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Practice Better. Be Enchanting.

Learn How to be Enchanting to:

  • Get the best clients
  • Build a profitable practice
  • Achieve perfect work-life balance
  • Create a vibrant community of raving fans who happily
    spread the word about you and your services!

 

blog image 1To subscribe to the podcast, please use the links below:

If you have a chance, I would really appreciate your feedback on iTunes by clicking here. It will help the show and its ranking on iTunes greatly! Meanwhile, enjoy the show!

“For a customer to leave a review about your product – whether it is good or bad is a huge step… and it is up to you as a business to ensure that they’re heard”– Kari Embree


Kari Embree is the social media community manager for Green Flash Brewing Co. She brings a fresh, new approach to the craft brewing market with experience in developing creative campaigns that drive engagement and sales. Kari is an expert at extracting consumer insights from social media which allows for productive polling and testing of the target market in her industry. She is dedicated to contributing to the success of social media by activating brand ambassadors around the globe. Today, Kari talks to Jacob about the importance of reviews and why it is important for businesses to respond to them.


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“Every complaint or review is an opportunity for your to connect with your customers”– Kari Embree

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blog image 2To subscribe to the podcast, please use the links below:

If you have a chance, I would really appreciate your feedback on iTunes by clicking here. It will help the show and its ranking on iTunes greatly! Meanwhile, enjoy the show!

“All people should think about how they change or inspire the world”– Pavel Gitelman


What kind of person leaves the safety of their successful business in their homeland, to come to the USA for 30 days, with no contacts, little English and a goal of winning $500,000 worth of new contracts? The answer? Pavel Gitelman. Pavel doesn’t agree with being told what he can’t do, and it is with this outlook that he has grown his successful creative digital agency in Russia which employs 150 staff – each with their own individual talent and burning passion for what they do. In today’s show, Jacob chats to Pavel about his challenge, why employing is an emotional decision, and why it’s important to stay true to yourself.


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“When you think like a child you don’t know how to lose”– Pavel Gitelman

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Winning Business Plan

Any organization needs a solid foundation. Your practice strategies provide the guidelines as to how you plan to run your operations and use the resources at your disposal. Remember these 10 tips when drafting a winning business plan for your firm:

1. Write the plan to address the requirements of the audience: 

Identify the purpose of the plan, such as to secure funding or to express future plans. Potential investors will need clear expectations on their ROI.

2. Perform in-depth research on your market: 

The plan should include reference to market size, the demand for the product or service, predicted growth path and initial steps to accessing the market.

3. Do the math: 

Investors and third parties will be interested in the numbers on the document. State all costs fully and keep sales predictions realistic. Learn how to prepare a break-even and cash flow chart. The audience can then understand the number of sales required to cover costs and the initial amount of start-up financing required.

4. Clearly describe the opportunity: 

If you are looking for an investment, focus on the financial benefits for the investor. Why should they give you their money rather than invest in another law firm? There should be some motivation in that return on investment. Your practice needs a clear Unique Selling Proposition (USP). Why will people want to elect you as their attorney rather than one of your competitors?

5. Demonstrate a knowledge of the competition and market need: 

What is the competition like? What is their market share? Is demand growing?

6. Ensure that the plan is sufficiently detailed and competently written: 

The plan is concise but informative with accurate content, supported projections and without spelling or grammatical errors.

7. Cover all of the necessary areas: 

Business plans require sections on the practice, product/service, competition, market, management team, operations, marketing, and financials.

8. The Executive Summary is essential: 

It summarizes the business plan at the beginning of the plan itself. It is a key qualifier and interested parties read on or stop from that point.

9. Have others review the plan: 

Choose to have an objective and independent party provide constructive criticism. Then consider revising according to suggestions from your Enterprise Agency or local business link, for example.

10. Implement and adjust the plan: 

It is a live document to be reviewed regularly, modified and compared to actual progress.

