≡ Menu

Practice Better. Be Enchanting.

Learn How to be Enchanting to:

  • Get the best clients
  • Build a profitable practice
  • Achieve perfect work-life balance
  • Create a vibrant community of raving fans who happily
    spread the word about you and your services!

Local Search

If you want your website to get found more easily in a local search, you will have to do some work on the way you market and advertise what you have to offer. Keywords for your attorney services make a lot of sense, but you also need location-specific options so people who are looking for legal services close to them can quickly find you. If your competitors get to the top of the search engine rankings first, you could lose a lot of local business. Here are five ways to start addressing this problem.

1). Create and Submit a SitemapLocal Search

You can submit a sitemap to most search engines. Google, for example, has a search console you can access which will allow you to get your sitemap into the search engine’s hands quickly. That can help people to find your site fast, so you can get their attention and stay up with your competition.

2). Be Sure Search Engines Know What Your Site is About

This is where good SEO comes in. Not only are the search engines trying to figure out what your site is about, but also what searches would be right for displaying your site in results. If you don’t have appropriate local SEO phrases, the search engine isn’t going to show your website to people when you really want it to.

3). Add Your URL to Be Indexed

Even after you complete and submit a sitemap, you also want to submit your URL. Search engines use bots to crawl the web and find new sites, so your site will get indexed eventually. For most companies, though, eventually isn’t when they want clients to be able to find them. To get found faster, let search engines know that they need to index your site.

4). Get Involved in Ads

Ads on search engines aren’t free, but there are some good deals to be found. With the right ads that target local clients, what you have to offer will be advertised more easily. Search engines generally have a webmaster dashboard or other webmaster tools area where you can sign up for ads and create different size options to get your message out to your prospective clients.

5). Add Great Content and Make Your Site Visually Pleasing

Your site should look great and be easy to navigate throughout. Even with good SEO, you still want to put quality content on any site you create. Your search results also depend on the consistency of your posted content. Sites that routinely load fresh and relevant content in a consistent manner always appear the highest in local searches. Visitors can then see that your mention of the local area wasn’t just thrown in for ‘click bait’ and that you can actually provide relative and helpful information or services.

Although it may take some tender love and care for a while to gain the search results you desire for your law firm, it all becomes worth it in the end when your inbox is overflowing and your phone is ringing off the hook from prospective clients. People WANT to find you for your services, so let’s make it easier for them! If you would like to learn more about your options for investing in paid advertising to boost your SEO through Google AdWords, click here.

Instagram Stories

Instagram has put a new twist in its features, and it feels a bit “Snapchat-ish”. The concept is similar to that of its fellow technological medium, Snapchat. The basics are that Instagram will compose pics and videos over a 24-hour span to create a “story” – hence the name of this new Instagram feature, Instagram Stories.

Adding, (or sharing as Instagram refers to it) pics and videos is easy. Usable from generally every phone platform, just a series of clicks and swipes allows users to create their stories deciding what to share, and not to share. Also, like the aforementioned Snapchat, there is a limited time that photos and videos will be displayed. Content used within Instagram Stories expires after a 24-hour period.

The big difference with Instagram Stories is the multitude of options available. Users have options like pausing or going backward during a story. Other unique features are found in such areas as editing and flexibility of slides. A question that has come out of this new feature now is “Can Instagram Stories become an effective tool for professionals such as attorneys?

Can Instagram Stories Work For Your Practice?

Instagram StoriesJust how viable of an option is this new Instagram feature in the marketing efforts for attorneys? This can be determined essentially by evaluating two aspects, the social media channel being used and the relation of that channel to clients and potential clients.

Reports of approximately a half-billion monthly users are accredited to Instagram, so the reach and influence of Instagram are without much question. The second half of the evaluation is knowing what the target demographic is for  that particular medium, in this case, Instagram. With a nearly 50/50 split between male and female members, 41 percent of users are between the ages of 16 and 24 while 90 percent of users are younger than 35 per a recent report.

