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Practice Better. Be Enchanting.

Learn How to be Enchanting to:

  • Get the best clients
  • Build a profitable practice
  • Achieve perfect work-life balance
  • Create a vibrant community of raving fans who happily
    spread the word about you and your services!

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Online Reputation

Nip negative reviews in the bud and preserve your online reputation.

When clients do not obtain the desired outcome on their case, a slew of negative reviews concerning your services or firm could appear online. Even if the client removes the review after some thought, a record of it often remains online for the foreseeable future. Upon noticing negative reviews, you must respond promptly as this direct attack on your credibility could seriously damage future acquisition of clients and associates. Luckily, you can closely monitor social media sites to spot negative reviews the second they are posted, and then respond appropriately to mitigate the damage. Here’s what you need to know.

Tracking Down Reviews
Since the internet is such a vast entity, it’s important to actively monitor popular and obscure sites for negative content about your legal firm. If you maintain a Yelp or Google company page, visit it daily to check for new reviews from your past clients. Also, visit your website and blog to check for negative comments masquerading as innocent remarks about your content.

New clients may check these areas first to determine your reputation as a competent and caring lawyer. If prospective clients spot the negative reviews before you can respond or remove the baseless comments, you might lose that case before even having a chance to develop a close working relationship.
You can discuss recent negative reviews with clients if the topic comes up at a consultation meeting. Briefly explain the circumstances and share how you plan to handle the dissatisfaction with your service. This might be a good time to discuss how case predictions turn out and provide a few ways to handle a negative outcome. Clearly explaining the variety of outcomes possible for each case helps clients avoid disappointment that often leads to the generation of negative remarks online.

Utilizing Social Media Tools
You’ll also need to monitor social media sites that send reviews flying through the web in real time. You can use tracking tools, like Google Alerts, to keep a close eye out for new content surrounding your name or the name of your legal firm. These tools continually search for new remarks and provide you with an alert noting the content and location of the comment.

Start by inputting your name, legal firm’s name and other identifying information into the Google Alert command box. Set the region, frequency and alert delivery location to start monitoring for negative feedback over a wide range of channels. You can also actively monitor social media sites, like Topsy and Twitter, for discussions that place your legal expertise and experience in a negative light. Simply search for identifying information, as most social media users tend to call out their adversary directly. Pay close attention to hashtags and keywords used to identify you and your firm. You can use these key identifiers to find additional information shared by past clients and associates.

Maintaining A Good Reputation
You must respond to each and every negative remark to end the discussion in a favorable way. Appropriately responding to negative remarks places you, and your entire firm, in a positive light with that client and all onlookers. After all, social media platforms often put your entire discussion on display for others to observe and dissect. Address the writer of the reviews with respect to evaporate their anger and enter a level playing field. Make sure to address legitimate concerns using your knowledge and background to support your claims. A good tactic includes repeating their claim, discussing why they are mistaken and offering a positive solution, if applicable. Extend a helping hand toward your fellow man to maintain a presence and positive reputation on popular social media platforms. These interactions will naturally outweigh negativity thrown your way by dissatisfied clients.

Your online reputation acts as a brief portfolio of your success in the legal field. Track and respond to negative reviews to keep this portfolio working for you. How do you track and monitor your brand online? Share your comments below. We would love to hear from you! [click to continue…]

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If you have a chance, I would really appreciate your feedback on iTunes by clicking here. It will help the show and its ranking on iTunes greatly! Meanwhile, enjoy the show!

“I wanted my job to be aimed at young professional women like me because most financial blogging is aimed at men” – Natalie Bacon

Natalie Bacon is an attorney by day and a personal finance blogger by night. Having graduated from law school under the shadow of a student loan, Natalie had her mind set on getting rid of her debt as soon as possible. Her research into personal finance as a way of paying off her student loan got her into blogging, and as someone who has never had a credit card, she is the perfect person to write about it. Natalie has centered her life on the concept of `intentional living` – the idea of having goals and visions to work towards, and she has even written an e-book about it – Intentional Living for the Young Professional. She has recently had an article published by the Huffington Post entitled, “I`m 28 and I`ve never had a credit card”.


bfa46dcd53d698f95cf60c40f422d594http://www.thefinancegirl.com/

“Using a credit card is like taking a mortgage out on your clothes”– Natalie Bacon`s Grandfather

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Does your website needs more traffic? Are you considering about doing paid search, but you’re not sure it’s right for you. Your caution is well-deserved because pay per click has its drawbacks, but depending on your situation it might be just the thing for your business.

Here are the three reasons for doing paid search, and the three reasons why you may consider skipping it.

3 Best Reasons for Doing Paid Search

1) You Need Traffic Immediately. If you’ve got to get some traffic coming into your site, and there’s no time for organic search efforts to manifest and no time to build a social community, paid search is your best shot. Another side benefit is that you can turn paid search off whenever you want. This can be handy if your site goes down or your payment processing system stalls.

2) You can afford a high cost per visitor.  If your website’s visitor value is more than you’re paying per click, you’ve got a cash machine on your hands. Even if you’re just breaking even, the extra traffic paid search delivers can be used to increase the size of your average sale, or to buildsearch engine optimization up a profitable back end sales stream. That’s how the smartest marketers come to dominate their niches.

3) You want to test something before you roll out to a larger list. Let’s say you’ve got a new white paper and there are a couple of different titles that would work for it. You could use paid search to run a landing page test on several different titles. Then you could know which title was the winner before you promoted it to your house list. Nice.