Your business plan for your practice motivates and assures your audience that you possess the legal acumen to succeed in the proposed venture. Take the time to get it right! Another major aspect to consider when creating your winning business plan is your social media strategy. It’s incredibly difficult for small to medium-sized law firms to succeed, or even survive, in today’s modern world without social media marketing. Be sure to check out how you can create your very own hand-held social media inbox for your practice by clicking here, and feel free to leave your comments and questions in the box below. I look forward to hearing your thoughts!

EL107: WordPress Secrets and Tips, with Syed Balkhi

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To subscribe to the podcast, please use the links below:

If you have a chance, I would really appreciate your feedback on iTunes by clicking here. It will help the show and its ranking on iTunes greatly! Meanwhile, enjoy the show!

“Giving free content isn’t just about giving away information, it’s about buying trust”– Syed Balkhi


Syed Balkhi moved to the US from Pakistan at the age of 12. It was his family’s struggle for an income that led him to his work in the online world. His desire to teach people how to maintain their own websites led Syed to creating his free information website, wpbeginner.com. Today, Syed has a number of product and plug-ins which helps people get the most of their sites and in today’s show Syed and Jacob chat about giving away content for free,reaching out to influencers and the challenges faced by website owners today.


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“I don’t think that websites are going obsolete”– Syed Balkhi

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Times to Post

Learning how to post on social media accounts is the first step toward growing your practice and brand online. You’ve increased your followers and likes, and now have a regular, consistent demographic who appreciates and interacts with your content. If it seems, though, like the new growth has tapered off, it may be time to look at WHEN you are posting. There is both an art and a science to finding the optimal time to publish your posts, and a matter of mere hours could be the difference between attracting a few and a few hundred perspective new clients.

While each platform and audience have their own timing cycles, you can pull reports from each platform’s dashboard to see for yourself that there are definite trends in each network for the ideal times to post on your social media channels.

  • FacebookTimes to Post

As the most widely used social media network, Facebook is viewed at work and home on mobile and desktop devices by over one and a half billion users worldwide. Some studies have shown that between noon and 1 p.m. on the weekends, between 1 and 4 p.m. on Thursdays and Fridays, and between 3 and 4 p.m. on Wednesdays will get you a higher reach. Other top Facebook times are at 9 a.m., and 1 and 3 p.m., with the highest engagement reported Thursdays through Sundays.

  • Twitter

Most Twitter users are checking their feeds when they have brief downtime. Think in terms of commutes, breaks, or school pick-up lines. Because of this, the best times to tweet are between noon and 3 p.m. Monday through Friday and between 5 and 6 p.m. on Wednesdays. B2B tweets perform best Monday through Friday; B2C tweets are the highest on Wednesdays and the weekends.

  • LinkedIn

An absolute MUST-HAVE for attorneys, LinkedIn is a professional networking site designed to help users increase their business connections. Predominantly used during work hours, the highest times of use on LinkedIn are at the beginning of the work day (7:30 to 8:30 a.m.) at lunch (noon), and at the end of the day (5 to 6 p.m.) on Tuesdays, Wednesdays, and Thursdays. Tuesdays between 10 and 11 a.m. are also periods of higher traffic.

  • InstagramTimes to Post

The desktop version of Instagram isn’t an ideal way to log on to the network since the app was designed to be used on mobile devices. Really, anytime you feel like posting Monday through Thursday (except between 3 and 4 p.m.) is a good time to upload and share a photo. Videos tend to do best between 9 p.m. and 8 a.m.

  • Pinterest

71% of all Pinterest users are female according to comScore. More specifically, this particular channel caters to those who browse and post on social media during their spare time. This leads to the majority of Pinterest engagements occurring between 2 and 4 a.m. and all evening hours, every day. They also have high usage times at 5 p.m. on Fridays and between 8 and 11 p.m. on Saturdays.

Now that you have a better idea of when it is most advantageous to post on your social media for your practice, you may be asking yourself “What is the best way to keep my posting schedule consistent and organized?” The answer is very simple…AgoraPulse! This scheduling tool has particularly helped law firms manage all of their social media channels in one convenient place. Learn more about AgoraPulse!