable content for blogs that have the same target audience that you do. At the end of your guest blog post, provide a link to opt in for more exclusive content.
ASK YOUR CURRENT SUBSCRIBERS TO SHARE
The chances are that the people that are currently reading your email marketing materials know someone who can also benefit from them. At the end of every email, encourage your readers to share with friends and family, and provide an easy link to join your email list for these new readers.
HOST A WEBINAR
Since you are an expert in your industry, host a free webinar to share some of your insider secrets. Of course, in order to have access to the webinar, people will have to enter their email address.
PROVIDE LINKS ON ALL SOCIAL MEDIA PROFILES
Make sure there is an easy place for your loyal social media fans to be added to your email list.
USE QR CODES ON PRINT MATERIALS
On any direct mail or paper marketing products include a QR code that makes it very easy for anyone who is interested to quickly join your email list.
ATTEND OFFLINE EVENTS
Even though the online world is very valuable for list building, you don’t want to discount offline opportunities. Attend a trade show and collect email contacts in exchange for entry into a giveaway. Host a conference or meeting and have people provide their email addresses when registering.
How do you collect email addresses? Share below your success or your struggles in capturing email addresses! I would love to help.