New social media apps crop up all the time, but few ever become popular enough to stick around for a significant period of time. Snapchat is one such app. Created in 2011 by three students at Stanford University, it has since risen in popularity to become one of the most widely-used social media apps, especially among the millennial audience.
The app works by sending images and videos between users that are meant to last only a few seconds, thus creating a “snapshot” of what is going on at any given time. Furthermore, users can upload a snap to their “snap story,” where any of their friends can view it for 24 hours. Cool features such as filters and geotags add to the fun of Snapchat, but it also has business applications as an important marketing tool that can be used to grow your audience and expand your brand as an attorney.
1. Take Your Followers “Behind the Scenes”:
One of the great uses of Snapchat is that it is less formal than other social media apps like Facebook or Instagram. As a result, you can show more of the informal, personable side of your firm rather than the professional side that you portray in just about every other aspect of your digital marketing. Use Snapchat to show your employees having fun together on a lunch break, or create a snap when someone interesting comes into the office. Have fun with it, and show your followers that your firm is made of real people!
2. Create a Geofilter:
Geofilters are filters that can be applied to any image or video taken in a geographic area when the person is in that area. These provide a unique way to show where you are at any given time. Consider making a geo filter for your area so that when clients visit, they can include your firm’s filter on their snaps. You can do the same with the snaps that you post on your story.
3. Take Advantage of Your Story:
Since images and videos on your story last 24 hours, it’s a great opportunity to do a “day in the life” and give followers an inside look into what operations at your firm are like. You can follow around one of your employees for the day, or have different people use your account to show how they contribute to your practice.
4. Appeal to Millenials:
Legal advice is almost inevitable for the majority of our population at one point or another; this includes the millennial generation which consists of 19 to 35-year-olds. This is the age group that has grown up in tandem with the current digital era and is usually the most savvy when it comes to updated technology and applications. This is reason enough to throw your hat into the ring of Snapchat and gain exposure to a younger generation that may not otherwise know about your firm or its services without reading the newspaper or other non-digital means of advertising.
Simply put, individuals inquiring about legal assistance want more than just a suit and tie to guide them through what could potentially be a strenuous courtroom proceeding. They want to know the personalities behind the firm and see firsthand that they are REAL people who are friendly and trustworthy to handle their legal affairs. Snapchat is the unique way to reach this goal and show the world the compassionate and light-hearted side of your law firm.
If you’ve already implemented Snapchat into your digital marketing strategy, kudos! We would love to hear your experiences of it thus far, so be sure to leave your comments in the box below. And for those attorneys ready to dip their toe into the Snapchat water for the first time, remember to keep it fun and enchanting!
You can find additional articles that can help improve multiple areas of your social media marketing by clicking here!