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Practice Better. Be Enchanting.

Learn How to be Enchanting to:

  • Get the best clients
  • Build a profitable practice
  • Achieve perfect work-life balance
  • Create a vibrant community of raving fans who happily
    spread the word about you and your services!


blog image 2To subscribe to the podcast, please use the links below:

If you have a chance, I would really appreciate your feedback on iTunes by clicking here. It will help the show and its ranking on iTunes greatly! Meanwhile, enjoy the show!

“The reality is, one of the major reasons that we have seen a fivefold in pro se litigants is simply due to financial considerations ”– Dave Aarons

With the impact of the financial crisis hitting the pockets of many, increasingly, people are taking their legal needs into their own hands. However, with this comes a number of duties that need to be carried out by an attorney and this is where ‘Unbundled Attorney’ can help. Dave Aarons set up his business to help attorneys to ’unbundle’ their services and help people with individual tasks. In today’s show, Jacob and Dave chat about how his business, Unbundled Attorney can help both clients and attorneys, the value of understanding people’s financial situation and the use of technology to quicken processes.


“The attorneys that are effective are really diligent about knowing where the client is at financially.”– Dave Aarons [click to continue…]

Thank you

Thank you. It’s a simple statement with a lot of meaning. This holiday season, make it the one statement you repeat to your clients to show you appreciate them. It’s easier to make the holidays brighter than you think.

As an attorney, your business is only as successful as the number of clients you maintain. Yet, many business organizations, including small and large offices, fail to do the simplest thing to keep clients happy. They fail to show thanks. It’s the holiday season, and you may be planning on sending out dozens of thank you notes as your end-of-the-year well wishes to clients. Is this enough? Is it worth the investment to extend that extra few minutes for a personalized “thank you” to each one?

What Is the Value of Thank You Today?

Much of today’s correspondence is done digitally. Clients are rushed. Some attorneys just assume their office staff is saying thank you enough. According to Forbes, though, there are numerous benefits to showing appreciation. A study published in Emotion, as noted by Forbes, showed that saying “thank you” to a new acquaintance makes them more likely to seek out a longer term relationship. It can also help improve psychological and physical health, encourage better self-esteem and reduce aggression. How does this translate into the attorney’s office, though?

Showing Appreciation as an Attorney: Fast, Simple Ways to Say Thank You

With the holiday season approaching, now is the easiest and most appropriate time to reach out and show your appreciation. I recommend a few key ways to do so, such as these:

#1: Hand-write thank you notes

More important than delivering handwritten notes is to ensure you, the attorney writes them. In a large firm where hundreds of clients are present, this may be hard to do. However, most smaller offices will benefit significantly from this one, simple gesture. The extra effort will be appreciated.

#2: Give something back to them

Another way to show you appreciate their business is to do something extra for them. For example, offer a free consultation to regroup and discuss their business with you during the slower winter season. A 20-minute consultation can help bring them in to discuss their needs and make them feel important. It may also help increase your company’s bottom line with future work. #3:

Thank them for referrals

A sincere note of thanks whenever a client refers your services to another can be quite powerful. You are building your brand when you provide your clients with the ability to easily refer other clients to you. When they do, send a note or call them and thank them for the referral. This not only shows you care, but it can also help encourage the client to continue to refer your services.

Use your clients’ names when you speak to them. Talk about all of the hard work they’ve put into the case or other legal matters. Look them in the eye and use a firm handshake to show you appreciate the time they took to talk to you. Now that the holidays are here, put aside a few hours of your business schedule to say thank you. I recommend making every interaction with your clients one where you show appreciation, but during the holiday season, it’s even more valued and valuable.

Of course, I’d like to express MY personal thanks to all of my readers, supporters, and clients both past and present. My deepest wishes to all of you and your families for a wonderfully Enchanting Thanksgiving Holiday! Thank you!


blog image 2(4)To subscribe to the podcast, please use the links below:

If you have a chance, I would really appreciate your feedback on iTunes by clicking here. It will help the show and its ranking on iTunes greatly! Meanwhile, enjoy the show!

