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Practice Better. Be Enchanting.

Learn How to be Enchanting to:

  • Get the best clients
  • Build a profitable practice
  • Achieve perfect work-life balance
  • Create a vibrant community of raving fans who happily
    spread the word about you and your services!

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“I wanted to do something to honor my mom and to honor God, and to let people in the world know that if you have a disability, that’s not the end of their life.” – Emmanuel Ofosu Yeboah

Emmanuel Ofosu Yeboah is an athlete and activist from Koforidua, Ghana. Yeboah was born in with a severely deformed right leg. In 2001, he rode the 400 miles across Ghana to bring attention to the plight of the disabled in that country. In the process, he applied for a grant of a bicycle from the Challenged Athletes Foundation (CAF).

After completing the cross-country trek in Ghana, the CAF invited him to participate in the 2002 Triathlon Challenge in San Diego, CA. During the course of Yeboah’s visit, doctors from Loma Linda University Medical Center informed him that he was an excellent candidate for a prosthetic leg. Following a successful surgery, Yeboah entered the CAF triathlon, reducing his time by 3 hours. Yeboah was subsequently awarded the CAF Most Inspirational Athlete of the Year Award and Nike’s Casey Martin award.

Yeboah received approximately $50,000 from those awards. Upon returning to Ghana, he used the money to open the Emmanuel Education Fund for promising students with disabilities. In 2005, Yeboah’s story was captured in Emmanuel’s Gift, narrated by Oprah Winfrey.

Emmanuel was the first person with a disability invited into the palace of the Akyem Abuakwa Kingdom and met by King Osagyefo Amoatia Ofori Panyin II. The continue to work together. To date, Ghana has the most progressive legislation for inclusion, but lacks resources to innovate and develop the facilities and programs.

He is currently working on building schools for children in Ghana, with or without disabilities. Usually, disabled kids in Ghana have to pay for their education, even at public schools. In today’s show, Jacob talks to the inspiring Emmanuel about the value of people and why it’s possible for everyone to help someone.


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http://www.emmanuelsdream.org/

“This world is about people. It’s people helping people to make people great.” – Emmanuel Ofosu Yeboah

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The Facebook Patent

With the increasing importance of social media for marketing purposes, Facebook has given attorneys a great way to get noticed. The social media giant was recently granted a patent for “identifying experts and influencers,” which it will then use to determine whose insight and expert advice ends up in Facebook news feeds. Those who are deemed worthy will have a much better chance of being noticed by prospective clients, while those who aren’t ranked among the experts and influencers will have to try even harder to make their presence known on the site. Let’s take a closer look at how this new patent works and what it means for those of us in the legal field that use social media for marketing.

As seen on www.adweek.com

As seen on www.adweek.com

 

How It Works
Facebook’s patent involves going through several steps to decide whether users should be considered experts or influencers. In a nutshell, Facebook looks at posts or content that has a high number of shares on the site and awards the “influencer” label to those who are responsible for sharing it the most. The person or business that originally wrote the post or content is awarded the “expert” label. Keep in mind that the number of followers or “likes” a person or business has isn’t factored into this process. That levels the playing field for those who don’t have a high number of followers but do post or share high quality, informative content that Facebook users connect with.

How It Benefits Experts and Influencers
After this new process identifies experts and influencers, they’ll start appearing in news feeds on the site. For those who are actively trying to boost their social media presence, this gives them a chance to be noticed by a large number of Facebook users. Being labeled an “expert” can improve their reputation, help them gain a larger number of followers and bring in additional potential clients. Being labeled an “influencer” indicates to other users that they can rely on this person or business to share relevant, informative content on certain topics.

Benefits for Attorneys
The potential benefits offered by this new Facebook patent extend to attorneys. Getting the “expert” or “influencer” label means that your professional Facebook page will show up in more news feeds, automatically expanding your brand’s reach. Users who might need legal services don’t have to go searching for an attorney because your name will be right there in front of them. When they click on your page or the content you’ve written or shared, they’ll get a sense of what you’re offering. When you have the “expert” or “influencer” label, they’ll already know that they’re dealing with a highly experienced attorney who can provide them with excellent legal advice.

Next Steps
How can attorneys use this new Facebook patent to our advantage? As always, posting high-quality content about relevant legal matters is the key to getting noticed. People searching for information on legal topics will come across your content and might be compelled to share it with others on Facebook. Remember, the more times a user shares it, the more likely they’ll be labeled an “influencer.” If that happens, you get the benefit of being labeled an “expert.” You can also make use of this new patent by getting the “influencer” label, which you can do by sharing content posted by others.

Is a new law in your area of practice going into effect? Share info on it posted by government pages, the American Bar Association or other legal associations. Is it something that will get prospective clients talking or give them a reason to seek out your services? Share it with your followers, and you could be on your way to being recognized as an influencer, giving you more opportunities to pop up in Facebook news feeds and be noticed by potential clients. Do you follow any influencers? Share with us in the comments below.  In the meantime, stay enchanting!

