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Learn How to be Enchanting to:

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  • Create a vibrant community of raving fans who happily
    spread the word about you and your services!

EL054: The Lawyer Marketing Formula, with David Ward

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“Referred clients tend to be better clients because they are already pre-sold on you” – David Ward

David Ward started out young. He opened his first law practice at the age of 23 and had no idea of how to market himself. After about five years of struggling, he slowly began to understand how to market his business and is now a leading marketing expert in the US. David runs two successful businesses and has practiced law for over 20 years. In today’s show, David and Jacob discuss strategies for attracting clients, the value of referrals and Jacob finally gets to ask David about his apparent dislike for social media.


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http://www.attorneymarketing.com

“Get really focused and get over the fear, as it’s better to own the lion’s share of a smaller market that is hungry…than fighting it out with the thousands of other practitioners” – David Ward

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Tools to Maximize Your Video Marketing

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When making a first impression, it’s most important to put your best face forward. In a digital age where everyone’s attention is being split into many different directions, it’s even more important to stand out. Video marketing can help savvy lawyers do just that.

The law business can be a terrifying place for many potential clients. Complicated jargon, a saturated market, and legal consequences can set just about anyone on edge; it’s up to you, their potential attorney, to placate their fears and assure them that you have them covered. Lawyers who fail to utilize video marketing will find themselves at a disconnect with their audience, and lose business as a result. Consider the following video marketing tips to promote your business.

Best Ways to Use Video Marketing

Basic RGBAs a visual medium, the video (hosted on popular sites such as Youtube and Vimeo) conveys a lot of information efficiently. Body language, verbal inflection, and audio cues are just some of things communicated by video that can’t otherwise be communicated by a blog post.

Condense otherwise boring or confusing legalese easily through informational videos. Show off your personal side by using your distinct, professional voice. Personal stories, introductions, and service descriptions can educate your viewer while also endearing them to you as a partner.

Make Your Videos Effective

There’s no better way to reel in a potential client than to give them content they won’t want to refuse.

The average video has 10 seconds to catch a viewer’s eye; don’t waste your clients time. Everyone online is constantly inundated with things trying to grab their attention, and people can see past what’s not genuine. In those short 10 seconds, honestly and authoritatively communicate what the video is about. People searching for legal counsel aren’t looking for wacky jingles or clever anecdotes; they want help.

Explain the video’s message upfront, and then deliver content they cannot refuse or get anywhere else. This builds trust capital.

Understand Your Audience

Before creating your video, know who you’re trying to engage. Do some preliminary research as to what that demographic finds most engaging, accrue the relevant keywords, and tailor your video to that audience.

After your video is published, check your viewership data (if using Youtube, this is called Youtube Insights). When did viewers tab out? What did they click? Were your videos found by the intended audience? If a new audience found them, find out why and determine if you wish to continue courting them.

Marketing Matters

The most cost-effective way to go about marketing is to let other people do that for you. And that is done over social media.

Many fear the complex and strange world of social media; a place filled with “likes,” “retweets” and the occasional “poke.” Engaging with sites such as Facebook, Twitter, and Youtube, however, is vital to expanding one’s audience.

After making a video, share it on every possible medium. Encourage feedback and user engagement. Integrate social media into your blog posts, and make it so visitors to your website can easily follow you elsewhere. If managed correctly, your clients will bring you new ones.

Don’t Be Lost, Get Found

Reach even past social media by getting found in search engines and on Youtube. Remember the keywords mentioned earlier? They’re the “key” to your success.

Pepper the keywords most relevant to your audience and work into your video’s title, description, and tags. Integrate as many keywords as possible without making the language ugly. Sustained use of the right words will make your video appear more quickly in the appropriate search engines.

Lawyers missing out on video marketing are missing out on a lot of potential customers. Galvanize your potential clientele like never before with these tips and tools for effective video marketing. Please comment below if you have further tips on maximizing a video marketing presence, or email me at jacob@h1b.biz to discuss your personal video marketing strategy.

 

From Prosecutor to Blogger to Novelist, with David Lat

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To subscribe to the podcast, please use the links below:

If you have a chance, I would really appreciate your feedback on iTunes by clicking here. It will help the show and its ranking on iTunes greatly! Meanwhile, enjoy the show!