Now, returning to the main focal point, can this new ‘Stories’ feature improve an attorney’s marketing strategy? At the very least, with the ages and numbers of individuals reached through Instagram, if this new tool can be crafted and composed in a manner that effectively communicates to a lawyer’s followers and prospective clients on social media then the possibilities are undoubtedly there.

A Big Audience

In the end, it’s more of a matter of how attorneys and law firms utilize the abilities to reach people through Instagram than it does the effectiveness of Instagram as a useful and productive tool for firms. With a half-billion users, perhaps it’s too much of a considerable audience to ignore the possibilities.

What to do with that information, how to use social media networks like Instagram and creating effective and productive messages are in the control of the speaker.  What law firms choose to say and how they say it matters, and so does the way the message gets delivered. If you decide to dip your toe into the waters of the new Stories features on Instagram, be sure to browse through my posts while you’re there! See how I use Instagram in my personal marketing efforts and how you too can improve the reach and recognition of your own practice! Visit San Diego Immigration Lawyer on Instagram HERE.

Facebook Groups

Facebook Groups are places for small group communication where people can share their common interests and express their opinions. These meeting venues allow people to come together around a common cause, issue, or activity in order to:

  • Organize,
  • Express group objectives
  • Hold discussions on relevant issues
  • Post photos
  • Share related information & ideas
  • And much more!

These groups can be diverse depending on the nature of the group. For example, when one creates a group, they can decide whether or not to make it publicly available for anyone on Facebook to join or to keep it private by inviting certain members or through administrative approval. They can also be anything from athletic teams to high school clubs, church groups, political organizations, or in our particular case, law practices.

Facebook Groups can prove to be handy in a number of areas, but can they be effective for your practice’s growth? Absolutely! They can help improve firm’s social media presence and boost their online engagement. According to the Social Media Examiner and other notable social sites, the use of Facebook Groups can significantly improve your firm’s online presence if implemented efficiently into your online marketing strategies.

  1. Promote Chats

Facebook Groups are a great way to promote upcoming law chats or guest speakers. Promoting chats is also effective in keeping certain conversations in Facebook Groups strictly focused on business matters. Law firms should also let any participants, such as clients visiting their Facebook profiles, know about their Facebook group (in this case, keep the group open to the public) during the chat. By promoting your practice through advertising a public group on chats with clients, you can increase traffic, and ultimately the engagement you want from business prospects.

  1. Sell Services

Facebook Groups now allows businesses and practices alike to promote and sell their services through their channels as well as on their law firm’s websites. Just create a “For Sale” Group, then set the option to “sell something” in the Facebook updates.

  1. Establish Expertise 

Become a valuable resource in your own field of expertise by creating a group catered to that specific field. This allows you to share your knowledge and experiences in a preexisting group or peers within your industry. However, be sure not to abuse this by promoting yourself and your practice. By being a helpful resource and freely giving your knowledge and expertise to your peers, you’ll boost your reputation and presence online for yourself as well as your law firm.

  1. Collect Feedback 

Creating a restricted Facebook Group is a great approach for gaining the input of any existing clients. After you create the group, just invite some of your top clients to the group and initiate open discussions on new ideas you’re thinking about implementing in your practice. Collecting feedback and strengthening client relationships is the bread and butter of your practice’s long-term success, so be open to suggestions.

  1. Provide Customer Service 

Secret Facebook groups are a great venue for providing customer service and responding to legitimate inquiries rather than trolls. Secrecy can give you better control over the group and protect your practice against any inappropriate or disgruntled clients by barring access to them.

  1. Test New Ideas with Peers 

Another reason how a Facebook Group can be an effective method towards practice growth is by testing new ideas with peers. By creating a Facebook Group for your law masterminds, you can share and test out new ideas in a way that will save your firm time and money in the event that an idea didn’t work out too well. However, keep this group small and private, since these are ideas that concern your practice and you only want your most trusted peers to know them.

