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Practice Better. Be Enchanting.

Learn How to be Enchanting to:

  • Get the best clients
  • Build a profitable practice
  • Achieve perfect work-life balance
  • Create a vibrant community of raving fans who happily
    spread the word about you and your services!

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blog image 1(1)To subscribe to the podcast, please use the links below:

If you have a chance, I would really appreciate your feedback on iTunes by clicking here. It will help the show and its ranking on iTunes greatly! Meanwhile, enjoy the show!

“I literally believe that a video will make you a million dollars, I’ve seen it done” – Derral Eves

Derral Eves is highly experienced and has had much success in online marketing and video marketing. His passion is YouTube, video, and video marketing which made him one of the few in the world to be officially certified by YouTube in “Audience Growth”. With this, he believes that unique clients deserve unique solutions and thrives on helping his clients finding the answers to help them succeed. In today’s show Jacob talks to Derral about why video is becoming increasingly important to businesses today, and how they can use youtube to boost their marketing.


Índice

www.derraleves.com

“Everyone needs to have video as part of their content marketing strategies or they will get left behind” – Derral Eves

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CRM

Whether you’ve recently established a fledgling law practice or have been in business for a number of years, utilizing a Customer Relationship Manager (CRM) can help your practice flourish, A good CRM program will organize every aspect of your practice, resulting in maximized profits and streamlined communications.

The main advantage of using a CRM is that it can be customized to suit the individual needs of your practice. The following are 10 ways that CRMs can help your practice be more profitable and run more smoothly.

1. You Can Organize Your Information Into One System

Many office managers use a combination of tools such as spreadsheets, task management systems, and interactive online calendars to organize their information, but a CRM will provide you with the convenience of having all of your information in one system.

2. You Can Centralize Details About Each Individual Clients

You can keep all of your details of each client in the same place, giving you a better view of the bigger picture involved with each one. This will save you a great deal of time. For instance, you can easily look back and view the entire history of each interaction with individual clients instead of searching several different sources for the information that you need.

3. You Can Easily Maintain Personal Relationships With Clients

Despite, or perhaps, because the increased dependence on technology in today’s business world, clients appreciate the little things such as birthday greetings. A CRM will make this aspect of client retention easy.

4. You Can Keep Track of Your Leads

Keeping track of your leads is an important part of a successful marketing plan. You’ll be able to streamline client follow-ups and otherwise keep your leads as warm as possible.

5. You’ll Be Able to Easily Schedule Tasks

Whether you’re an attorney, an owner of a crafts shop, or run a restaurant, you’ll be able to schedule tasks for employees as well as yourself using a CRM.

6. You Can Create a Sales Dashboard

A sales dashboard can provide you with a quick overview of all aspect of sales. You’ll be able to pull up and categorize your sales by salesperson, customer, or day of the week.

7. You’ll Be Able to Keep Track of Events, Meetings, Scheduled Tasks, and Court Dates

You’ll find it much easier to keep track of these things if they are in in a centralized location rather than scattered among various calendars and media.

8. You Won’t Lose Your Data

Using a cloud-based CRM will ensure that your data will never be lost even if you lose your laptop or your hard-copy files. In today’s business world, data is everything, and losing it could be devastating to your business. Storing data on the cloud also keeps it safer from identity thieves than storing it on a device in your office or home.

9. You Can Get Accurate Future Projections

A CRM will be able to quickly access existing data and provide you with reasonable expectations of future performance based on your history. This can be an invaluable tool when planning for the months ahead.

10. You Won’t Have the Stress of Trying to Remember Everything

Many small business owners pride themselves on remembering everything about their clients without having to use so much as a spiral notebook to jot down details, but this can create significant stress as your client base grows. Relax and let your CRM do the remembering for you so that you can concentrate on the more important aspects of running your practice.

Getting Started With Your Practice CRMs

Websites such as Avvo.com can be helpful to receive legal advice from over 200,000 top rated lawyers worldwide, however as a CRM, it is limited to primarily Q & A forums, consultations, and attorney profiles that are rated by Avvo itself. CRMs like MyCase.com offer a more personalized system for attorneys to track billing, time management, and client retention and communication. Other systems such as Salesforce and Infusionsoft aren’t limited to a single business category, but are also handy alternatives for attorneys to expand their clientele through personalized communications, marketing and business management, including marketing automation. Many CRMs also include mobile capabilities, so you’re able to save even more time by managing on-the-go.

Choosing the right customer relationship manager for your specific practice could be a matter of trial and error, but it doesn’t have to be! Take the time to learn the tool, take advantage of trainings offered, and if time is an issue consider hiring a consultant to come in to help get your CRM setup and personalized for a more efficient practice.

What CRM is your practice having success with? Share with us what your experience has been. Thanks for reading! Be enchanting!

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To subscribe to the podcast, please use the links below:

If you have a chance, I would really appreciate your feedback on iTunes by clicking here. It will help the show and its ranking on iTunes greatly! Meanwhile, enjoy the show!