 

E061: The Future of Law with Brian Tannebaum

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“I don’t care how much technology is out there, that is going to be able to never  take the place of what I just mentioned people call my office, they tell me their secrets, we strategize about their case, we meet with another lawyer and negotiate something and there will always be the need for lawyers to do that,” – Brian Tannebaum

A newspaper reporter once wrote that Brian Tannebaum is “the lawyer that lawyers go to when they find themselves in hot water.” A Past President of the Florida Association of Criminal Defense Lawyers now in his 20th year of practice, Tannebaum’s clients are either lawyer trying to remain lawyers, law students trying to become lawyers or those facing state or federal criminal charges. His professional ethics blog, mylawlicense.com was honored as one of the top 100 legal blogs by the ABA in 2011. He is also a former columnist for Above the Law, and a certified sommelier. His first book. The Practice: Brutal Truths About Lawyers and Lawyering was published by the ABA in October of 2014. In today’s show, Jacob talks to Brian about the future of law, why business cards are pointless, the value of networking and how to stay happy in your job.


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mylawlicense.com

“Any lawyer that tells you that they don’t have slow times, they are lying to you’” – Brian Tannebaum

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Google AdWordsGoogle AdWords is a pay-per-click system that’s designed to aid with both marketing services and products. It works through the Google Search Engine and has the potential to help your practice grow. You’re probably curious as to how search engine optimization (SEO) can be useful towards the success of marketing your law firm.

1. Rank Higher for Nonorganic Phrases

Although the ultimate goal is to rank high for organic keywords, this doesn’t always happen. This leads to your site not showing up on the first page and hurting your marketing campaign. And when your site isn’t ranked high, you’re missing out on traffic. With Google AdWords, you have the ability to use a PPC strategy that  centers around keywords that aren’t organically linked to your business. In other words, you can purchase nonorganic keywords for your ads.

2. Targeted Marketing

Google AdWords can aim  your ads globally, but for a lawyer, it’s best to stay with local regions or cities. This means with this marketing campaign, you’re completely in control of the area you want to target. Some of the geographical targeting options include selecting cities, zip codes or using a set mile radius selection around a major city.  You can even choose to exclude certain areas. For example, if you wish to not market in certain zip codes and have previously chosen a mile radius targeting option, you can select the specific zip codes to have Google Adwords not bid on keywords entered from select zip codes within your selected target radius. This allows your campaign more funding for zip codes in the radius where your services may be a better fit.

3. Most of the Results Are Ads

A great deal of the space on the search results is ads. More than 80 percent of search results consist of AdWords ad placements. It’s not surprising that a majority of Google’s income stems from AdWords, which is why ads take up a great deal of the results. Moreover, a large quantity of the space at the top of the page is ads. This makes it easier for your ads to get seen and by a larger number of people.

3. Easy to Measure

With traditional marketing, it is difficult to accurately gauge how many people saw your ad. You can only estimate and guess. However, with Google AdWords, you have the ability to see accurate and detailed records of how many people saw and clicked on your ads. In addition, you have the ability to see which keywords perform the best, which gives you the ability to search engine optimize your site even further. The report will even list what times of the day your advertisements do the best. Ultimately, this can all be used to enhance the efficiency of your marketing campaign. The date related to your results comes in very quickly, so you can immediately determine where the weaknesses are in your campaign and take the necessary steps to improve your law firms’ marketing. There is also the ability to perform “A / B Testing” for example if you think an iteration of your text ads may work better, but you are not 100% convinced, you can run a split test for the new text ad to display evenly against your previous text ad, then measure if there is an increase in form submissions (commonly called CTR – Click Through Rate) or phone calls to your practice.

4. AdWords Works Instantly

Standard SEO strategies tend to not pay off right away, so you may not see your initial investment working until several months after you launch it. Once you create an account and have your ads approved, they’ll be displayed in the search engine results. Your site will start to receive traffic soon after your ads are launched. I was able to personally reap the benefits of such marketing when I launched my own campaign for approximately 2 weeks in order to improve my overall sales funnel. The campaign consisted of a landing page that drove traffic thanks to Google Adwords, and it offered a download of valuable content, a series of follow-up emails, and a free consultation. The results were more than satisfying, attracting over 200 new client leads for my law firm! See my campaign in action here.

5. Competitors

Do you know how many of other attorneys in your region are using Google AdWords? Do you know if any of them are running a marketing campaign? You can keep up or even outrank your competitors by using AdWords.

6. Flexibility with Spending

If you’re on a tight budget, you’re in luck. This marketing allows you to control your spending since there isn’t a locked-in contract or a minimum amount you have to spend. In addition, you can set daily budgets on how much you want to spend bidding on keywords. Then you can set monthly maximum spend rates. An example would be you could

Your marketing success can be reached organically and without the aid of Google AdWords, but sometimes, it takes money to make money. It is an investment worth looking into if you are eager to improve your brand recognition at a quicker rate. Set your budget, make a plan and get started. Have you launched successful marketing campaigns that attracted a significant amount of business through the use of the pay-per-click system? What has your expereience been with Adwords? Share with us below in the comments, we would love to hear from you!

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I didn’t understand the power of environments… on our subconscious mind and our thoughts, feeling and emotions..” - Jim Bunch

Jim Bunch is known as The Ultimate Life Entrepreneur whose mission is to inspire happiness, health, and wealth worldwide. As Founder of The Ultimate Game of Life Programs, he and his coaches have helped hundreds of thousands of people in 50 countries achieve major life and business results. He has over 19 years of professional speaking experience, and has given more than a thousand presentations on Business and Life transformation. Today he writes, lectures and serves as the Chairman of the Board with The US Green Chamber of Commerce. In today’s show Jim talks to Jacob about the importance of our environment in building success in both our personal and professional lives.


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bit.ly/ultimategameoflifesd

“Everything is an environment, ask yourself, “Is it adding energy or draining energy?”’” – Jim Bunch

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