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Learn How to be Enchanting to:

  • Get the best clients
  • Build a profitable practice
  • Achieve perfect work-life balance
  • Create a vibrant community of raving fans who happily
    spread the word about you and your services!

EL041: Using Technology to Spread Justice, with Gerald Abila

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“It´s up to us lawyers to get the law out there…we believe that everyone has the right to have this sort of information”– Gerald Abila


Gerald Abila is the founder and managing director of the award winning Barefoot Law – a non-profit organization which uses Facebook, Skype, Twitter, SMS, radio and TV to give the people of Uganda free access to legal information. As Gerald puts it, “How would a person know to look for a lawyer if they didn’t know they’ve been wronged?” And this is the essence of Barefoot law. Over 59% of Uganda´s population uses mobile phones, so Gerald decided to use this fact and try to reach out to people who are in need of legal services. Barefoot Law now has over 16,000 online followers, an android app and is proud to be still growing and helping the people of Uganda fight for their justice and legal rights.

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“The future of the law for me is in technology” – Gerald Abila

http://barefootlaw.org/

 

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The Journey of Law Infographic

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Our guest blog today comes from across the globe! We are excited to share this great infographic from Gorvines Solitors of the UK. Enjoy!

Why you should choose law over other professions?

We all know that the legal industry is extremely challenging, and whilst there are many different types of law and specialist areas to explore, it is vital that you are fully committed towards devoting your time to your future legal career.

The following infographic showcases everything you need to know about entering the law profession, from various academic routes to salary expectations.
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All great reasons to enter the law profession, what are you waiting for? Share your comments below! For more from Gorvins Solicitors, please visit: http://www.gorvins.com

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To subscribe to the podcast, please use the links below:

If you have a chance, I would really appreciate your feedback on iTunes by clicking here. It will help the show and its ranking on iTunes greatly! Meanwhile, enjoy the show!

“Before I figure out, ‘what’s my content?’ I ask myself, ‘What’s my message?’”– Dananjaya Hettiarachchii


Dananjaya Hettiarachchi is the World Champion of Public Speaking – 2014 conferred by Toastmasters International. He’s also been a Tedx Speaker and is amongst a handful of HRD consultants in the Asia-Pacific region that specializes in Performance Prediction. He also holds an MBA in Business Administration and a Bachelor’s Degree with a Double Major in Marketing and Management, Australia. He is a Chartered Marketer and holds a professional Diploma from the Chartered Institute of Marketing, UK. Having been worried about the direction that his life was heading, Dananjaya’s father introduced him to a Toastmasters club which both introduced him to the wonders of public speaking, as well as introducing him to people he would never have otherwise known. This changed his life by giving him confidence and changing his thinking and how he approached life. In today’s show we hear about Dananjaya’s winning speech, why everybody should try a bit of public speaking and he gives us some tips on crafting and delivering a great speech.

 

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http://danjh.com/

 

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We live in an age of technology that drives us to depend on blogs, social media, and email campaigns to attract new clients to our firms. Lead conversion obviously plays a significant role in growing any business, but the thirst for a growing client base must not overshadow the importance of fostering our existing client relationships.
When a client leaves your office, can you say with certainty that they’ll darken your doors again? Maybe your firm offers the best service in town, but maintaining solid relationships with your clients often goes beyond that. What else can you do to ensure people are talking (positively) about you in between client relationshipsappointments?

The Perks of a Client Relationship Marketing
First, let’s talk about why it’s important that you stay in your clients’ good graces. In short, it’s the answer to all of your marketing problems.

Client acquisition and retention mean everything to your firm’s success. As you’re no doubt aware, attracting new clients means spending obscene amounts of money and time on developing and executing marketing strategies. But what if “marketing” encompassed more than costly campaigns? Businesses of all types rely heavily on what we call relationship marketing : building and fostering connections with clients who will bring their business back to you and, hopefully, use the power of the grapevine to spread the good word about your law firm.

It’s arguably the cheapest, most effective marketing strategy you could hope for. With a little care and attention to detail on your part, your firm can retain old clients and use the momentum to attract new ones.

Keep Communication Lines Open
Always remember that there is no such thing as too much communication. It’s the easiest way to build trust, and it keeps your firm at the front of your clients’ minds.

  • Start an email newsletter. Keep your clients up to date on major developments within the firm, milestones, or anything else that bridges the gap between you and your client base when you aren’t advising them.
  • Respond to all inquiries as quickly as possible. With smartphones becoming so commonplace, there is really no excuse to slack off in this area. Email, text messaging, and social media are all at your fingertips. Quick responses let clients know that their business is important and that you care about their schedule.
  • Remember the little details. Send thank you notes, holiday and birthday cards, even small gifts when appropriate. Your thoughtfulness won’t go unnoticed, and it might even set you apart from other attorneys in the area. When your client feels valued, they’ll value your firm even more.

Get Involved
Consider dedicating a portion of your precious spare time to getting involved with your community. That could entail any number of things, from attending charity functions to coordinating community events centered around a particular cause.

The goal here isn’t just to get your smiling face seen around town (though that is a helpful side effect). It’s an invaluable bonding experience that shows clients you share the same interests and concerns, and that you care enough to come out in support of them. Additionally, community activities provide the perfect opportunity for you to collaborate with future clients. All of this, plus you’re establishing that your firm has deep ties with the community as a whole, not just the members who help pay your bills.

Keep Your Promises
“Your word is your bond” never holds more weight than when we’re talking about client relationships. It should go without saying that promise keeping is a major aspect of building trust, but in the hustle and bustle of your profession, it can be easier than you realize to forget about little obligations that can make or break your reputation.

  • Meet deadlines, no matter what. Your clients should never question whether or not you’ll meet a deadline, especially if you set it yourself. If they can depend on you to deliver on time, they’ll almost certainly come back.
  • Manage expectations. You can promise your clients the moon and stars, but what are they supposed to do when you show up with a handful of dirt and some broken glass? Learn to under-promise and over-deliver to maintain your firm’s wow factor.

These tips will go a long way in nurturing your firm’s relationship with clients, serving as a marketing strategy all on their own. Has your firm seen success by implementing these or any other relationship marketing tactics? Tell us about it in the comments!

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To subscribe to the podcast, please use the links below:

If you have a chance, I would really appreciate your feedback on iTunes by clicking here. It will help the show and its ranking on iTunes greatly! Meanwhile, enjoy the show!

“We lose out in our life by not being in the present moment”– Jeena Cho


 


Jeena Cho runs a successful Bankruptcy law practice in San Francisco. The stress of her job got to her so much that she felt that she needed to change something in her life and this is how she discovered mindfulness. Mindfulness is about training your brain to live in the present moment without judgment or preference and is a really great tool to reduce stress and promote productivity and happiness. Jeena now helps other lawyers with the stress of their day to day work and has a book – The Anxious Lawyer coming out next year. In today’s show, Jeena gives us tips on reducing stress and gives us a 2 minute meditation session.

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http://www.jclawgroup.com/

http://theanxiouslawyer.com/

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