“The fact that some businesses don’t even claim their Google my Business page, is just, I can’t even fathom that.”– Ryan Steinolfson

Getting yourself found online is a vital part of a business’s online strategy, and search engines play a major part in this. Google is by far the most popular search engine and through ‘Google my Business’ and local search, they are able to  help to validate businesses and improve their service. Ryan Steinolfson is an expert in all things search engine, and on today’s show he chats to Jacob about why businesses can’t ignore ‘Google my Business’, the value of local search and why reviews are essential in online marketing.


“Google wants results to be very very precise for you, because they make their money based on the relevance of the information that is generated in a search result.”– Ryan Steinolfson [click to continue…]

EL095: The Stories that have shaped my life, with Julian Hosp


blog image 1To subscribe to the podcast, please use the links below:

If you have a chance, I would really appreciate your feedback on iTunes by clicking here. It will help the show and its ranking on iTunes greatly! Meanwhile, enjoy the show!

“My mom always told me that for very great things to come to you, you have to give and give and give and give and give.”– Julian Hosp

Everything that has happened in Julian Hosp’s life has helped him to get to where he is today. Whether it was planting a peach tree at six years old, following his dreams and moving to the USA as a teenager, moving to Asia and overcoming the language barrier, or the long lasting effect that his strict basketball coach had on him. Julian has learned that there is always a way – proving this by his fulfilment of his dream to be financially free within 10 years – in only 5 years. In today’s show, Jacob chats to Julian about the events that have changed his life, gaining and using knowledge, and his book – ‘25 Stories I would tell my younger self’.


“Knowing but not doing is the same as not knowing.”– Julian Hosp [click to continue…]

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You’ve hopefully jumped on the Facebook bandwagon by now, but have you implemented an Instagram marketing plan? It’s through this widely-used social media platform that you can greatly expand the awareness of your law practice.

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Here’s a quick look at the top 10 ways you need to be using Instagram.

1) Show Your Followers Who You Support
Instagram is the perfect place to make postings about events you attend involving other businesses. When your followers understand who you are as a business, as well as the businesses that you prefer to partner with, this gives them an inside view of your character, morals and values. Ultimately, this leads to increased customer trust and loyalty.

2) Keep Your Postings Steady
Steady and consistent postings, preferably at least once a day, are great for building your brand. Once every other day is ideal, as well, but posting too many times can be too distracting to your customers and turn them away.

3) Let Clients Share Their Experience
To build a great brand, you must show that customers love using your service. By letting clients post their experiences with about on your Instagram page, you can easily enhance your brand.

4) Make it Known That You’re ALL About Business
Clients want to know that you are professional about your practice. To show them, post pictures of the different events you attend, including training that you attend and seminars you give.

5) Always Include Your Logo
No matter the picture being posted, make sure your logo or law firm name is present in it. Don’t let them forget who you are!

6) Make it Known That You’re Human Too
If clients think your pratice is being operated by robots, they are likely to steer clear. When you make postings on Instagram that show how you interact on a personal level with others on a daily basis, this reminds them you’re human. Keeping this in mind, photos of your employees with their friends and family isn’t a bad idea.

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7) Learn to Use Hashtags
Hashtags are a way of attracting people to your postings who aren’t following you. The more you branch out, the more your brand will grow.

8) You Need to Stay Relevant
You should include pictures with captions that show your understanding of your brand and your clients. This will also help in targeting your audience for higher engagement and conversion.

9) Share, Share, Share!
The more you share your Instagram postings on other social media accounts, the more traffic you’ll enjoy.

10) Don’t Forget About Videos
In addition to pictures, you can also post videos to Instagram. Videos about your services, customer testimonials, and even basic marketing videos are great on Instagram.

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Instagram is simply one of the many social media platforms that your practice should be implementing into your marketing efforts. The more social media channels your practice becomes proactive on, the more traffic your business and brand will inevitably receive. Creating an online strategy is the first step towards taking full advantage of the endless possibilities that Instagram and all other social media websites can provide for your law firm.

Do you already have your practice on Instagram or are you just getting started? Follow me @sandiegoimmigrationattorney. Let’s connect! Share in the comments below how you are using Instagram for your firm. Until next time, Stay Enchanting!