  1. Communicate with your Team 

If your firm primarily communicates via Facebook, then it’s definitely beneficial to create a secret, internal Facebook Group for your firm to communicate better as a whole. Just create the group and invite your employees to join as a communication platform for your entire team. The group can allow you to share anything from office updates to introducing any new employees.

Have you tried implementing Facebook Groups into your social media marketing strategies? If not, you may be surprised at how simple and effective it can be to throw your practice into the spotlight! If you have used Facebook Groups before and reaped its benefits, we would love to hear from you. Please leave a comment about your experiences using these groups and maybe we shall unite in an upcoming group chat in the future!

Video

Videos are taking over the web. From hilarious viral vids to baby home movies to instructional and how-to-do clips, video content dominates since people don’t have to read lengthy pieces of content. Businesses, in particular, law firms may even utilize videos to build and enhance their online presence and practice in general.

1. Videos are More Personal

While printed content has the ability to educate individuals about a practice, it doesn’t give a person much of a personalized glimpse at the attorney or attorneys of the firm. Videos allow the attorney to exude personality and emotion. It gives the viewer a mental picture of the lawyer’s disposition, which allows the viewer to make a more informed decision about choosing a lawyer. People know just by listening and watching someone if they’ll like them and will mesh well. It also gives the audience the ability to decide if the lawyer comes across as educated and able to take on his or her case.

2. Ability to Answer Questions

The lawyer may hold question and answer sessions live. This gives the audience the impression that the attorney cares enough to actually take the time with prospective clients. It provides the audience with a better sense of the lawyer’s knowledge base. The question and answer sessions address the clients personally, which allows people to feel a connection with the lawyer and possibly hire him or her.

Video3. Reach People of Social Media

Social media is one of the most relevant forms of advertising today. It helps spread content and videos quickly and reach potential clients who may have never had the opportunity to even learn the firm’s name. Once a person enjoys the video the attorney posted, it gets shared with all of the person’s friend. Then, all of those people will have a chance to watch it and share with all of their friends and so on. Before the lawyer knows, hundreds of people have had an opportunity to see the content.

4. Engage Viewers

Written content can engage a viewer, but not the way a video can. A few simple words on camera have the ability to captivate and grab the viewer’s attention and make them want more, no matter the subject. This is ultimately what a law firm wants—to have the viewer engaged. Engaging the viewers draws them into the law firm, which makes these people more likely to look around the firm’s site.

5. Take Viewers to Your Place of Practice

Far too often, a lawyer doesn’t try to form a connection with viewers. By taking potential clients inside the practice, the audience develops a better connection with the viewers.

Your videos can stretch your notability as far as your imagination will take you. For a better understanding of the types of videos that can draw attention and show a more personal side of yourself as well as your practice, check out some of my videos on my YouTube Channel.

 

blog image 2To subscribe to the podcast, please use the links below:

If you have a chance, I would really appreciate your feedback on iTunes by clicking here. It will help the show and its ranking on iTunes greatly! Meanwhile, enjoy the show!

“Law school is going to cost $150,000 in a lot of cases, and so if you can get 5 or 10 more points on your LSAT, and end up getting a scholarship that saves you $100,000 or more, that’s a pretty good ROI”– Nathan Fox

We often make decisions about our future without really knowing what is involved. This is certainly often the case for people who want to be lawyers. The LSAT itself requires hard work and dedication – traits which are important for lawyers to possess, as well as the mental ability to pass, and this is why it is such a good indicator or a person’s suitability for law school. Having decided that being a lawyer wasn’t for him, Nathan Fox set up his company Fox LSAT to help people understand whether law school is for them, and help them to pass their LSAT. Today Jacob talks to Nathan about the LSAT and what skills and traits are needed to become a lawyer.


índice

“Lawyers are gladiators that use the English language as their weapon”– Nathan Fox

[click to continue…]