3 Best Reasons to Skip Paid Search

1) You don’t have the budget. Don’t get into paid search unless you can sustain it for at least two months or more. Also, take the keyword bid estimates with a grain of salt. PPC can be very expensive, especially if your account is new and your ads are untested.

2) You don’t have the expertise. There are no refunds in paid search. If you accidentally blow $10,000 because you didn’t understand negative keywords, or how to use phrase and exact match, or your landing page wasn’t working, there is no recourse. That money is gone.

3) You can wait to let your organic search efforts pay off. This is especially true if you have a local business, because it will take much less effort to get to the top of the search engine results so long as you do your local search optimization efforts right. A few hours of solid SEO work could save you thousands of pay per click costs.

Paid search works best for new users when they are patient. If you do seem to be a good fit for PPC, start with about 5-10 carefully chosen keywords and spend a lot time getting them to work. Follow best practices like writing ad copy specific to each keyword and creating custom landing pages for each keyword. Get your short list of primary keywords working. Then expand to a larger list, and then to other networks, and then to other paid search platforms.

What To Do If Paid Search Won’t Work for You

If you’re just not ready to do paid search at all, there are plenty of alternatives, particularly through organic search and social media. Blogging is a terrific way to increase traffic, generate content and build brand identity all at the same time. SEO (search engine optimization) can be done affordably and effectively with a few well-chosen directory listings and some strategic backlinks. There’s no need to commit to the paid search model if you can commit even 3-5 hours a week to building free traffic.

What do you do to drive traffic to your website? What kind of results have you had? Share with us in the comments below.

Thanks for reading! Be Enchanting!

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blog image 2To subscribe to the podcast, please use the links below:

If you have a chance, I would really appreciate your feedback on iTunes by clicking here. It will help the show and its ranking on iTunes greatly! Meanwhile, enjoy the show!

“If you don`t know what your `why` is, then probably your `how` and `what` are wrong”– Brian Carter


Brian Carter is an author, comedian, digital marketer and adviser amongst other things. In today`s show he comes back to tell us about his new book – “The Cowbell Principle” which is based on the `More cowbell` sketch. The maid idea is that everybody needs to find their `cowbell` – what they love and always want more of, to be successful in any aspect of their life. By understanding yourself and what you do best, you can then go about getting it.

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http://thecowbellprinciple.com/

 

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seminar success

 Seminar Success Starts with the Plan

Planning a seminar is an effective and cost efficient method of presenting your message to a group. Plan to structure a first seminar as an informal review of previously-disclosed information, or as a small-group “workshop.” You can promote the session through social media, or issue written invitations, but you should require pre-enrollment and pre-payment if you plan to charge a fee. Limit the number of attendees, whether you hold the meeting in your office conference room or at a local restaurant or hotel. You are under no obligation to provide a meal, but you must cover your expenses if you pay for space.

Remember, your clients will attend to take advantage of your expertise, to gain knowledge or to develop an action plan. You are selling yourself, so the “packaging” is less important than the content.

Be Clear about Purpose
Building a law practice has certain similarities to building a retail clientele. First you must have a product that is in demand, a focus or a specialty for your practice. Then, you must sell the best that is available. As you discuss business-building strategies, personal examples are enlightening and valuable. Weaving real-life experience into your seminar content is always a good idea.

No one will return a second time to purchase a product or a service unless they are satisfied the first time. Finally, you must provide value in relation to what you charge.The same is true for your seminar.

Define Your Message
If seminar participants can learn the same information by reading a newsletter or a book, or if the subject is overly complicated and will require additional study and follow-up, the seminar format may not be appropriate. Or, you might divide the subject matter into two or more sessions.

The best seminars do the following:

  • Tell the “story” briefly
  • Reinforce the message visually, with slides or a photographic presentation
  • Incorporate multiple “learning strategies,” not just a lecture format
  • Provide time for attendees to “practice” what they have learned
  • Break out into small group sessions or encourage role-playing in some way
  • Recap the message
  • Offer strategies for implementation and action

Evaluating the Value
In order to assess the benefit of the seminar to those who attended and, by extension, its value to you, institute a feedback procedure. A simple questionnaire to be completed by participants at the close of the session can be an effective method of measuring perceived value. However, a better way to judge long-term benefit is through a continuing campaign designed not only to offer comments on the seminar but also to keep your name “top of mind”  to your clients. You can ask for comments and follow-up information through email or social media, encourage sharing of experiences, solicit testimonials. Offering a discount to participants for future training or additional information is a good way to assess the effectiveness of your seminar.

Encourage Socializing

In our digital society, another way to gain continuing feedback is to encourage ongoing exchange through social media outlets.

  • Consider starting an online group or “alumni page” for your seminar participants.
  • Start a newsletter, or a blog, and encourage two-way exchanges.
  • Plan a “reunion” on an informal basis — perhaps an after work social gathering.

Build on Success
If your initial seminar was a great success, chances are you have already thought about the second and the third. Offering monthly workshops is one way to encourage networking, keep your name and your expertise in front of your colleagues and the public, and build your “brand.” As long as you offer pertinent and actionable information, you will find success with the seminar format.

Whether you speak to fellow attorneys, those just beginning a practice, or to clients, know that you offer a unique and valuable service, one that only you are qualified to offer.

Share with us how you plan your events? What success you had? Be sure to stop by my Facebook page and follow some of my recent events I have presented at or have attended at https://www.facebook.com/EnchantingLawyer or https://www.facebook.com/myimmigrationlawyer.