“The person who remains calm is the person who has everyone else’s respect” – Bob Burg

Can you really, systematically get the results you want from others while making them feel genuinely good about themselves, about the process, and about you?
Our guest says, “Absolutely!”
Bob Burg is a sought-after speaker at corporate conferences and for entrepreneurial events as well as a consultant and author of the books ‘Endless Referrals’ and ‘The Go-Giver’. Bob believes that his latest book, ‘Adversaries into Allies: Win People Over Without Manipulation or Coercion’ is by far his most important yet. In today’s show, Jacob talks to Bob about why interacting with people in the right manner can make all the difference and how to set about doing this.

“I never saw the opposing pitcher as my adversary, rather than as my partner in hitting home runs” – Sadaharu Oh


BobBurg-fbnew

www.Burg.com

“In the end, people do things for their reasons, not our reasons” – Bob Burg

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Your Personal Brand: How Does Your Practice Rate?

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Personal Brand

Developing a successful personal brand can be just as important as your professional credentials and the ability to perform on the job. Businesses as well as individuals all have a personal brand whether they are consciously aware of it or not. Here is seven ways to create and maintain an impressive personal brand for your practice.

1. Pick the Right Brand

Creating a personal brand doesn’t happen by accident, or at least it shouldn’t. You need to specifically identify what makes your firm relevant and unique. How will you separate your practice from competitors and reach your target audience? The old saying, be yourself because everyone else is taken, may sound trite but it’s true. Play to your firm’s strengths and build a brand out of what you know you can do well.

2. Live the Brand

Everyday appearance and presentation is part of cultivating a successful brand. This doesn’t mean everyone in the practice has to look like a Hollywood celebrity but certain standards should be upheld. Each lawyer in your firm should be expected to dress in a professional and polished manner. Being authentic and living the brand both professionally and personally is important. Sending a consistent and clear message on a daily basis is key to building a brand.

3. Relate to Your Clients

Actively listening and maintaining eye to eye contact is important when showing empathy and building trust with clients. People will have confidence in someone they can personally connect with. Listen to what your clients are saying, and then respond accordingly. Nothing will do more to damage the brand you’re trying to cultivate than having clients who don’t think you’re paying attention to them.

4. Build and Maintain an Online Image

Having a website for your firm goes without saying, but making sure it’s maintained and professional is extremely important. Google the names of your staff online and see what’s out there. If anyone has a common name they should consider using a middle name or middle initial to be distinguished from hundreds of other people they may be confused with. Once an appropriate online presence has been achieved, monitoring that image should be an ongoing process.

5. Promoting the Brand is a Team Sport

This means that everyone in your firm is aware of the brand and how to promote it. Each employee needs to be educated regarding exactly what that means. If there’s any confusion about what’s expected the brand will suffer. This doesn’t mean that individuals within the practice can’t have their own personal brand, but it needs to be in sync with the brand the firm is promoting.

6. Keep Learning

No matter how much education or experience a person has, there’s always something new to learn. Being the best in any field means constantly learning and adapting to the changes that inevitably come along. This could mean taking part in continuing education, attending conferences, or simply staying on top of the latest trends.

7. Be Open to Change

The methods to maintain your brand are not set in stone. At some point it may be time to develop a new company logo or adopt different online marketing strategies. Any business or individual with a successful personal brand can never remain stagnant, but must constantly be developing and re-evaluating, and then making changes when necessary.

Branding will help keep give your practice top of mind awareness. Do you have further tips or success stories about your branding experiences? We would love to hear them. Share your branding experiences below.

Until next time! Be Enchanting!

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Play Podcast

In This Podcast You’ll Learn:
  • 02’00” – What is Pay Per Click (PPC) Advertising & Google Adwords And How You Can Get Leads Fast
  • 09’46” –How to Setup High Converting Campaigns
  • 15’03” – Tips & Tricks All Lawyers Should Know & Use
  • 28’20” – Latest Updates & Recent Changes From Google That Makes This A Powerhouse For Traffic

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BONUS:

>>Click Here To Register For Talor’s FREE Training<<

The HANDS DOWN #1 Way For Lawyers To Generate High Quality Leads From The Internet That Turn Into Clients For Their Law Practice FAST (In 48 Hours Or Less)”

(Limited Seats Available)

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Guest Expert: Talor Zamir, Google Ads Expert

Talor is one of the most sought after Google Ads Expert. He has been a full time Internet Marketing Entrepreneur and Consultant for 7 years and have been in the trenches doing this work himself, getting great results for his high-end clients.

Talor has successfully generated leads for dozens of different business niches from every type of Attorney, to Chiropractors, Dentists and Doctors, and many others. In today’s show Jacob talks to Talor about how small businesses and lawyers in particular can use pay per click to boost their leads.

 


If you prefer to watch the discussion in action, here is my recorded interview with Talor Zamir (please refresh your browser a few times if it isn’t loaded properly the first time):

 

Remember to Claim Your BONUS:

>>Click Here To Register For Talor’s FREE Training<<

The HANDS DOWN #1 Way For Lawyers To Generate High Quality Leads From The Internet That Turn Into Clients For Their Law Practice FAST (In 48 Hours Or Less)”

(Limited Seats Available)