“In this day and age, when people aren’t just going to come to your blog multiple times a day, you have to go out and interact with the people and bring them back to your blog” – David Lat

David Lat is founder and managing editor of Above the Law, the most influential publication in the legal world today. His writings appeared in the New York Times, the Washington Post, Wall Street Journal and many other prominent publications. Prior to his media career, he worked as a federal prosecutor in New Jerseyand did a clerkship with a prominent Judge of the Ninth Circuit; He worked for Wachtell Lipton, arguably the nation’s top BigLaw firm. He is a Graduate of Harvard College and Yale Law School. Recently, he published his first Novel, “Supreme Ambitions” that has garnered many positive reviews across the board.


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http://www.abovethelaw.com/

“You have to give people something that is unique and that has some kind of value to them” – David Lat

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PowerPoint

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PowerPoint is one of the most popular applications in the world for a reason – there are very few ways to make a significant impact in front of a crowd that are better than a slideshow. However, if you really want to make the best possible impression, convey information effectively and make a killer PowerPoint presentation, you’ll need to keep a few key things in mind.

Killer PowerPoint1. Don’t Overdo It

One of the keys to making a killer PowerPoint presentation for your practice is to resist the urge to overdo it. Even though PowerPoint allows you to include transitions, special effects, videos, audio clips and more in each slide, that doesn’t mean that you should. Viewers will quickly start to feel overwhelmed by “style over substance” and will soon stop paying attention.

2. Isolate Key Points

If you’ve got five key points to make during your presentation, don’t bury them in the middle of slides filled with other information that is less important. Give each point its own slide for maximum effectiveness.

3. Focus on Each Slide Individually

From a visual standpoint, don’t move on from one slide until you’re sure it is making the biggest possible impact. Play with font selections, color choices and more. Make sure that if you only showed that one slide during your presentation, viewers would still take something away from it.

4. Focus on the Presentation as a Whole

You’ll also want to pay close attention to the visual design of the presentation as a whole. Does the presentation focus too much on specific colors without enough variety? Is it taking far too long to get from one slide to the next? These are important factors to consider to put your best foot forward to the rest of your firm.

5. Pay Attention to the Flow of Information

Making a killer PowerPoint presentation for your firm is a bit like making a mix CD – you don’t want to start with your strongest possible point. Instead, try to make a good impression and then dial things back a bit. Focus on the speed at which you’re providing information to prevent viewers from feeling overloaded (in the event that you’re trying to say far too much) or bored (if you’re not saying enough).

6. Utilize Native PowerPoint Advantages

Resist the urge to make a PowerPoint presentation that is filled with nothing but text. PowerPoint allows you to include images, audio clips, videos and more for a reason – they’re stimulating to the people viewing the presentation in the first place.

7. Don’t Forget to Switch to Fullscreen View

Remember that a PowerPoint presentation is exactly that – a presentation. Though you’ll design each slide individually, for the biggest possible effect switch to “Fullscreen” mode once the presentation begins.

8. Don’t Use the Standard Templates

The PowerPoint default templates are hardly the best for making an impact. One of the advantages of PowerPoint is that it is limited only by your own creativity. You can use the templates as a beginning point, but don’t be afraid to branch out in directions based on the type of presentation that you’re actually giving.

9. Prepare Your Presentation for Traveling

If your presentation relies heavily on video clips, make sure that you embed those clips in the actual presentation before transporting it to work. If you don’t, they won’t display properly because PowerPoint won’t be able to find them.

10. Professionalism is Key

Every individual element all goes into how professional a PowerPoint presentation appears. Choose fonts, colors and even slide transitions that are right for your firm and for your professional environment in general. You’re giving a presentation to a law firm – stay away from fonts like Comic Sans.

PowerPoint presentations, or just public speaking in general can be extremely daunting for some individuals. As lawyers, we must combat this to serve our clients effectively. Comment below or sign up for my free newsletter updates for further tips on getting your Power-POINTS across efficiently.

 

EL052: The Human Social Way, with Mitch Jackson

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BusinessTo subscribe to the podcast, please use the links below:

If you have a chance, I would really appreciate your feedback on iTunes by clicking here. It will help the show and its ranking on iTunes greatly! Meanwhile, enjoy the show!

“You`ve got to engage with your clients the way that they want to be engaged” – Mitch Jackson

Mitch Jackson is a highly successful trial attorney in California. He is also well known for being a social media expert and one of the first to embrace Google Glass. Mitch`s new project is called `Human Social` and its premise is to develop the human side of digital. In today`s show, Mitch talks to Jacob about the future of digital, engaging with customers and clients, communities and the value of mentoring.


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www.human.social

“Small town approach results in big time results” – Mitch Jackson

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